The Anti-Vaping Movement Could Put a Dent in Cannabis 2.0

Aphria Inc. (TSX:APHA)(NYSE:APHA) is bouncing back after a hard week for cannabis stocks, but is it a buy?

Two weeks ago I raised the issue of the health concerns surrounding vaping and the impact they may have on the cannabis market. Well, things have escalated since then, with entire governments coming down on vaping like a tonne of bricks, and potentially leaving one of the biggest tobacco companies in the world with $12.8 billion-worth of egg on its face.

Anti-vaping could dent invested companies ahead of Cannabis 2.0

Altria might have made a big boo-boo by snapping up a 35% stake in Juul, potentially throwing billions of dollars down the toilet. Juul can’t catch a break at the moment, with President Trump floating the idea of banning flavoured vaping products, China pulling Juul products from two of its biggest online retail sites, and India banning e-cigarettes outright.

This comes after the U.S. Food and Drug Administration and Centers for Disease Control warned young people and pregnant women not to vape, following a spate of lung disease cases. What does it mean for sin stocks? Nothing good. Altria, Turning Points Brands, and British American Tobacco have fallen in the past week, while cannabis investors will no doubt have watched their shares in Canopy Growth, Cronos Group, and Aphria (TSX:APHA)(NYSE:APHA) take a sickening lurch downhill.

While cannabis investors may try to put a brave face on it and claim that cannabis vaping products won’t be affected by this worrying health care situation, it should be noted that some patients affected by the aforementioned lung diseases have reported the use of products containing marijuana. With anti-vaping taking off in a big way, any company that’s been investing in the craze may find its bottom line dented.

Taking Aphria as a case in point, the cannabis producer dropped over 8% of its value this past week, but bounced Friday as investors spotted a value opportunity and piled back on. Aphria is one of a handful of pot stocks that made it through the staggered bloodbath that followed legalization to emerge as frontrunners in the yet-to-stabilize marijuana market.

Aphria stock rose in June on the news that it had made a marijuana vaping deal with San Francisco company PAX Labs. Whether the products will face any kind of regulatory backlash or not come the end of October when Cannabis 2.0 kicks in remains to be seen, but growing anti-vaping sentiment has had a depressive effect on the market.

At the time, Aphria had gained 30% for the year, and at one point led a resurgence in the growing marijuana sector, which helped to offset the CannTrust debacle, a state of affairs that has now led to the latter company losing its licence to grow cannabis. Investors still have a heady play in Aphria, as it remains one of the top pot stocks on the TSX, trading almost 100% higher than its 52-week low.

The bottom line

Anti-vaping moves could hurt cannabis companies that have invested in high-potency vape oils, even if regulatory measures in the cannabis market aren’t taken. With the markets in the U.S., China, and India coming down hard on vaping, any affected companies will have to scale back and focus on other areas of growth.

Fool contributor Victoria Hetherington has no position in any of the stocks mentioned.

More on Stocks for Beginners

Dividend Stocks

Got $7,000? Where to Invest Your TFSA Contribution in 2026

Putting $7,000 to work in your 2026 TFSA? Consider BMO, Granite REIT, and VXC for steady income, diversification, and long-term…

Read more »

some REITs give investors exposure to commercial real estate
Dividend Stocks

The Ideal Canadian Stock for Dividends and Growth

Want dividends plus steady growth? Power Corporation offers a “quiet compounder” mix of cash flow today and patient compounding from…

Read more »

AI concept person in profile
Tech Stocks

TFSA Wealth Plan: Create $1 Million With a Single Canadian Stock

Topicus could help build a $1 million TFSA thanks to sticky software, recurring revenue, and a disciplined acquisition engine if…

Read more »

Young Boy with Jet Pack Dreams of Flying
Stocks for Beginners

The Smartest Growth Stock to Buy With $1,000 Right Now

This under-pressure growth stock is backed by surging demand, a massive backlog, and a clear runway for expansion in the…

Read more »

Canadian flag
Dividend Stocks

Buy Canadian: These TSX Stocks Could Outperform in 2026

Looking to 2026, three Canadian names pair reasonable valuations with resilient cash flow and structural tailwinds.

Read more »

woman checks off all the boxes
Stocks for Beginners

4 Cheap Canadian Stocks to Buy Right Now With $4,000

Are you looking for some investment ideas for 2026? Here are four Canadian growth stocks I'd buy for the new…

Read more »

shipping logistics package delivery
Dividend Stocks

TFSA Investors: 3 Canadian Stocks to Hold for Life

Want TFSA stocks you can hold for life? These three Canadian names aim for durability, compounding, and peace of mind.

Read more »

Senior uses a laptop computer
Stocks for Beginners

If I Could Only Buy 3 Stocks in the Last Month of 2025, I’d Pick These

As markets wrap up 2025, these three top Canadian stocks show the earnings power and momentum worth holding into next…

Read more »