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Fire & Flower Holdings Corp. engages in the sale of cannabis products. It operates through the following segments: Retail, Wholesale & Logistics, Digital Platform, and Corporate. The Retail segment offers cannabis products and accessories to the adult-use market in provinces where the sale of cannabis is legal. The Wholesale & Logistics segments distributes and delivers cannabis products. The Digital Platform segment comprises of products and services provided by the Hifyre digital and analytics platform, PotGuide content platform and CannDeliv logistics platform. The company was founded on December 12, 2017 and is headquartered in Toronto, Canada.