Apple, Inc. Stock Hits New High: Buy, Sell, or Hold?

Here’s the bull and bear case for Apple stock — and what this analyst believes investors should do.

| More on:
The Motley Fool

This article originally appeared on Fool.com

Apple (NASDAQ:AAPL) stock hit yet another new high last week, with shares closing at slightly above $156. The week’s gain puts shares up an impressive 69% in the past 12 months, and up 44% in the past six months alone.

Apple stock’s big gain follows the tech giant’s return to growth a few quarters ago, as well as greater investor confidence in the company’s ability to continue growing its business.

But with Apple stock trading so much higher, it’s a good time to ask the all-important question: Is Apple stock still a buy at this level?

Bull case

The bull case for Apple is highlighted by the company’s recent return to growth and its conservative valuation (Yes, Apple stock still trades conservatively even after its recent gains).

Apple’s growth prospects are undoubtedly looking more favorable than they were last year. After reporting three quarters in a row of declining revenue in fiscal 2016, Apple has now reported two quarters in a row of year-over-year growth. Even more, Apple’s growth in its most recent quarter actually accelerated compared to growth in the quarter before it. Revenue in fiscal Q2 was up 4.5% year over year and EPS was up 10.5% year over year. This compares to year-over-year growth for revenue and EPS in Q1 of 3.3% and 2.4%, respectively. Going forward, Apple expects growth to continue to accelerate. The midpoint of management’s guidance for third-quarter revenue implied about 5% year-over-year growth.

In addition, despite Apple stock’s soaring stock price recently, shares continue to trade conservatively. For instance, Apple stock has a price-to-earnings ratio of 19. While this is well above the P/E ratio of about 10 Apple stock had one year ago, it’s still handily below the average P/E ratio of about 24 of stocks in the S&P 500. Comparisons aside, Apple’s long track record of fat profit margins and pricing power alone makes it easy to imagine the tech giant living up to this valuation.

Bear case

But one reason for investors to be cautious about investing in Apple is the company’s undeniable dependence on its iPhone, which happens to also be a business segment that is showing signs of peaking.

While Apple’s iPhone revenue in its most recent quarter increased 1% year over year, iPhone unit sales were down 1% during this same period. To be fair, Apple’s iPhone 7 lineup marks the third generation in a row of new iPhones with the same general form factor. So, it’s possible that some customers are holding out for a more significantly refreshed iPhone, which the ever-active Apple rumor mill believes is coming later this year — just on time for the tenth anniversary of the important phone.

But here’s where the risk to Apple’s business is best understood: If iPhone sales do begin to decline in the future, this could be a major problem since the smartphone segment accounts for well over half of Apple’s revenue. In Apple’s most recent quarter, iPhone sales accounted for about 63% of total revenue.

Despite Apple stock’s roaring gains recently, I’m going to continue siding with the bulls. Sure, I wouldn’t put as much of my money on the stock today as I would a year ago, but I’m not planning to trim my position either. As long as Apple continues to demonstrate strong pricing power and earnings growth, a price-to-earnings ratio of 19 still seems compelling for this established leader.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Daniel Sparks owns shares of Apple. The Motley Fool owns shares of and recommends Apple. The Motley Fool has a disclosure policy.

More on Tech Stocks

Businessman holding AI cloud
Tech Stocks

3 Artificial Intelligence (AI) Stocks to Buy With $500 and Hold Forever

Canadian AI stocks like Open Text Corp (TSX:OTEX) are changing the game.

Read more »

Online shopping
Tech Stocks

Should You Buy Shopify While it’s Below $100?

Here's why Shopify (TSX:SHOP) remains a top long-term growth stock investors should consider buying below the key $100 level.

Read more »

A worker uses a double monitor computer screen in an office.
Tech Stocks

Should Investors Buy Lightspeed Stock Ahead of Earnings?

Lightspeed (TSX:LSPD) stock has served a period of drama for investors in the last few months, so what can investors…

Read more »

IMAGE OF A NOTEBOOK WITH TFSA WRITTEN ON IT
Tech Stocks

TFSA Investors: 1 Top Tech Stock to Buy With $500

TFSA investors can consider owning quality tech stocks such as Datadog to benefit from outsized gains in 2024 and beyond.

Read more »

Dots over the earth connecting the world
Tech Stocks

Hot Takeaway: Concentration in 1 Stock Can Be Just Fine

Concentration in one stock can be alright under the right circumstances, and far better than buying a bunch of poor-performing…

Read more »

A worker uses a double monitor computer screen in an office.
Tech Stocks

Forget TD Stock: 2 Tech Stocks to Buy Instead

As bank stocks continue disappointing investors in 2024, you can consider adding these two top Canadian tech stocks to your…

Read more »

financial freedom sign
Tech Stocks

1 TSX Tech Stock That Has Created Millionaires and Will Continue to Make More

Constellation Software is a TSX stock tech that has delivered game-changing returns to shareholders since its IPO in 2006.

Read more »

Money growing in soil , Business success concept.
Tech Stocks

Payfare Can Potentially Provide Explosive Growth

Payfare is a global financial technology company that powers digital banking, instant payment, and loyalty reward solutions for the gig…

Read more »