BlackBerry Ltd.: 3 Things Investors Need to Know About the Upcoming Priv
It’s now official: BlackBerry Ltd. (TSX:BB)(NASDAQ:BBRY) will be releasing an Android-powered handset in time for Christmas. It will be called the Priv, short for “privacy”.
The Priv is already off to a rocky start. When hearing the name, Business News Network anchor Michael Hainsworth shook his head and suggested that “maybe they hired the guys from [cigarette maker] Altria to come up with a name like that.” Then when BlackBerry CEO John Chen showed off the Priv to BNN reporter Amber Kanwar, he struggled mightily with the device.
That being the case, the Priv is BlackBerry’s best chance to reinvigorate its handset business. Below are three other things shareholders should know about the device.
1. The slide-out keyboard
When BlackBerry pioneered the smartphone industry, its physical keyboards were immensely popular. But as time went on, smartphone users opted for larger screens, which made browsing websites and viewing digital media much easier. Unfortunately for BlackBerry, its attempts to compete with touchscreen-only devices fell flat, which left the company in an awkward position.
The Priv features a slide-out keyboard, which enables the phone to have a large screen size, all while giving the die-hard BlackBerry users what they want most. The keyboard also allows users to scroll simply by touching the keys, which helps when reading long documents or web pages.
Of course, this isn’t the first time BlackBerry has gone with a slide-out keyboard. Who could forget the Storm, a phone that was supposed to be an iPhone-killer, but featured too many bugs. That phone flopped badly, and probably made BlackBerry abandon slide-out keyboards sooner than it should have.
2. The security
Mr. Chen has said for months that he would make an Android phone if he could make it secure. Does that mean Priv users can count on its security?
Not necessarily. BlackBerry’s existing phones have not been selling well, and this may have forced the company to release an Android-based phone sooner than it wanted to. Besides, a phone’s security is primarily determined by its user. In other words, if a Priv user is too careless, then it doesn’t matter how robust the handset’s security features are.
3. The screen
When BlackBerry first hinted that an Android-based handset was in the works, there was wide speculation that the phone would have a curved screen, perhaps one comparable to the Samsung Galaxy S6 Edge. As it turns out, the Priv does indeed have a curved screen. But unlike the Edge, the screen does not wrap around the side.
So, this may be a bit disappointing for BlackBerry enthusiasts. It also helps show just how fast the competition is moving. After all, as soon as BlackBerry releases the Priv, rival offerings from Apple and Samsung will already be miles ahead. This doesn’t bode well for BlackBerry, no matter how much its customers enjoy their privacy.
BlackBerry is still too risky for most portfolios. This stock is much better.
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It?s now official: BlackBerry Ltd. (TSX:BB)(NASDAQ:BBRY) will be releasing an Android-powered handset in time for Christmas. It will be called the Priv, short for ?privacy?.
The Priv is already off to a rocky start. When hearing the name, Business News Network anchor Michael Hainsworth shook his head and suggested that ?maybe they hired the guys from Altria to come up with a name like that.? Then when BlackBerry CEO John Chen showed off the Priv to BNN reporter Amber Kanwar, he struggled mightily with the device.
That being the case, the Priv is BlackBerry?s best chance to reinvigorate its…