BlackBerry Losing Significant Market Share in U.S.

A rather alarming drop in U.S. market share for BlackBerry registered in a recent release.

| More on:
The Motley Fool

Two and a half years ago, Microsoft set out a goal. The company wanted to become the No. 3 operating system platform in the mobile universe.  This, in no uncertain terms, meant overtaking BlackBerry (TSX:BB).

On a worldwide basis, Microsoft accomplished exactly that in the first quarter. IDC’s estimates pegged Microsoft’s global market share a hair above BlackBerry’s for the first time ever. Most of Windows Phone’s gains are attributable directly to Nokia and its Lumia lineup, which now comprises four out of every five Windows Phones sold throughout the world.

Well, Kantar Worldpanel ComTech has just released its latest digits on the important U.S. smartphone market, and the estimates show that Microsoft is crushing BlackBerry.

U.S. Smartphone Share

3   Mths Ending Apr 2012

3   Mths Ending Apr 2013

BlackBerry

5.3%

0.7%

Windows

3.8%

5.6%

Source: Kantar Worldpanel ComTech.

Over the course of a year, Microsoft has grown its domestic market share while BlackBerry continues to slide, now claiming less than 1%.

BlackBerry modestly increased its position at No. 2 carrier AT&T, but lost a lot of traction at the No. 1 carrier Verizon Wireless. Verizon is giving Windows Phone another shot, as the company likes to root for the underdogs with hopes that the ensuing competition will bring down subsidy costs.

The next quarter’s figures will be more telling of which direction BlackBerry is headed, as it will include a full quarter’s worth of Z10 sales. The Q10 is also about to launch, which may tap into the niche segment of hardware keyboard enthusiasts.

Can Microsoft cement itself as the No. 3 contender, or will BlackBerry retake the bronze?

Foolish Takeaway

Blackberry is a polarizing stock and until more time passes with its new product line-up in the market, it’s impossible to know with any degree of certainty what the future might hold for this company.

We have created a special FREE report that profiles 3 companies that offer investors a much more certain future outcome.  Simply click here and we’ll send you “3 U.S. Stocks That Every Canadian Should Own” at no charge.

The Motley Fool’s purpose is to help the world invest, better. Click here now for your free subscription to Take Stock, The Motley Fool’s free investing newsletter. Packed with stock ideas and investing advice, it is essential reading for anyone looking to build and grow their wealth in the years ahead.

Follow us on Twitter and Facebook for the latest in Foolish investing.

The original version of this post, authored by Evan Niu, appeared on Fool.com.

Fool contributor Evan Niu owns shares of Verizon Communications.  The Motley Fool owns shares of Microsoft.    

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

More on Investing

edit Sale sign, value, discount
Investing

3 Undervalued TSX Stocks You Can Buy at a Screaming Discount

The Canadian stock market might be on the rise, but there are still deals to be had. Here are three…

Read more »

money cash dividends
Stocks for Beginners

The Best Stocks to Buy With $500 Right Now

Do you have $500 to spare after your Christmas shopping? Here are three top Canadian stocks that are primed to…

Read more »

tsx today
Energy Stocks

TSX Today: What to Watch for in Stocks on Thursday, December 8

TSX stocks may remain volatile ahead of the U.S. inflation data and the Fed’s interest rate decision, which are due…

Read more »

Pipeline
Dividend Stocks

Enbridge Is a High-Yielding Canadian Dividend Stock to Buy Now and Own Forever

Are you looking for a high-yielding Canadian dividend stock to buy? Enbridge (TSX:ENB) has plenty to offer investors.

Read more »

sale discount best price
Stocks for Beginners

3 TSX Growth Stocks You Can Buy at a Screaming Discount

These three growth stocks remain screaming buys, given their track records of growth and future opportunities for investors.

Read more »

Retirees sip their morning coffee outside.
Dividend Stocks

Why I’d Buy These 2 Healthcare Stocks Today (Besides the Cheap $10 Price)

Two small-cap stocks trading under $10 worth buying right now as promising healthcare plays in 2023.

Read more »

woman data analyze
Investing

Better Buy: Telus Stock or BCE?

Telus (TSX:T) and BCE (TSX:BCE) are dividend-growth stocks that seem like worthy pick-ups ahead of a recession year.

Read more »

Silver coins fall into a piggy bank.
Dividend Stocks

3 Dividend Stocks to Build Wealth in the New Year

These dividend stocks have proven they're set up for a strong future and have dividends you'll want to lock up…

Read more »