3 Moves That Could Transform BlackBerry

Should investors bet on BlackBerry’s transformation?

| More on:
The Motley Fool

Financially, BlackBerry (TSX: BB)(NASDAQ: BBRY) is still on shaky grounds. Cash burn (how fast the company is burning cash and when will it run out) is the biggest issue, and the stock is still a speculative one.

The cash balance at the end of the first quarter of 2014 stands at $2.7 billion, but with operating losses and capital expenditures of well over $1 billion per year (and some analysts say it’s actually much higher), we can see where this is heading, unless something drastic happens. And this is exactly what CEO John Chen is attempting to pull off.

Exiting the consumer smartphone market

BlackBerry is ready and willing to back away from the consumer handset market. Presumably, exiting the “smartphone wars” would result in time and money being better spent. In the last quarter, the company shipped 2 million handsets. This is a far cry from the 10 million shipments that BlackBerry needs in order to make a profit on the business.

The smartphone market is very competitive. Apple has the greatest market share, at just over 40%, followed by Samsung, at just under 30%. The fickle and highly competitive consumer market has not been good to BlackBerry, and so the company has shifted focus to niche markets.

The markets that BlackBerry is focusing on play to its strengths of heightened security and reliability, and are perfect matches for the company.

Focus on the healthcare industry

Blackberry recently announced that it has acquired a stake in NantHealth, which runs a cancer-focused cloud-based platform for healthcare providers. The companies will work on a new BlackBerry device designed for the medical community, where mobile devices can be securely linked to other equipment.

This technology is sorely needed in the healthcare industry, as it can improve patient care and outcomes. BlackBerry is working to lock in first mover advantage in this area. The potential is certainly large, and makes this direction a very promising one.

Focus on car-to-car communication

On to the automotive industry, which is also an industry that can benefit greatly from an increased technological presence. This is a market that is estimated to grow at a CAGR of over 30% for the next five years, and to reach over $130 billion. Recently, we have learned that the U.S. government is preparing to put forth a proposal to make vehicle-to-vehicle communications systems mandatory in new cars.

QNX Software Systems, which Blackberry acquired in 2010, is hard at work to create technology that will improve the safety of vehicles and even traffic congestion. The end goal is to build an autonomous car. In the meantime, there are many features that are already incorporated into cars, such as blind spot detection, self-parking and collision avoidance systems. Also, the EU is supporting safety regulations and it is expected that by 2015, all new cars will be required to have M2M technology that allows the car to automatically notify the nearest emergency centre when the driver has been in a crash.

Another Canadian company that is pursuing this market is Sierra Wireless (TSX: SW)(NASDAQ: SWIR), which is now focused solely on the M2M business. Last year, the company acquired the assets of AnyDATA’s Machine to Machine (M2M) embedded module and modem business for $5.9 billion.

Sierra already had an industry leading market share in the total M2M market (which serves many industries, including the automotive, healthcare and energy industries) before the deal, and this just improves its position. Sierra’s customers in the automotive industry include Chrysler, Peugeot, and Renault. While Sierra reported a net loss in the last 12 months, its balance sheet is strong, with little debt, and the company generates positive cash flow.

Foolish bottom line

Blackberry’s new strategic direction under its new CEO is definitely interesting and promising. The problem is that the company is fighting time, attempting to turn profitable before it runs out of money.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Karen Thomas has no positions in any of the stocks mentioned in this article. David Gardner owns shares of Sierra Wireless. The Motley Fool owns shares of Sierra Wireless.

More on Investing

Growing plant shoots on coins
Stocks for Beginners

4 Growth Stocks to Buy and Hold Forever

Are you wondering what kind of Canadian growth stocks could be worth holding forever? Here are four stocks that could…

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Tuesday, February 27

The U.S. consumer confidence data and bank earnings from Canada will remain on TSX investors’ radar today.

Read more »

grow money, wealth build
Dividend Stocks

3 Stocks That Will Make You Richer in 2024

When it comes to creating riches in 2024, these companies offer the best, most solid chance while providing dividends while…

Read more »

oil and gas pipeline
Dividend Stocks

Is it Too Late to Buy TC Energy Stock?

TC Energy is up 17% in recent months. Are more gains on the way?

Read more »

dividends grow over time
Dividend Stocks

If You Invested $1,000 in goeasy Stock in 2014, This Is How Much You Would Have Today

When it comes to growth, it's hard to beat goeasy (TSX:GSY) stock. But what should investors consider for future growth,…

Read more »

Utility, wind power
Energy Stocks

Brookfield Renewable Partners Stock: Buy, Sell, or Hold?

BEP stock (TSX:BEP.UN) now trades at half its share price back in 2021. So what should investors do with this…

Read more »

Supermarket aisle with empty green shopping cart
Stocks for Beginners

3 Retail Stocks to Buy Hand Over Fist in February

These retail stocks offer huge growth for those getting in now and holding long term, especially after earnings demonstrate their…

Read more »

Value for money
Dividend Stocks

Better Buy in February 2024: Magna Stock vs. BCE Stock

Both Magna stock (TSX:MG) and BCE stock (TSX:BCE) have faced troublesome stock prices of late, but which is offering value?

Read more »