3 Stocks Trading at 52-Week Lows: Is Now the Time to Buy?

Cott Corp, Pulse Seismic, and Le Chateau have hit 52-week lows. Could this be the perfect time to invest?

| More on:
The Motley Fool

The market is full of highs and lows, and savvy investors know when to jump on a good deal. Could these three companies with 52-week lows be a good bet?

1. Cott Corp

Purveyor of private-label soft drinks Cott Corp (TSX: BCB) hit a new 52-week low on June 27, falling to $7.33. The company produces such brands as Cott, RC Cola, Vess, Red Rain Energy, and eXact sports drinks, among others in North America and the U.K.

Cott has been struggling for years as consumers are moving away from sugary soft drinks and becoming more health-conscious. Despite attempting to expand into more health-conscious products, it has not been enough to stem the losses in its core brand. It is almost impossible today to remember that the stock was trading at around $46 back in the 1990s, and at $1 in 2009.

The most recent drop was triggered by the release of the company’s Q1 report showing that revenue fell to $475 million from $505 million. This loss in revenue was followed by a net loss of $2.5 million, compared to a gain of $400,000 in Q1 2013. Analysts have adjusted their price targets for Cott to $9.44 and maintain a “sector perform” rating.

2. Pulse Seismic

Seismic data provider Pulse Seismic (TSX: PSD) triggered the Richter scale when it hit a new 52-week low of $3.06 on June 26. The company specializes in the acquisition, marketing, and licensing of 2-D and 3-D seismic data primarily to the western Canadian energy sector. The stock has been on a downward trend since peaking at $4.96 back in December 2013, and despite a small upswing in April, the stock has returned to rock bottom.

Pulse Seismic released its first-quarter results on May 1 and posted total revenue of $5.5 million, down substantially from $26 million the year prior. Net income also took a negative turn, posting a loss of $1.8 million, or $0.03 per share, compared to a gain of $2.5 million, or $0.04 per share, in Q1 2013. The losses and lack of revenue have been attributed to lower library sales during the quarter and the fact that Pulse did not have any participation surveys in progress. Free cash flow also fell during the quarter by a staggering 66%, leaving the company with $3.6 million. The average price target on the stock is $3.25, and the few analysts that follow the stock have placed a “hold” rating on it.

3. Le Chateau

Once again making our list is Le Chateau (TSX: CTU.A), with its stock hitting a new 52-week low of $1.75 on June 25. This is the stock’s fourth 52-week low in the past five weeks, spurred by continued net losses. In 2013, the company posted a total net loss of $16 million compared to a net loss of $837 million in 2012, with revenue remaining flat at $274.8 million both years.

When Le Chateau’s Q1 report came out things had not improved, with a net loss of $13 million compared to a net loss of $8.2 million in Q1 2013. Revenue fell to $53.3 million in the quarter from $56.9 million during the same period last year. Le Chateau assigned blame for its Q1 performance to poor weather and increased promotional activity in its stores. In response, the company has shed some square footage, now at 1,245,000 sq/ft, compared to 1,280,000 sq/ft at the end of Q1 2013.

Fool contributor Cameron Conway does not own any shares in the companies mentioned.

More on Investing

Printing canadian dollar bills on a print machine
Stocks for Beginners

Invest $10,000 in This Dividend Stock for $333 in Passive Income

Got $10,000? This Big Six bank’s high yield and steady earnings could turn tax-free dividends into serious compounding inside your…

Read more »

Real estate investment concept with person pointing on growth graph and coin stacking to get profit from property
Dividend Stocks

2 Dividend Stocks Worth Owning Forever

These dividend picks are more than just high-yield stocks – they’re backed by real businesses with long-term plans.

Read more »

House models and one with REIT real estate investment trust.
Dividend Stocks

3 Top Canadian REITs for Passive Income Investing in 2026

These three Canadian REITs are excellent options for long-term investors looking for big upside in the years ahead.

Read more »

the word REIT is an acronym for real estate investment trust
Dividend Stocks

Use Your TFSA to Earn $184 Per Month in Tax-Free Income

Want tax-free monthly TFSA income? SmartCentres’ Walmart‑anchored REIT offers steady payouts today and growth from residential and mixed‑use projects.

Read more »

dividends can compound over time
Dividend Stocks

Passive Income: Is Enbridge Stock Still a Buy for its Dividend Yield?

This stock still offers a 6% yield, even after its big rally.

Read more »

Safety helmets and gloves hang from a rack on a mining site.
Dividend Stocks

3 Ultra Safe Dividend Stocks That’ll Let You Rest Easy for the Next 10 Years

These TSX stocks’ resilient earnings base and sustainable payouts make them reliable income stocks to own for the next decade.

Read more »

A chip in a circuit board says "AI"
Investing

3 Stocks That Could Turn $1,000 Into $5,000 by 2030

These three TSX stocks with higher growth prospects can deliver multi-fold returns over the next five years.

Read more »

senior couple looks at investing statements
Dividend Stocks

What’s the Average TFSA Balance for a 72-Year-Old in Canada?

At 70, your TFSA can still deliver tax-free income and growth. Firm Capital’s monthly payouts may help steady your retirement…

Read more »