NBC Will Debut Its “Peacock” Streaming Service in April

The broadcast network is hoping a diverse programming lineup will set its offering apart from the competition.

| More on:
You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more

NBCUniversal, a division of Comcast (NASDAQ: CMCSA), revealed the name of its upcoming streaming service on Tuesday — Peacock — and said it would roll out in April 2020. The company said the moniker was a nod to NBC’s “iconic logo,” but it also distinguishes itself from several competitors like the new Disney and Apple streaming services by avoiding the “plus” designation used in both Disney+ and AppleTV+.

Peacock will be headlined by several of the broadcast network’s biggest hits, including The Office and Parks and Recreation, which the company touted as two of the most watched streaming series. The new service will feature more than 15,000 hours of content when it debuts and will have both ad-supported and subscription options. NBC said it will announce the final decision on pricing and an exact launch date as it gets closer to its debut.

A compelling mix of programming?

NBC is hoping that a diverse mix of content will set Peacock apart from the host of other streaming services entering the marketplace. Peacock will include not only television programs and hit movies but also news, sports, late-night, and reality programming.

Original content has been a key ingredient to the success of other streaming services, and Peacock will have its share. The company said in a press release that it would offer a broad slate of original shows, including Dr. Death, based on the true-crime podcast, and Brave New World, based on the dystopian novel by Aldous Huxley. The service will also offer reboots of the popular shows like Battlestar Galactica, Saved By the Bell, and Punky Brewster — which features Soleil Moon Frye reprising her role as an adult.

Peacock will feature a laundry list of NBC’s most popular current and classic television series, including 30 Rock, Bates Motel, Brooklyn Nine-Nine, Cheers, Will and Grace, and many more. The platform will also offer a robust slate of critically acclaimed films and box-office hits from NBC’s Universal Pictures division, including American Pie, Bridesmaids, A Beautiful Mind, Back to the Future, and E.T. The Extra Terrestrial. The service will also feature a number films from the popular Bourne, Despicable Me, and Fast & Furious franchises.

The company will cater to the U.S. Hispanic audience by including 3,000 hours of programming from the No. 1 Spanish-language network, Telemundo — another network owned by NBCUniversal — including both new shows and hit programs from its library, like 100 Dias Para Volver, Betty in NY, El Baron, and Preso No. 1.

Another distinguishing characteristic of Peacock’s streaming offering will be sports coverage, as the service will be included in NBCUniversal’s cross-platform coverage of the 2020 Summer Olympic Games in Tokyo between July 24 and Aug. 9.

Writing fat checks

The streaming wars are heating up, and the newest players and tech giants alike are relying on headline television programs to draw in viewers.

NBCUniversal announced earlier this year that The Office would be leaving Netflix (NASDAQ: NFLX) in 2021 and that NBC is in talks to reboot the iconic series to headline its streaming service. At the same time, Netflix lost Friends to AT&T‘s upcoming HBO Max service, in a deal said to be worth $425 million.

HBO Max has reportedly won the U.S. streaming rights to the hit comedy The Big Bang Theory, which concluded its 12-year run on CBS earlier this year. While the terms of the agreement weren’t disclosed, reports suggest that the five-year deal was worth nearly $500 million. Netflix has the international streaming distribution rights for the show.

Netflix reportedly paid more than $500 million for the worldwide streaming rights to Seinfeld after losing the The Office and Friends. The show will make its debut on Netflix in 2021 after finishing its current run on Disney’s Hulu.

This illustrates just how critical must-watch content is to attracting viewers, and NBC is hoping that a diverse slate of content headlined by The Office will buttress its upcoming service.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Danny Vena owns shares of Apple, Netflix, and Walt Disney and has the following options: long January 2021 $190 calls on Apple, short January 2021 $195 calls on Apple, and long January 2021 $85 calls on Walt Disney. The Motley Fool owns shares of and recommends Apple, Netflix, and Walt Disney. The Motley Fool has the following options: long January 2021 $60 calls on Walt Disney, short October 2019 $125 calls on Walt Disney, short January 2020 $155 calls on Apple, long January 2020 $150 calls on Apple, short January 2020 $155 calls on Apple, and long January 2020 $150 calls on Apple. The Motley Fool recommends Comcast. The Motley Fool has a disclosure policy.

More on Tech Stocks

edit U-turn
Tech Stocks

Can Shopify (TSX:SHOP) and Lightspeed (TSX:LSPD) Recover Before 2023?

Shares of these omnichannel commerce-enabling companies are down over 80%, creating a solid buying opportunity.

Read more »

Tech Stocks

These 3 Cheap Stocks Would Be an Excellent Addition to Your Portfolio

Given their attractive valuation and solid growth potential, these three stocks would be an excellent addition to your portfolio.

Read more »

Growing plant shoots on coins
Tech Stocks

Market Correction: Don’t Miss These TSX Growth Stocks

Long-term investors shouldn’t miss this correction to accumulate top TSX growth stocks at prices well below their highs.

Read more »

Shopping and e-commerce
Tech Stocks

Shopify (TSX:SHOP): Why Did it Fall So Violently in 2022?

The TSX’s tech phenomenon fell sharply in 2022 due to slowing revenue growth, soaring inflation, and rising interest rates.

Read more »

Business success with growing, rising charts and businessman in background
Tech Stocks

3 Growth Stocks Worth Buying Today

With the volatility of the stock market, many investors continue to avoid growth stocks. However, here are three stocks worth…

Read more »

Online shopping
Tech Stocks

Down 80% From Record Highs, Is Shopify Stock Undervalued Right Now?

Shopify is among the worst-performing stocks on the TSX in 2022. The selloff surrounding growth stocks has dragged Shopify lower…

Read more »

Hand arranging wood block stacking as step stair with arrow up.
Tech Stocks

Could Lightspeed (TSX:LSPD) Stock Hit $50 in 2022?

The significant selloff in Lightspeed stock seems unwarranted, especially as the company has multiple growth catalysts and is delivering robust…

Read more »

analyze data
Tech Stocks

Fantastically Cheap TSX Tech Stocks

Investors should benefit from buying cheap tech stocks that are growing their profits in this market correction.

Read more »