Is Shopify (TSX:SHOP) Still Undervalued Enough to Be Attractive?

Canadian e-commerce stocks have been slumping for months now, and the top player might have just hit the valuation sweet spot for most investors.

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The Canadian tech sector has fallen over 25% since its September 2021 peak, and Shopify (TSX:SHOP)(NYSE:SHOP) is leading the downward charge. The e-commerce giant has seen its market value slashed almost by half (47% drop) and has only recently started to stabilize.

It’s also more attractively valued than it has been in years.

Shopify valuation

Even though the price-to-book ratio is still 9.9 and EV-to-sales ratio is about 25.1, the valuation is astonishingly low compared to its former numbers, as evident by the price-to-earnings ratio of about 33.1 times. This valuation and a massive 47% discount almost make Shopify a must-buy right now.

However, such a drop in a company that has proven its mettle as one of the best growth stocks of the last decade can be quite alarming for potential investors. Even though it’s not fundamentally undervalued, the term can be applied if we compare it against the company’s past valuations.

The future

The overall tech selloff that has caused the NASDAQ to drop by 10% didn’t start till December, so it can’t be considered a specific trigger, but it certainly didn’t help. And while Lightspeed‘s massive fall may have contributed to the investor fear of e-commerce stocks, it started two months earlier.

There were other factors as well, like relatively paced revenue growth projections. But these trends and patterns point towards saturation and more realistic growth, unlike the exponential one the platform has enjoyed so far — not a long-term decline.

And now that the investors have seen how far Shopify can go, the stock has a very realistic chance of reaching or even beating that growth peak. The company’s recent partnership with China’s is a step in the right direction as far as organic growth is concerned. The deal is beneficial for both companies, as Shopify gains access to a massive new market and becomes more “international.”

Q4 2021 earnings

The company just recently announced its earnings, and even though they’re not as strong compared to the company’s previous year’s earnings, it’s better than the investors’ estimate. It grew its revenue by 41% compared to Q4 2020, and even though the merchant recurring revenue hasn’t grown as rapidly as before, it’s still up, which is a positive sign in a post-pandemic market.

The gross merchant value also grew by a decent margin (31%). Overall, the growth looks healthy. The numbers are in the company’s favour, and though they might not have smashed speculations and expectations, they are decent enough to start a bull run.

The investors may not come flocking in, as they did during earlier growth phases, and the growth might be slower compared to its former pace, but buying now or waiting for another dip is significantly better than disregarding this opportunity altogether.

Foolish takeaway

Shopify is still undervalued enough to be attractive and might become even more so if it dips further, despite the strong earnings. But if it’s the signal to a recovery-fueled growth run, you may consider buying now before the discount tag starts getting lighter.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Adam Othman has no position in any of the stocks mentioned. The Motley Fool owns and recommends Shopify. The Motley Fool recommends and Lightspeed Commerce.

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