Have Investors Overlooked This Weed Company’s Brilliant Strategy?

Canopy Growth Corp (TSX:WEED)(NYSE:CGC) has been quietly growing something other than weed: a strategic presence in Europe.

| More on:

Canopy Growth (TSX:WEED)(NYSE:CGC) is back in the headlines once again, but this time the news is of a more positive tone. The pot grower will be snapping up Beckley Canopy Therapeutics, bringing the medical research operation fully under the Canopy Growth umbrella. This encouraging business combination deal will see the Spectrum Therapeutics brand further incorporated and will support its commercial activities across its active territories.

The move is a positive one and comes only a few months after the cannabis company acquired the European cannabinoid company C3 (Cannabinoid Compound Company). This gave Canopy Growth instant access not only to key European markets but also the registered drug dronabinol. The consolidation play helped to strengthen Canopy Growth’s European strategy, as well as its moat in the pharma industry.

The Beckley Canopy buyout continues this strategy and marks a new phase in Canopy Growth’s therapeutic segment. The potential applications for cannabinoid compounds are vast and could prove extremely lucrative for major pot growers, as could exposure to the European markets. To take C3’s dronabinol as an example, the drug has many applications from appetite stimulation to combating nausea.

Canopy Growth is covering all bases

The move comes as major growers begin ramping up for the legal sale of edibles and other peripheral cannabis products comes online this fall, and provides an alternative to the American CBD market as a source of high growth. However, Canopy Growth also has a U.S. strategy, with its Acreage Holdings deal set to be triggered if and when our closest neighbour fully legalizes cannabis as well as hemp-processing facilities slated for seven U.S. states over the next year.

Fighting a cannabis war for dominance on several fronts like this might be a smart move for Canopy Growth, going all out on market penetration in support of a broadening economic moat. While detractors may find a cause for concern in over-reaching, or in the company spreading its operations too thin, rather than focus on a single niche within the marijuana space, investors looking to take a long position in a future world leader have as solid a choice as any here.

With more cannabis operations set to debut on the TSX index in the coming months, investors may be glossing over the groundbreaking deals being hammered out by big outfits like Canopy Growth in favour of the quick upside afforded by upcoming pretenders to the cannabis crown. However, with so much risk inherent in the space, weed investors with a wide economic horizon may want to go for the bigger players.

Indeed, new investors in Canopy Growth could be looking at a stock with gravity-defying properties. The new acquisition is also a strong play for Brexit bulls since it brings with it the remaining shares in Spectrum Biomedical UK, the commercial branch of Beckley Canopy in the United Kingdom — a territory which, in Canopy Growth’s own words, is starting to develop into a “commercially viable opportunity.”

The bottom line

While investors have focused on some of the negative aspects of the company, not least of which the recent departure of its CEO, Canopy Growth has been quietly growing something other than weed — a strategic presence in Europe. This move, combined with its preparedness to enter the U.S. upon full legalization of the green stuff, makes Canopy Growth the stock to watch if global domination suits your investment style.

Fool contributor Victoria Hetherington has no position in any of the stocks mentioned.

More on Stocks for Beginners

Couple working on laptops at home and fist bumping
Dividend Stocks

4 Dividend Stocks to Buy and Hold for the Next 4 Years

These four Canadian dividend stocks could look a lot more powerful by 2030 as they keep paying shareholders through whatever…

Read more »

a person looks out a window into a cityscape
Stocks for Beginners

The Key Things to Understand Before Holding U.S. Stocks in a TFSA

U.S. dividends are subject to an unavoidable 15% foreign withholding tax inside a TFSA.

Read more »

man in bowtie poses with abacus
Retirement

How Much a Typical 45-Year-Old Has in TFSA and RRSP Accounts

See how much a typical 45-year-old has saved in TFSA and RRSP accounts and what that means for long-term retirement…

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Retirement

A Smart Strategy to Use Your TFSA to Effectively Double Your $7,000 Contribution

Discover a smart TFSA strategy that uses ETFs and dividends to help effectively double your $7,000 contribution over time.

Read more »

Canadian Red maple leaves seamless wallpaper pattern
Dividend Stocks

1 Dividend Stock Up 22% With a 5% Yield to Hold Forever

Rogers Sugar may be a boring business, but its 5% yield and steady demand could make it a quietly useful…

Read more »

crisis concept, falling stairs
Dividend Stocks

Down 25%, This Dividend Stock is a Top Forever Hold

Brookfield Asset Management is down about 25% from its high, but its fee-driven, global investing machine still looks built to…

Read more »

Data Center Engineer Using Laptop Computer crypto mining
Dividend Stocks

3 TSX Stocks That Could Benefit From Surging Data Centre Demand

Canada’s best data-centre plays may be the behind-the-scenes builders powering the AI boom, not the headline chip names.

Read more »

Printing canadian dollar bills on a print machine
Dividend Stocks

Turn Your $14,000 TFSA Into a Cash-Gushing Machine

A $14,000 TFSA can snowball faster than you think when it’s invested in a steady dividend payer like Hydro One.

Read more »