What Canadian Investors Should Understand About Value Stocks Heading Into 2026

Meta Platforms (NASDAQ:META) stock might be a great value and growth play that Canadians might wish to consider as well.

| More on:
Key Points
  • Don’t chase short-term style rotations between growth and value; focus on long-term fundamentals and valuation instead of what’s “working” this month.
  • Value can show up in high-growth tech too, and Meta looks relatively cheap for its AI potential at about 21.7x earnings after a recent dip.

It felt like rotating out of the risk-on growth stocks in favour of the lesser-appreciated value plays was the move for 2026, at least that’s how it seemed after the first quarter. Undoubtedly, growth and AI cooled off as energy and some of the more underappreciated sectors of the economy had a moment.

While the tables have seemingly turned once again after a strong April and what now looks to be a robust May, questions linger as to whether things are going to keep turning from growth to value and back or if it makes sense to stick with one side (risk-on versus risk-off) or the other.

With the broad markets nearing new highs, it certainly seems like playing things a bit more defensively (say with dividend stocks and lower-beta plays) might be the key to doing better for the rest of the year. Before you rotate and throw in the towel on the tech trade now that it’s quite heated, though, I think investors should think less about what “style” of investing will work next over the near term and look to the long-term trajectory.

workers walk through an office building

Source: Getty Images

Thinking longer-term can be hard when investors chase gains

At the end of the day, if you’re committed to investing for the next 10 years and beyond, does it really matter what’s in and what’s trending in any given month or quarter? Probably not. If anything, the neglected names that are being rotated out might be the places where the most value could be unearthed by contrarian investors.

In my opinion, it doesn’t pay to neglect the valuation process just because we’re dealing with a high-growth tech stock with a strong AI narrative. Remember that even these plays with high valuation metrics can either be undervalued or overvalued at any given time. Indeed, it gets harder to value high-growth companies with less in the way of earnings, but that doesn’t mean you should just buy or trend chase.

At the end of the day, it’s all about the discounted value of future cash flows. And even for the firms that aren’t yet too profitable, investors should ask when the profits will come rolling in and to what magnitude. Sometimes, it makes less sense to overpay for a stock, especially if hurdles present themselves on the road to profitability and the promising story starts to look just a bit more bleak.

Value and growth aren’t mutually exclusive. In fact, investors should strive to get a good balance of both!

If you can’t value it or a stock is melting up, there’s absolutely no shame in saying you don’t understand what’s going on, how to value a firm in hand, or dismissing a name as not in your strike zone. Perhaps passing on stocks is just as important as what you choose to buy. These days, I see value on both sides of the coin.

There’s value in the AI growth world, just as there is in the lower-tech defensive world. In terms of value in tech, I think a name like Meta Platforms (NASDAQ:META) might actually be cheaper than some of the more defensive stocks out there with far less in the way of growth levers.

After sinking nearly 2% on Monday, shares are going for 21.7 times trailing price-to-earnings (P/E). For a firm with a legendary CEO in Mark Zuckerberg and a stacked Superintelligence team, I think the AI and social-media firm is worth venturing south of the border to buy!

Fool contributor Joey Frenette has positions in Meta Platforms. The Motley Fool recommends Meta Platforms. The Motley Fool has a disclosure policy.

More on Investing

Trans Alaska Pipeline with Autumn Colors
Energy Stocks

Where I See Enbridge Stock Heading Over the Next 3 Years

Given its reliable business model, consistent dividend growth, healthy growth prospects, and reasonable valuation, Enbridge would be an excellent buy…

Read more »

A worker uses a double monitor computer screen in an office.
Dividend Stocks

The TFSA’s Hidden Fine Print When it Comes to U.S. Investments

Here's why Canadian investors should avoid holding high-yield U.S. stocks in their TFSA. (Place them in the RRSP instead.)

Read more »

Woman checking her computer and holding coffee cup
Bank Stocks

What Investors Should Understand About Canadian Bank Stocks This Year

Learn what investors should understand about Canadian bank stocks this year, including risks, dividends, and key trends shaping performance.

Read more »

Man holds Canadian dollars in differing amounts
Dividend Stocks

This 4.5% Dividend Stock Pays Cash Each and Every Month

This TSX stock is known for its reliable monthly payments and a healthy yield. Its strong underlying business will support…

Read more »

Canadian Dollars bills
Dividend Stocks

All it Takes Is $3,000 in Telus to Generate Hundreds in Passive Income

Discover how a single stock can boost your passive income. A $3,000 investment can generate steady dividends and strengthen your…

Read more »

Data center servers IT workers
Stocks for Beginners

The AI Boom Needs Data Centres: 2 TSX Stocks to Watch Closely

AI needs more than hype; it needs real-world infrastructure and the companies quietly powering that buildout.

Read more »

bank of canada governor tiff macklem
Dividend Stocks

The Bank of Canada Speaks: 2 Stocks to Take Advantage

Rate uncertainty is back. These two stocks offer a practical mix of industrial strength and income potential.

Read more »

ways to boost income
Dividend Stocks

The Ideal TFSA Stock for June Paying 6.9% Each Month

This monthly-paying stock combines a high yield with the stability of essential grocery-anchored properties.

Read more »