High Yield or Strong and Steady: What’s the Best Dividend Investment Strategy

Should you go with high-yielding companies like Crescent Point Energy Corp. (TSX:CPG)(NYSE:CPG) or safer stocks like Telus Corporation (TSX:T)(NYSE:TU)?

| More on:

If you’re looking to generate some income from your investments, there are two approaches you can take.

One is to buy the highest-yielding dividend stocks you can find. These dividends typically come from energy companies, or some other company with a shaky business model. But as long as the dividend is never cut, you can receive a big payout.

Alternatively, you can opt for stocks with a lower, but more sustainable, payout. With this strategy you’ll certainly get less income, but at least you won’t have to worry about a cut.

So which is the right strategy? Below we take a look.

The highest yielders

Back in May 2014, a Motley Fool article highlighted the top dividend yields in the S&P/TSX 60. The top four yields, in order, came from Crescent Point Energy Corp. (TSX:CPG)(NYSE:CPG), Canadian Oil Sands Ltd. (TSX:COS), Penn West Petroleum Ltd. (TSX:PWT)(NYSE:PWE), and TransAlta Corporation (TSX:TA)(NYSE:TAC).

If you had bought these four stocks at that time, with an equal weight in each, your portfolio would be down by 47%. Making matters worse, both Canadian Oil Sands and Penn West have slashed their dividends, and more cuts could be on the way. Adding insult to injury, Penn West is no longer part of the TSX 60. That’s how much its shares have declined.

To be fair, hindsight is 20/20, and no one could have foreseen this kind of pain in the energy sector. But there’s still an important lesson to be learned. If you go after the highest-yielding stocks, you will end up with some very risky names. And if you’re the type who just wants some regular income (a retiree, for example), are these really the risks you want to be taking?

If the answer is still yes, then Canadian Oil Sands, Crescent Point, and TransAlta still have the highest yields in the TSX 60. But be very careful.

A better way

In Canada, there aren’t a lot of truly stable dividend payers. But if you look hard enough, and are willing to sacrifice some yield, then you can find some rock-solid dividends. Two companies in particular are worth highlighting.

One is Telus Corporation (TSX:T)(NYSE:TU), Canada’s best-in-class telecommunications provider. The company has done a better job than its rivals of adding customers, keeping those customers happy, and growing revenue. As a result, its dividend has quadrupled in the last 10 years, and is in no danger of being cut. And with a yield of 3.7%, you’re still making a lot more than you would make with bonds.

Another company worth highlighting is Fortis Inc. (TSX:FTS), whose dividend yields 3.4%. Again, this is not one of the highest yielding names you can find. But Fortis has raised its dividend every year for over four decades!

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Benjamin Sinclair has no position in any stocks mentioned.

More on Dividend Stocks

Retirees sip their morning coffee outside.
Dividend Stocks

How Retirees Can Use the TFSA to Earn $5,000 Per Year in Tax-Free Passive Income and Avoid the OAS Clawback

This strategy reduces risk while boosting TFSA yield.

Read more »

Businessman holding tablet and showing a growing virtual hologram of statistics, graph and chart with arrow up on dark background. Stock market. Business growth, planning and strategy concept
Dividend Stocks

TSX Bargains: 2 Stocks Near 52-Week Lows (for Now)

Cascades (TSX:CAS) and another top stock that long-term investors should look to for deeply-undervalued sales growth bounce-back potential.

Read more »

edit Person using calculator next to charts and graphs
Dividend Stocks

Finning Stock Jumps on Strong Earnings and a 10% Dividend Bump

Finning (TSX:FTT) stock saw shares climb higher on strong first-quarter earnings coupled with a dividend increase of 10%.

Read more »

potted green plant grows up in arrow shape
Dividend Stocks

RRSP Deals: 2 Dividend-Growth Stocks to Buy on the Dip and Own for Decades

Top TSX dividend stocks now offer attractive yields.

Read more »

Man making notes on graphs and charts
Dividend Stocks

If I Could Only Buy 3 Stocks in 2024, I’d Pick These

Brookfield (TSX:BN) is one of the stocks I'd buy if I could buy just three.

Read more »

Senior Couple Walking With Pet Bulldog In Countryside
Dividend Stocks

Want Decades of Passive Income? 3 Stocks to Buy Now and Hold Forever

Want to generate decades of passive income? Here's a trio of stocks that can help you accomplish that goal over…

Read more »

analyze data
Dividend Stocks

The 5 Best Low-Risk Stocks for Canadians

These low-risk Canadian stocks will likely add stability to your portfolio and have the potential to deliver decent capital gains…

Read more »

woman analyze data
Dividend Stocks

2 Dividend Stocks to Double Up on Right Now

These two dividend stocks are due for a major comeback, which could come this year. All while receiving a decent…

Read more »