3 Stocks Trading at 52-Week Lows: Is Now the Time to Buy?

Cott Corp, Pulse Seismic, and Le Chateau have hit 52-week lows. Could this be the perfect time to invest?

| More on:
The Motley Fool

The market is full of highs and lows, and savvy investors know when to jump on a good deal. Could these three companies with 52-week lows be a good bet?

1. Cott Corp

Purveyor of private-label soft drinks Cott Corp (TSX: BCB) hit a new 52-week low on June 27, falling to $7.33. The company produces such brands as Cott, RC Cola, Vess, Red Rain Energy, and eXact sports drinks, among others in North America and the U.K.

Cott has been struggling for years as consumers are moving away from sugary soft drinks and becoming more health-conscious. Despite attempting to expand into more health-conscious products, it has not been enough to stem the losses in its core brand. It is almost impossible today to remember that the stock was trading at around $46 back in the 1990s, and at $1 in 2009.

The most recent drop was triggered by the release of the company’s Q1 report showing that revenue fell to $475 million from $505 million. This loss in revenue was followed by a net loss of $2.5 million, compared to a gain of $400,000 in Q1 2013. Analysts have adjusted their price targets for Cott to $9.44 and maintain a “sector perform” rating.

2. Pulse Seismic

Seismic data provider Pulse Seismic (TSX: PSD) triggered the Richter scale when it hit a new 52-week low of $3.06 on June 26. The company specializes in the acquisition, marketing, and licensing of 2-D and 3-D seismic data primarily to the western Canadian energy sector. The stock has been on a downward trend since peaking at $4.96 back in December 2013, and despite a small upswing in April, the stock has returned to rock bottom.

Pulse Seismic released its first-quarter results on May 1 and posted total revenue of $5.5 million, down substantially from $26 million the year prior. Net income also took a negative turn, posting a loss of $1.8 million, or $0.03 per share, compared to a gain of $2.5 million, or $0.04 per share, in Q1 2013. The losses and lack of revenue have been attributed to lower library sales during the quarter and the fact that Pulse did not have any participation surveys in progress. Free cash flow also fell during the quarter by a staggering 66%, leaving the company with $3.6 million. The average price target on the stock is $3.25, and the few analysts that follow the stock have placed a “hold” rating on it.

3. Le Chateau

Once again making our list is Le Chateau (TSX: CTU.A), with its stock hitting a new 52-week low of $1.75 on June 25. This is the stock’s fourth 52-week low in the past five weeks, spurred by continued net losses. In 2013, the company posted a total net loss of $16 million compared to a net loss of $837 million in 2012, with revenue remaining flat at $274.8 million both years.

When Le Chateau’s Q1 report came out things had not improved, with a net loss of $13 million compared to a net loss of $8.2 million in Q1 2013. Revenue fell to $53.3 million in the quarter from $56.9 million during the same period last year. Le Chateau assigned blame for its Q1 performance to poor weather and increased promotional activity in its stores. In response, the company has shed some square footage, now at 1,245,000 sq/ft, compared to 1,280,000 sq/ft at the end of Q1 2013.

Fool contributor Cameron Conway does not own any shares in the companies mentioned.

More on Investing

man in business suit pulls a piece out of wobbly wooden tower
Dividend Stocks

This Is the Dividend Stock I’d Hold Through Market Volatility

BAM is a blue chip buy‑and‑hold dividend candidate, and this week’s pullback may offer an attractive entry point.

Read more »

hand stacking money coins
Dividend Stocks

This Stock Pays a 3.1% Dividend Every Single Month

Chartwell Retirement Residences pays investors a monthly dividend and just posted its 12th straight quarter of double-digit FFO growth.

Read more »

concept of growth
Investing

3 TSX Dividend Stocks for Yield-Hungry Investors

Pullbacks have pushed the yields on these stocks to attractive levels.

Read more »

TFSA (Tax free savings account) acronym on wooden cubes on the background of stacks of coins
Investing

Here’s How I’d Build the Perfect TFSA This August

A TFSA doesn't have to be complicated, and these two low-cost diversified ETFs prove it.

Read more »

how to save money
Dividend Stocks

Here’s a 5% Dividend Stock That Pays You Monthly

This dividend stock that pays you monthly offers a 5.39% yield backed by strong occupancy, leasing demand, and growing cash…

Read more »

investor looks at volatility chart
Dividend Stocks

I’d Buy This 1 Dividend Stock Before the Market Dips Again

Sun Life Financial (TSX:SLF) stands out as a great dividend play to buy before markets move into a volatile period.

Read more »

pig shows concept of sustainable investing
Dividend Stocks

I Found the Ideal TFSA Stock Paying 6.3% Every Month

A lower-risk, high-yield energy stock is ideal for TFSA investors seeking compelling dividend income every month.

Read more »

woman considering the future
Dividend Stocks

Here’s What You Should Know About BCE’s Dividend Right Now

BCE’s dividend was cut in 2025, but its new payout policy and 5.37% yield give investors a clearer reason to…

Read more »