Empire Company Limited May Be Heading for Another Plunge

Empire Company Limited’s (TSX:EMP.A) rally looks to be running out of steam. Here’s why you should stick on the sidelines for now.

| More on:
grocery store

Empire Company Limited (TSX:EMP.A) has been kind to contrarian investors looking for a rebound in 2017. The stock lost over half of its value between 2015 and 2016, but it appeared that a bottom has formed. Bottom fishers have started to pile in to the stock following the promising news that ex-CEO Michael Medline would become the new man at the helm behind the struggling Empire and Sobeys grocery stores.

In many of my previous pieces, I stated that Empire was a terrific long-term turnaround play and that Michael Medline was the right man for the job. Although he didn’t have grocery experience, he had a wealth of experience in the Canadian retail industry, and I thought he’d be able to learn the ropes and eventually pull Empire out of the swamp it’s currently in.

Empire’s operational structure was quite an inefficient mess when Mr. Medline jumped on board. Mr. Medline isn’t a miracle worker, and even if he was a grocery store tycoon, real long-term changes probably wouldn’t affect the financials in his first year at the helm. Mr. Medline is making the right steps to make Empire great again, but major changes like these take a great deal of time.

I thought Empire was a great long-term play, but to my surprise, the stock soared over 43% from trough to peak. Could it be that Mr. Medline pulled off a miracle in a fraction of the time that many experts were predicting? Not quite. Many bottom fishers and contrarian investors started jumping in because the stock was absurdly cheap, not because the Empire is running an efficient operation again.

It appears that Empire’s recent rally is running out of steam as the negative momentum starts to pick up again. The rally didn’t appear to be sustainable to me because a few months isn’t enough time to see what Mr. Medline is truly capable of.

I still think Empire is a great long-term buy, but not with all the negative momentum and volatility surrounding the stock right now. If you’re looking for a long-term turnaround play, then you might want to be patient and wait for a better entry point, which will probably present itself in the coming months.

The grocery space is a very tough industry to thrive in. The margins are low, food deflation is eating into profits, and if Empire isn’t operating in the most efficient manner, then headwinds are going to continue to get the better of it.

There’s no quick and easy solution for the company. I believe meaningful changes will be made, but investors are just going to have to be patient. I wouldn’t be surprised if Empire gives up a majority of the gains garnered from this year. If it does, then that’s your second chance to get in on what I believe is a promising long-term turnaround play.

Stay smart. Stay hungry. Stay Foolish.

Fool contributor Joey Frenette has no position in any stocks mentioned.

More on Investing

Trans Alaska Pipeline with Autumn Colors
Energy Stocks

Here’s My Highest Conviction Canadian Stock to Buy Right Now

Enbridge (TSX:ENB) stock looks like a great deal after a recent 4.5% spill amid energy sector weakness.

Read more »

Piggy bank on a flying rocket
Bank Stocks

The Canadian Stock I’d Want in My Corner When Volatility Strikes

This Canadian bank stock could be the steady anchor your portfolio needs in volatile times.

Read more »

Bank of Canada Governor Tiff Macklem
Dividend Stocks

4 TSX Stocks to Buy if the Economy Slows but Doesn’t Break

If the economy slows, investors should pay heed to companies that sell everyday essentials, lock in recurring cash flow, or…

Read more »

The virtual button with the letters AI in a circle hovering above a keyboard, about to be clicked by a cursor.
Stocks for Beginners

This Canadian Stock Down 50% Is Nearly Perfect for Long-Term Investors

This beaten-down Canadian stock could be a hidden opportunity for long-term investors.

Read more »

happy woman throws cash
Dividend Stocks

How to Turn Your TFSA Into a Reliable Monthly Income Machine

Build monthly income in your TFSA with these Canadian REITs delivering steady, predictable cash flow and consistent monthly distributions.

Read more »

visualization of a digital brain
Stocks for Beginners

Opinion: This Is the Only TSX Growth Stock to Own for the Next 3 Years

This TSX growth stock is riding a powerful trend that could last for years.

Read more »

Oil industry worker works in oilfield
Energy Stocks

How to Earn $500 a Month From Freehold Royalties Stock

Earning $500 each month from a dividend stock without massive upfront capital is achievable through dividend reinvestment.

Read more »

pumpjack on prairie in alberta canada
Energy Stocks

One Year On: This Monthly Dividend Stock Hasn’t Missed a Beat

Tourmaline Oil Corp. stock stands to benefit from recent supply disruptions caused by the war in Iran and an LNG…

Read more »