Blackberry 10’s Traffic Accounts for 5.3% of All Blackberry Traffic

Published figures indicate a steady uptake for the new Blackberry device.

| More on:
The Motley Fool

A report out yesterday has what appears to be some quantifiable data that relates to Blackberry’s (TSX:BB:NASDAQ:BBRY) new device uptake in North America.

Chitika, an online ad network, examined the impact that the new Z10 has had on overall Blackberry usage in North America in the days since its release.  They found that as of April 11th, the Z10’s share of overall Blackberry usage stood at 5.3%.  This compared to Apple’s (NASDAQ:AAPL) iPhone 5 share of overall iPhone traffic of 12.1% after the same amount of time had passed post its release.

These are not however directly comparable stats for a couple of reasons.  1) the iPhone 5 was available in the U.S. and Canada through multiple carriers right off the bat, and 2) Blackberry’s potentially more popular, keyboard based Q10 model has yet to hit the shelves.  The iPhone 5 was the iPhone 5 right from day one.

Foolish Takeaway

Given the gap that Chitika found to exist between the new Blackberry and the iPhone 5, it’s reasonable to say Blackberry’s device has not been a blockbuster success thus far.  But, it hasn’t been a total flop either.  Steady uptake has been demonstrated and since being released in the U.S., the usage growth rate has accelerated.

Even though these numbers indicate satisfactory demand for the Z10, Blackberry continues to be nothing more than a gamble and its shares should be treated as such.  However, Canadian investors deserve to own great businesses and the U.S. market is home to some of the best in the world.  We have created a special FREE report that identifies 3 U.S. businesses that are worthy of your hard-earned investment dollars.  Simply click here to receive “3 U.S. Stocks Every Canadian Should Own” – FREE!

Follow us on Twitter and Facebook for the latest in Foolish investing.

Fool contributor Iain Butler does not own shares in any of the company’s mentioned.  David Gardner owns shares of Apple. 

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

More on Investing

clock time
Tech Stocks

Is Now the Right Time to Buy Shopify Stock?

Amid another dip, Shopify stock might be worth buying right now for investors who missed the post-earnings surge.

Read more »

Handwriting text writing Are You Ready For Tomorrow question. Concept meaning Preparation to the future Motivation Stand blackboard with white words behind blurry blue paper lobs woody floor.
Dividend Stocks

Canadian Dividend Stocks to Buy for Long-term Passive Income

The market is full of stellar Canadian dividend stocks to buy for long-term income-seekers. Here’s a look at three options…

Read more »

A worker gives a business presentation.
Bank Stocks

Better Buy: TD Stock or RY Shares?

TD Bank and Royal Bank are off their 2023 highs. Is one oversold and now a buy?

Read more »

Group of industrial workers in a refinery - oil processing equipment and machinery
Energy Stocks

Suncor Stock: How High Could it Keep Going?

Down 26% from 52-week highs, Suncor stock offers you a dividend yield of 5.3%. But is this TSX energy stock…

Read more »

money cash dividends
Dividend Stocks

TFSA Investors: Create $313 in Passive Income by Buying in 114 Shares in 3 Dividend Stocks

Canadian investors seeking passive income from dividend stocks should think beyond the first year, but here is what you could…

Read more »

Various Canadian dollars in gray pants pocket
Investing

TFSA Passive Income: Make $316/Month

Investors can look to generate passive income in their TFSA with monthly dividend stocks like TransAlta Renewables Inc. (TSX:RNW).

Read more »

Money growing in soil , Business success concept.
Dividend Stocks

This Canadian Monthly Dividend Stock Pays 11.5% Every Year

Here’s a great Canadian dividend stock you can consider buying now to earn handsome passive income each month.

Read more »

rail train
Investing

Down 9.8% From Highs, CN Rail Stock Looks Like a Great Value Today

CN Rail (TSX:CNR) may not be a steal, but it appears like a great value, even as tides of recession…

Read more »