Contrarian Investors: Could Auto Tariffs Create Long-Term Value for Car Stocks?

Could auto tariffs kill stocks like AutoCanada Inc. (TSX:ACQ), or just present some of the biggest value opportunities ever?

| More on:

Let’s face it, if the U.S. imposes auto tariffs on Canada, it could be game over in terms of the economy – at least for a while. Coupled with another interest rate hike, real estate challenges, and existing tariffs, additional auto tax raises could tip Canada into recession. While that may sound alarmist, it’s taken umpteen hours of article reading for this optimistic-to-a-fault commentator to come to that decidedly gloomy conclusion.

But could Canadian investors possibly benefit from U.S. tariffs on our auto industry? If you think it’s just not doable, read on for a few ideas about how you could cash in on potential doom and gloom in the markets. You’ll also find a few last-minute do’s and don’ts to bear in mind should the first signs of a downturn present themselves.

Hit with auto tariffs, Canada would do all it can to boost business

The implementation of auto tariffs would likely be followed by a “scrappage system” that would encourage Canadians to buy new, domestic vehicles. It also means that the government would do everything possible to keep factories open, lower domestic taxes on new vehicles, and generally stop the industry from atrophying.

If you want a bold contrarian pick in the face of auto tariffs, Magna International Inc. (TSX:MG)(NYSE:MGA) is looking strong. With the ink still drying on a major deal to work with China to service their burgeoning electric vehicles market, this stock is a solid buy with good value. The EV boom may well have wheels (if you’ll pardon the pun), and should EVs take off worldwide, Magna International will have the expertise and reputation to help.

While Linamar Corp. and AutoCanada Inc. have had a bumpy ride of late in terms of their share prices, contrarians may want to view this whole auto tariff debacle as a value opportunity and snap up both, since they have decent fundamentals, pay small dividends (0.87% and 2.48% respectively), and have some annual growth in earnings forecast. Just do your homework and decide for yourself how healthy they are before you commit.

What happens if worst comes to worst?

Until you see signs that a crash is on its way, carry on investing the way you would normally. After all, it’s that panic mode that precipitates the worst market failures. So don’t panic, and try to stay bullish until the very last minute. However, it is definitely worth going through your portfolio and culling anything that’s holding too much debt or that may not be able to honour its dividends.

If you are still buying, however, perhaps take heed of the fact that disrupted international trade is leaning heavily on the markets at the moment. Hold cash by all means, but stay invested in defensive areas. Any precious metals are likely to survive, as are the biggest financial entities and some core consumer defensives.

While these are wise choices at the best of times, and certainly in the event of a recession, all of the above crash-defiant sectors are especially solid counter-investments to consider if you are thinking of buying battered auto stocks.

The bottom line

If you do decide to buy auto stocks ahead of tariffs, then there are a few things to consider, such as levels of debt and working multiples, so make sure you do your due diligence.

Thinking of buying after auto tariffs are applied? You’re brave, but investing in Canadian autos while they’re under attack is bold, patriotic, and might even be a good idea if you pick wisely. A bunch of value is already being erased from some solid stocks that will eventually pick up again. If you do decide to go for it, either before or after application (should it come), then be bold, go long, and stay invested.

Fool contributor Victoria Hetherington has no position in any of the stocks mentioned. Magna International is a recommendation of Stock Advisor Canada.

More on Investing

dividends grow over time
Energy Stocks

1 Canadian Energy Stock Poised for Big Growth in 2026

Canadian energy stocks like Tourmaline Oil are well-positioned as bullish natural gas fundamentals should really take hold in 2026.

Read more »

top canadian stocks january 2026
Tech Stocks

Just Released: 5 Top Motley Fool Stocks to Buy in January 2026

Stock Advisor Canada is kicking off 2026 with our newest collection of top stocks to buy this month.

Read more »

Piggy bank with word TFSA for tax-free savings accounts.
Stocks for Beginners

What’s the Average TFSA Balance at Age 54

At 54, the average TFSA balance is a helpful reality check, and Scotiabank could be a steady way to compound…

Read more »

Muscles Drawn On Black board
Dividend Stocks

3 Canadian Defensive Stocks to Buy for Long-Term Stability

After a huge run up in 2025 and 2026, Canadian stocks could be due for a correction. Here are three…

Read more »

rail train
Investing

Where Will Canadian National Stock Be in 3 Years?

Canadian National Railway (TSX:CNR) has been lagging, but it might pick up in the coming years.

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Tuesday, January 13

After a strong start to the week lifted the TSX to a new peak, today’s market tone may depend less…

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Stocks for Beginners

Maximum TFSA Impact: 3 TSX Stocks to Help Multiply Your Wealth

Don't let cash depreciate in your TFSA. Explore how to effectively use your TFSA for tax-free investment growth.

Read more »

Hourglass and stock price chart
Energy Stocks

Where Will Enbridge Stock Be in 5 Years?

Enbridge is no longer just a pipeline stock. Here is a 2030 forecast for the 6.1% yielder as it pivots…

Read more »