NASDAQ:SMPL (Simply Good Foods)

About SMPL

Simply Good Foods provides low-carbohydrate high protein bars shakes and other products such as confections chips and cookies under the Atkins and Quest brands. The firm also licenses its brand to Bellisio Foods which produces frozen meals and pizza. Atkins products are modeled after the philosophy of Dr. Robert Atkins whose 1972 book Dr. Atkins Diet Revolution conferred the benefits of a high protein/low carbohydrate diet and is credited with launching the low-carb diet trend. Quest acquired in November 2019 also follows the high protein/low carbohydrate philosophy and targets active lifestyle consumers. Ninety-six percent of the firm sales occur within North America.
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