Netflix Lost. Netflix Won. Film at 11.

Netflix lost the bidding war for Warner Bros. Why are investors celebrating?

| More on:
Key Points
  • Netflix declined to match Paramount Skydance's $31-per-share bid for Warner Bros. Discovery.
  • Instead of buying a studio, Netflix will invest $20 billion in content production this year.
  • Netflix's stock buyback program is back in action after being paused during the bidding war.

This article first appeared on our U.S. website. All amounts are in U.S. dollars.

Netflix (NASDAQ: NFLX) has officially ended its bid to acquire the studio and streaming operations of Warner Bros. Discovery (NASDAQ: WBD). The target company had a week to think about a raised bid from Paramount Skydance (NASDAQ: PSKY), and came back leaning toward a Paramount deal in half that time.

Pending regulatory approval, it’s a done deal. Netflix shares opened Friday’s trading 11.6% higher on the news. Warner Bros. stock fell by roughly 2% and Paramount soared more than 18% higher. Combined, the three stocks added approximately $40 billion of market value today.

man is enthralled with a movie in a theater

Source: Getty Images

Netflix dodges a $40 billion debt bomb

Was this the best outcome for Netflix? Maybe not from an industry domination perspective, but it certainly puts Netflix in a less stressful financial situation.

Netflix had $9 billion of cash and $13.5 billion in long-term debt at the end of 2025. To finance its all-cash buyout bid, the company would have needed more than $40 billion of additional debt. Instead, it walks away with a $2.8 billion deal breakup fee, to be paid by Paramount.

As exciting as a mega-studio combining Warner Bros. and Netflix might have been, a clean balance sheet (with an extra $2.8 billion) could be the ideal outcome for Netflix and its shareholders.

What Netflix will do with all that cash

And the cash is going to work right away. Netflix’s management promised to invest $20 billion in content production this year, up from a prior 2026 production commitment of $11.5 billion. The stock buyback program is also back in action, having been paused to conserve cash for the Warner Bros. deal.

The resumed buybacks strike me as a smartly opportunistic move. Netflix’s stock posted a drawdown of 43% from last summer’s peak, mostly due to concerns about the expensive buyout battle. Canceling shares at a deep discount should be a shareholder-friendly idea and a good use of spare cash.

Netflix stock looks like a deep-discount deal at this point, even after Friday’s jump.

Anders Bylund has positions in Netflix. The Motley Fool recommends Netflix. The Motley Fool has a disclosure policy.

More on Tech Stocks

Partially complete jigsaw puzzle with scattered missing pieces
Tech Stocks

Billionaires Are Dropping Tesla Stock and Buying This TSX Stock in Bulk

Billionaires are trimming Tesla and rotating into a TSX stock. Shopify is the TSX tech giant that is attracting massive…

Read more »

investor schemes to buy stocks before market notices them
Dividend Stocks

6 Canadian Stocks to Buy Before the Market Notices

When markets can’t pick a direction, “mis-priced attention” can create chances to buy great businesses before sentiment returns.

Read more »

A worker uses the cloud for paperless work. tech
Tech Stocks

1 Practically Perfect Canadian Stock Down 56% to Buy and Hold Forever

Thomson Reuters (TSX:TRI) stock has a nice dividend yield close to 3% after its 56% haircut.

Read more »

Piggy bank with word TFSA for tax-free savings accounts.
Dividend Stocks

Here’s the Average TFSA Balance for Canadians Age 50

The average TFSA balance for many Canadians aged 50 remains significantly lower than the maximum allowed ceiling.

Read more »

tree rings show growth patience passage of time
Dividend Stocks

2 TSX Dividend Stocks I’d Hold for the Next Decade

High-yield dividends can supercharge long-term returns, but only if free cash flow covers payouts and debt stays manageable.

Read more »

Concept of big data flow, analysis, and visualizing complex information for artificial intelligence
Tech Stocks

Down 12% Over the Past Year, Is it Time to Buy Kinaxis Stock?

Here's why Kinaxis (TSX:KXS) stock is starting to look like a screaming buy, no matter what the naysayers in the…

Read more »

chatting concept
Tech Stocks

Too Exposed to U.S. Tech? Here’s the TSX Stock I’d Add Today

Royal Bank of Canada (TSX:RY) and the big banks could be great bets to diversify a tech-heavy portfolio this March.

Read more »

sleeping man relaxes with clay mask and cucumbers on eyes
Tech Stocks

The Little-Known Secrets Behind Every TFSA Millionaire

Maxing out on your TFSA limit and buying a basket of high-growth stocks, such as Ballard Power Systems, is a…

Read more »