Where Are Shares of Canadian Tire Corporation Limited Headed?

With a few soft quarters potentially on the horizon, shareholders still want to consider shares of Canadian Tire Corporation Limited (TSX:CTC.A).

| More on:
The Motley Fool

The past five years have been very fruitful for investors of Canadian Tire Corporation Limited (TSX:CTC.A). Shares have increased by approximately 110%, and the dividend has increased steadily over the same period.

Over the past six months, however, shares have turned from hot to cold. Currently offering investors a dividend yield of close to 1.8%, performance has been flat over the past six months. The good news for investors is that shares attempted to resume the bull run, but they simply didn’t have the momentum. Reaching a 52-week high of $171.91, investors have witnessed a decline of 16.5% from the high. For a defensive retail outfit such as Canadian Tire, a decline of more than 15% is significant.

Given the most recent pullback, investors may need to stop and consider if the company has now settled or has started the beginning of a downward spiral. The bad news is that shares, which were running, have since reversed course and crossed over the 200-day simple moving average (SMA) from above. Shares now potentially trade in bearish territory. The 50-day moving average is still in the process of catching up to the current share price, which could signal further trouble.

It is widely recognized by market technicians that a 50-day SMA which crosses under the 200-day SMA is a sign that a stock is in bearish territory. Oftentimes in these cases, the momentum moves from a tailwind to a headwind, which means that investors will take the approach of “show me the money” instead of sitting back and assuming that everything perfectly fine.

The challenge that may be on the horizon for shareholders is that the growth in revenues has started to taper. In addition, the possibility that goods will be offered much cheaper elsewhere over the few months will weigh on profitability. As many are aware, Sears Canada Inc. (TSX:SCC) has recently obtained approval from a bankruptcy court to begin inventory liquidation.

For consumers who may need items that are usually bought every two to five years, such as a lawn mower or patio furniture, there may be fantastic deals to be had that otherwise would not have been available. Had Sears not gone into bankruptcy, the inventory might have sat in the warehouse, waiting for full price to be paid.

The negative effect this could have on shareholders of Canadian Tire is that the clientele which otherwise would have shopped in its stores could cross the street to Sears while it still exists. In the short term, retail clients will save a bundle, shareholders will lose, and the retail landscape will change once again.

For investors who are prepared to be patient, shares of Canadian Tire may just be a fantastic buy for another five years’ time, but softness may offer a better entry point over the next few months.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Ryan Goldsman has no position in any stocks mentioned.

More on Dividend Stocks

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

How to Use Your TFSA to Double Your TFSA Contribution

If you're looking to double up that TFSA contribution, there is one dividend stock I would certainly look to in…

Read more »

woman looks at iPhone
Dividend Stocks

Retirees: Is TELUS Stock a Risky Buy?

TELUS stock has long been a strong dividend provider, but what should investors consider now after recent earnings?

Read more »

Concept of multiple streams of income
Dividend Stocks

Is goeasy Stock Still Worth Buying for Growth Potential?

goeasy offers a powerful combination of growth and dividend-based return potential, but it might be less promising for growth alone.

Read more »

A person looks at data on a screen
Dividend Stocks

How to Use Your TFSA to Earn $300 in Monthly Tax-Free Passive Income

If you want monthly passive income, look for a dividend stock that's going to have one solid long-term outlook like…

Read more »

View of high rise corporate buildings in the financial district of Toronto, Canada
Dividend Stocks

Passive Income Seekers: Invest $10,000 for $38 in Monthly Income

Want to get more monthly passive income? REITs are providing great value and attractive monthly distributions today.

Read more »

Forklift in a warehouse
Dividend Stocks

Invest $9,000 in This Dividend Stock for $41.88 in Monthly Passive Income

This dividend stock has it all – a strong yield, a stable outlook, and the perfect way to create a…

Read more »

An investor uses a tablet
Dividend Stocks

3 No-Brainer TSX Stocks to Buy With $300

These TSX stocks provide everything investors need: long-term stability and passive income to boot.

Read more »

analyze data
Dividend Stocks

End-of-Year Retirement Planning: 3 Buy-and-Hold Stocks for Canadian Investors

Choosing the right stocks for the retirement portfolio differs from investor to investor. However, there are some top stocks that…

Read more »