Why Canopy Growth (TSX:WEED) Stock Price Fell in 2019

You must understand why Canopy Growth’s (TSX:WEED)(NYSE:CGC) stock price fell in 2019 to recognize the signs of a correction in 2020.

Everyone wants to make millions from marijuana stocks. Unfortunately, pot stocks haven’t done too well this past year. The 52-week percentage change in price on Canopy Growth (TSX: WEED)(NYSE:CGC) stock is negative 51.54%. Today, it is trading for around $29.91 per share on the Toronto Stock Exchange.

WEED Chart

Many Canopy Growth bulls are asking themselves, “Why did Canopy Growth stock fall during 2019?” That’s not always an easy question to answer.

The entire marijuana industry definitely hit a bubble after Cannabis 1.0. Further, many pot stocks were suffering from day traders and speculators artificially manipulating the price of the stock in search of short-term profits.

After Cannabis 1.0 did so well, traders began calling the legalization of edibles and other CBD derivatives Cannabis 2.0, which only disappointed shareholders waiting for a stock price rebound. Many cannabis investors have gone home losers, cashing in high capital losses. Others who bought near the peak, wait to see if 2020 will be a better year for pot stocks.

Falling free cash flow partly to blame

The easiest way to explain Canopy Growth’s poor stock price performance last year is through the firm’s free cash flow. Canopy Growth stock’s trailing 12-month free cash flow is negative $1.5 billion. Each quarterly earnings report has dug Canopy Growth into a bigger hole.

WEED Chart

As the free cash flows continue to fall, investors push out expected returns to later years. These returns are then discounted by a larger amount, causing the price at which investors are willing to pay for Shopify stock to fall.

For the quarter ended September 2019, Canopy Growth reported the highest loss of free cash flow for the past 12 months at negative $431 million. Free cash flow is the sum of cash flows from operations, investing, and financing, or the cash flows from operations minus capital expenditures.

Canopy Growth isn’t making any money

For the past 12 months, Canopy Growth has only reported negative cash flows from operations. In other words, investments the company has made in the past are not yielding any returns. Today, the trailing 12-month operating cash flow is negative $682 million.

Moreover, the company is continuing to invest heavily in projects without giving investors a reliable timeframe in which they can start seeing returns from their investment. The trailing 12-month capital expenditures total a negative $827 million. That’s a lot of money to invest in projects when past endeavours have not yet generated any positive income.

Canadians want cheap pot

Analysts have been saying it for a while: Canadians want cheap, black-market weed. Pot growers like Canopy Growth face high costs to produce and acquire weed. Even high-margin pot products and the shift to low-overhead e-commerce may not be enough in the short run to help weed stocks lift their operating margins.

WEED Chart

Right now, the operating margin is the driving force behind pot stocks and cannabis news headlines. If you want to make big money on the rise of the cannabis industry, keep an eye on rates of margin growth.

Pot stocks that can report the best margin gains will turn out to be the winners over the next decade. The companies that can best compete by cost to give consumers the best price on their medicinal and recreational marijuana products will attract the most capital.

Fool contributor Debra Ray has no position in any of the stocks mentioned.

More on Stocks for Beginners

Metals
Energy Stocks

What Happens Next After Ottawa’s Deadline for Stelco

Stelco's owner has defended its layoffs, but Ottawa's deadline doesn't automatically settle the jobs dispute or the investment case.

Read more »

Safety helmets and gloves hang from a rack on a mining site.
Stocks for Beginners

Canada Lost 68,000 Jobs in September: The October 28 Rate Call Just Got Harder

September's job losses complicate the rate decision, while Scotiabank shows why borrowers' relief and bank earnings aren't the same thing.

Read more »

Canadian energy stocks are rising with oil prices
Energy Stocks

Diesel Is Running Short Worldwide: The Canadian Refiner Cashing In

Suncor's refining margins show how tight fuel supplies can support cash, while a modest dividend yield keeps expectations realistic.

Read more »

man looks surprised at investment growth
Stocks for Beginners

Maxed Out Your TFSA? The Account Where Canadian Dividends Are Taxed Less

A taxable account gives eligible Canadian dividends a tax credit, but the gross-up can affect retirement benefits.

Read more »

dreaming of financial success
Dividend Stocks

3 Questions to Ask Before Buying a Dividend Stock

Buying a dividend stock? Here are three questions to help you look beyond the yield, with examples from Enbridge, Fortis…

Read more »

Hourglass and stock price chart
Stocks for Beginners

Aritzia Jumped 20% in a Day: What It Says About the Canadian Consumer

Aritzia's rally reflects strong demand and U.S. expansion, while tariff refunds and a higher share price deserve separate attention.

Read more »

Real estate investment concept with person pointing on growth graph and coin stacking to get profit from property
Dividend Stocks

Buying Your First Home? The $8,000 FHSA Deduction Most Renters Miss

An eligible renter's $8,000 FHSA contribution can save $2,400 at a 30% tax rate, with the purchase date guiding investments.

Read more »

industrial worker on construction site laying sealant for waterproofing cement
Dividend Stocks

Is Your Side Hustle a Business or a Hobby? The CRA Cares

Understand if your side hustle is a business or hobby. If your goal is to earn side income, you should…

Read more »