Canadian Tire Shops Local – Picks Blackberry

An all-Canadian feel good deal is announced.

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Canadian Tire (TSX:CTC.A), a stock that has held up very nicely by the way, announced this morning they will be using Blackberry 10 devices as their official smartphone for corporate team members across Canada.  This includes employees under all of its banners – Canadian Tire, Financial Services, Mark’s and FGL Sports (ie. Sport Chek).

This announcement represents a solid endorsement for Blackberry (TSX:BB,NASDAQ:BBRY) by one of Canada’s largest retailers.

The Blackberry deal appears to be part of greater strategy for Canadian Tire to get more tech-savy.  In March the retailer announced a partnership with a Waterloo based incubator named Communitech.  The move was expected to result in a digital content hub on its website as well as a rollout of 5,000 tablet devices to its stores for customers to look up products and information.  Perhaps this technology move will involve a deeper relationship with Blackberry at some point?

Blackberry’s stock, which had spent most of the morning in the red, is now flashing green on the back of this release.

Good news, eh!

Canadian Tire is facing significant pressure from the growing presence of U.S. retailers on the Canadian landscape.  However, these U.S. retailers are looking north for a reason.  The biggest of them all, Wal-Mart used to be an unmatched business and an equally untouchable stock. But today, two companies are turning Wal-Mart’s world upside-down and beating the retail giant at its own game. And if you act fast, we’ll give you their names and ticker symbols for FREE.  Simply click here and we’ll send you our Special FREE Report “The Death of Wal-Mart” right now!

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Fool contributor Iain Butler doesn’t own shares of any of the companies mentioned.  The Motley Fool has no positions in the stocks mentioned above.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

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