Bombardier, Inc. Could Learn From Ford Motor Company

The latest handout from the Federal Government to Bombardier, Inc. (TSX:BBD.B) is a stark reminder that companies have other options.

| More on:
The Motley Fool

The Federal Government’s announcement that it was lending Bombardier, Inc. (TSX:BBD.B) $372.5 million in interest-free loans over the next four years to help keep the development of both the Global 7000 business jet and CSeries commercial aircraft flying higher was a victory for the company and its employees, but it will most certainly come at a cost to the Canadian taxpayer.

“I think the government is throwing good money at a bad project. Mismanagement. Mis-marketing. It’s just not a good situation,” said Barry Schwartz, chief investment officer, Baskin Wealth Management, on BNN. “And family dynamics [dual-class share structure] aside, I just don’t think this is the right company that the Canadian government should be propping up.”

I couldn’t agree more.

Bombardier’s entire modus operandi is to pester various levels of government until they cave to the company’s requests. In this case, the feds balked slightly, giving it about one-third of the amount it was originally looking for. Here’s to small victories for taxpayers everywhere.

Western Canada should be furious about this clear case of favouritism. We sold out the aerospace industry in Canada a long time ago, but now the Federal Government considers it wise to prop up Bombardier and its poorly performing aircraft. That’s nuts.

There is, however, a template for how companies should behave when it comes to financing expensive projects. Think Ford Motor Company (NYSE:F), which didn’t receive bailout funds from the U.S. Federal Government, which invested US$80.7 billion in General Motors and Fiat Chrysler between 2009 and 2013.

The bailout ended up costing U.S. taxpayers US$9.2 billion after the Federal Government sold its shares in both companies.

Now, before all you GM fans start freaking out about the truth, Ford did receive funds during this five-year period, but none from the Troubled Assets Recovery Program (TARP), which is what saved both of its competitors.

First, Ford got a US$9 billion line of credit from the feds in return for guaranteeing it would invest US$14 billion in new technologies. Second, it got a $5.9 billion loan from the Department of Energy’s Advanced Technology Vehicles Manufacturing program, funds that were used to further develop hybrid and battery-powered vehicles; about US$2.8 billion is still outstanding.

Opponents of the US$14.9 billion have said that it proves that not even Ford was able to turn down the easy money provided by the Federal Government. However, the interest rates on both loans work out to around 2.3%; the last time I looked, that isn’t interest-free.

In addition, the company borrowed US$25 billion in November 2006 to meet near- and medium-term operating losses, using every asset it had as collateral including its iconic blue oval logo.

CEO Alan Mulally bet the farm on a Ford revival; today, it’s in a much stronger financial position as a result, although it’s not out of the woods entirely.

This leads me back to Bombardier.

It doesn’t matter how much money the various levels of government give this company; it will always be fighting a losing battle.

I find it hard to believe that less than half-a-billion dollars is the answer to all of its problems. Shoddy workmanship, serious delays in production schedules, and a slew of irate customers in its train business continue to haunt the company.

Furthermore, I have serious doubts that this loan will be enough to convince potential customers that the CSeries is the second coming of Christ. It’s a plane with a limited track record — no more, no less.

If its product is so great, CEO Alain Bellemare should be able to get the necessary funding from our wonderful Canadian banks.

If they’re not willing to stand up for Bombardier, why should you?

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Will Ashworth has no position in any stocks mentioned. David Gardner owns shares of Ford. The Motley Fool owns shares of Ford.

More on Investing

TFSA and coins
Dividend Stocks

2 Magnificent Dividend Stocks I Plan to Add to My TFSA in May

Are you looking for some dividend stocks for your May TFSA contributions? You might want to check out these two…

Read more »

Business success with growing, rising charts and businessman in background
Tech Stocks

Topicus Stock is Down 10% as Earnings Fall Short of Estimates

Topicus stock (TSXV:TOI) is down 10% from 52-week highs, and earnings didn't help. But now could be a perfect time…

Read more »

protect, safe, trust
Dividend Stocks

Want Safe Dividend Income in 2024? Invest in the Following 2 Ultra-High-Yield Stocks

Want to generate a safe dividend income? Here's a look at some of the best options to buy right now…

Read more »

IMAGE OF A NOTEBOOK WITH TFSA WRITTEN ON IT
Investing

4 Ideal Stocks for a TFSA in Any Market

These four TSX stocks are ideal for your TFSA, given their solid underlying businesses and healthy growth prospects.

Read more »

Wireless technology
Investing

Forget BCE: This Dividend Heavyweight’s the Better Buy Today

Quebecor (TSX:QBR.B) stock doesn't get much respect, even as it looks to take its wireless business into overdrive.

Read more »

Investing

Where to Invest $10,000 in May 2024

These Canadian stocks have solid growth prospects and can multiply your wealth with time.

Read more »

money while you sleep
Dividend Stocks

Start Investing Now: When Can You Bid Goodbye to Your 9-to-5 Job?

The earlier you start investing, the sooner you can build a dividend portfolio to make you substantial income.

Read more »

BCE dividend
Investing

It’s Currently 8.7%, but Is BCE’s Dividend Safe?

BCE stock recently dipped, and it pays an ultra high dividend. But investors might want to think twice before jumping…

Read more »