Has the Rebound Begun for Empire Company Limited?

Empire Company Limited (TSX:EMP.A) looks like a promising rebound play with Michael Medline on board. Here’s what you should do today.

grocery store

Empire Company Limited (TSX: EMP.A) soared nearly 10% in a single trading session following an impressive earnings report. Earnings per shares were $0.18, which beat analyst expectations of $0.12.

In previous pieces, I mentioned that Michael Medline was the right man to turn Empire around and that the stock was a terrific long-term contrarian play. I thought the rebound would be at least a few years away, but after a few months at the helm, it appears that Empire is back on the right track a lot sooner than expected.

Turnaround plan: Keep things simple

Although Mr. Medline didn’t have prior grocery experience, he knows the Canadian retail environment very well, and he knows how to make operations run in an efficient manner. Before Mr. Medline jumped on board, Empire was a tangled web of organizational inefficiencies. The grocery business is really difficult to thrive in with low margins and food deflation, so an efficient and simple organizational structure is simply a must if profits are going to be made.

Mr. Medline created a three-year turnaround transformation plan called Project Sunrise earlier in the year. It aimed to reduce costs and organizational complexity. So far, it looks like the plan is starting to take shape, but it’s important to note that the company is “not out of the woods yet,” as Mr. Medline said following the release of the Q4 results.

The management team expects to spend $200 million in the first half of 2018 to reduce long-term costs. Such initiatives that the money will go towards include minor system developments, consulting, and relocation. It’s expected there will be about $500 million worth of annualized cost savings by 2020 with the cost savings in place.

While the general public seems to love the latest earnings beat, the results were still quite weak, and it’s possible that analysts will raise the bar for the results expected in the next quarter. Although Mr. Medline’s changes seem to be affecting the stock price, it’s important that investors take a long-term view because real meaningful changes are going to take time.

Should you buy today?

It’s very encouraging that Mr. Medline’s improvements are working, but it’s important to remember that Project Sunrise is a long-term plan. If you’re looking for a quick turnaround play, then you may be left disappointed as volatility is likely to pick up in the coming months as Amazon.com, Inc. sets its sights on the grocers.

I still think Mr. Medline will turn Empire around, but I’m not a fan of the price anymore because it appears Empire has run ahead of reality. If you’re a patient investor with a long-term horizon, then you may be able to get a better entry point in the coming months as the hype from the latest earnings report fades.

Stay smart. Stay hungry. Stay Foolish.

Fool contributor Joey Frenette has no position in any stocks mentioned. David Gardner owns shares of Amazon. The Motley Fool owns shares of Amazon.

More on Investing

oil pumps at sunset
Energy Stocks

How a $25,000 TFSA Could Fund Your Retirement

Canadians can turn to the TFSA to help provide a meaningful income stream in retirement.

Read more »

Canada day banner background design of flag
Investing

3 of the Best Canadian Stocks to Buy Right Now

These three Canadian stocks are ideal for balancing wealth-creation opportunities with stability and income generation in this uncertain outlook.

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

TFSA Strategy: How to Earn $500 a Month in Tax-Free Dividend Income

Canadians can earn $500 in tax-free dividend income or another desired amount every month using a simple TFSA strategy.

Read more »

coins jump into piggy bank
Energy Stocks

Canadian Natural Resources vs. Enbridge: The Better Dividend Stock to Buy Today

Both CNQ and ENB have impressive payout records, consistently paying and increasing their dividends for decades.

Read more »

doctor uses telehealth
Dividend Stocks

TFSA Investors: This Monthly Dividend Stock Yields 7.6%

This REIT offers investors a monthly yield investors and a regular and frequent passive income stream to supplement their regular…

Read more »

shopper chooses vegetables at grocery store
Dividend Stocks

Loblaw vs. Empire: Which Grocery Stock Would I Choose for Long-Term Growth?

Both grocers benefit from repeat shoppers. I’d give Loblaw the edge for the ways it can earn more from those…

Read more »

Retirees sip their morning coffee outside.
Dividend Stocks

2 Canadian Stocks to Buy and Hold for 20 More Years

CP Rail (TSX:CP) and another outstanding Canadian stock that's more than worth holding for many decades.

Read more »

ETF is short for exchange traded fund, a popular investment choice for Canadians
Dividend Stocks

2 Top TSX ETFs to Buy and Hold in a TFSA Forever

Looking for top TSX ETFs for your TFSA? Explore how VFV and VDY combine U.S. stock exposure and Canadian dividends…

Read more »