Telus Corporation vs. BCE Inc.: Which Is the Best Dividend Stock?

Both Telus Corporation (TSX:T)(NYSE:TU) and BCE Inc. (TSX:BCE)(NYSE:BCE) generously reward dividend investors, but history suggests one is a better choice.

| More on:
The Motley Fool

Telus Corporation (TSX:T)(NYSE:TU) and BCE Inc. (TSX:BCE)(NYSE:BCE) are two of Canada’s most popular dividend stocks. Both companies have rewarded shareholders for years and new, yield-hungry investors are wondering which stock will give them the best return going forward.

Let’s take a look at the two companies to see if one deserves to be in your portfolio right now.

BCE Inc.

BCE has has spent billions in recent years to build a competitive moat so wide that it is essentially unrivaled in Canada. The company’s strategy of controlling both content and distribution channels means it has amassed a mix of assets that include retail, media, sports, and advertising properties to complement the distribution network.

Astral Media, CTV, Glentel, and Maple Leaf Sports and Entertainment are just some of the businesses BCE bought on its own or with a partner.

Telus Corporation

Telus is pursuing a very different strategy. It has decided to avoid the content game and is more focused on investing in infrastructure, technology, and customer support initiatives to ensure that it provides unmatched levels of service to its wireline and wireless clients.

On the business side, Telus is leveraging its expertise to target the health sector and is now Canada’s largest provider of digital medical services designed to help physicians, pharmacists, hospitals, and patients exchange and manage data in a secure and reliable way.

Which strategy is best?

Both companies realize they have to diversify in order to drive future growth.

BCE’s asset mix is impressive, but there are a lot of moving parts and it is going to take some time to get everything working in sync. The company needs to efficiently generate revenue from its content at every point of contact with users across all the various distribution platforms. In the end, it is all going to come down to execution.

Telus’s focus on service is luring unhappy customers from competitors, especially from cable companies. Telus TV and the company’s broadband Internet offerings are enjoying strong subscriber growth, and the wireless division boasts the industry’s highest average revenue per user.

Telus Health still only represents a small part of overall revenue, but the long-term potential is significant for the division.

Some analysts view Telus’s lack of content assets as being a negative, but the company can still do content deals with its distribution competitors. For example, Telus’s customers have access to BCE’s new Crave streaming service. BCE would probably prefer to make the service exclusively available to its own subscribers, but Telus has a very large, loyal, and growing customer base. Getting people to switch providers based on content choices is a difficult task, especially when customer service levels are not considered to be equal.

Dividend growth and capital appreciation

In the past five years, Telus has increased its dividend by 100% and the stock has risen by 166%. BCE has only raised its payout by 50% during the same time frame, and the stock has risen 91%.


Both Telus and BCE are trading around 19 times trailing earnings, which is at the high end of their historic ranges. A rotation out of the energy sector is partly responsible for the popularity of the stocks, but low interest rates are also a factor. As long as low rates persist, the telecom companies will enjoy a premium valuation.

Which should you buy?

Both companies are strong long-term investments, but the performance over the last five years suggests that Telus is the horse to bet on. Looking forward, the choice hinges on whether or not you think BCE’s diversification into media and sports is going to outperform Telus’s focus on health and superior customer service.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Andrew Walker has no position in any stocks mentioned.

More on Dividend Stocks

A close up image of Canadian $20 Dollar bills
Dividend Stocks

TFSA Investors: Put $45,000 in These Top TSX Stocks and Watch Your Passive Income Roll In

Are you looking to retire early? Here are a few ideas about how your TFSA could earn a passive-income stream…

Read more »

Human Hand Placing A Coin On Increasing Coin Stacks In Front Of House
Dividend Stocks

Love Passive Income? Here’s How to Make Plenty of it as a Real Estate Investor

You could definitely create passive income by investing in pure real estate, but you could make just as much, if…

Read more »

Make a choice, path to success, sign
Dividend Stocks

2 High-Yielding Dividend Stocks You Can Buy and Hold for Years

These two high-yielding dividend stocks can be the perfect addition to your portfolio, as the bear market causes payout yields…

Read more »

Retirees sip their morning coffee outside.
Dividend Stocks

TFSA Wealth: How to Turn $88,000 Into $1 Million for Retirement

Canadians can use the TFSA to hold a basket of diversified equity investments, allowing you to turn a $88,000 investment…

Read more »

Electricity high voltage pole and sky
Dividend Stocks

Better Buy: Algonquin Stock, Brookfield Renewable, or Fortis?

Algonquin Power stock, Brookfield Renewables, and Fortis are well known Canadian utility stocks. But which one is a better buy…

Read more »

Dollar symbol and Canadian flag on keyboard
Dividend Stocks

3 Canadian Gems to Buy Amid Rising Interest Rates

Here are top TSX stocks that could keep outperforming broader markets.

Read more »

data analyze research
Dividend Stocks

TFSA: Invest $29,000 in These 3 Stocks and Earn $515 Each Month in Passive Income in 2023

The benefits of the TFSA can be leveraged to hold a basket of dividend stocks and generate a stream of…

Read more »

woman data analyze
Dividend Stocks

2 Stocks to Buy and Then Never Sell

Conservative investors who seek capital protection and long-term price appreciation should dig deeper into CNR and IFC stocks.

Read more »