Why Investors Should Check This Before Buying Any Shares

Focusing on these items could lead to less risk and higher returns in the long run.

Perhaps the biggest catalyst for any share price is profit growth. History shows that companies which are able to deliver consistently high growth in profitability tend to be rewarded by investors with higher valuations. As such, many investors focus on forecasting profitability in order to assess the potential upside on offer in the long run.

However, the problem is that ‘profit’ comes in different shapes and sizes. Therefore, it can be worth spending time working out exactly how profitable a business is today, before contemplating how profitable it might be in future.

Differing figures

According to Warren Buffett’s investment partner, Charlie Munger, EBITDA (earnings before interest, tax, depreciation and amortisation) is not a useful measure of a company’s profitability. One reason for this could be that items such as interest, taxes, depreciation and amortisation must be deducted from a company’s income before arriving at net profit in every year of its operation. In other words, they are continuing costs and so perhaps should be deducted from revenue before arriving at a figure which truly represents the difference between a company’s income and expenditure within a given year.

Of course, EBITDA is just one example of a number of different profit measures. For example, there is gross profit, operating profit, EBITA, profit before tax and many others. Investors should therefore ensure that when they are comparing two or more different companies they focus on comparing like-for-like measures of profitability.

Further changes

Of course, even if companies use the same measure of profitability, there can still be some differences in terms of what is included and what is not. Some companies will offer earnings which include the effect of currency adjustments (reported earnings), while others will exclude the effect of foreign exchange rate fluctuations.

Similarly, some companies will offer underlying earnings figures which deduct items that are not expected to occur on an ongoing basis. Such costs could include restructuring charges, for example. While they provide a guide as to the underlying performance of a business, which costs to include or exclude can sometimes be subjective.

Meanwhile, when earnings are produced on a per share basis, there will often be ‘basic’ and ‘diluted’ earnings. Some companies report one, others focus on the other measure. Although there is often little difference between the two, it is prudent to check this when making an investment-related decision.

Looking ahead

It seems likely that the wide range of profitability measures available is not going to decrease in the near term. Therefore, it may be prudent for investors to check they are using their preferred measure before buying one company over another, and that the methodology among different companies is comparable.

More on Investing

Blocks conceptualizing the Registered Retirement Savings Plan
Dividend Stocks

Missed the RRSP Deadline? Here’s 1 Move to Make Now

Find out how to maximize your RRSP contributions and understand the rules around unused contributions for effective retirement savings.

Read more »

investor schemes to buy stocks before market notices them
Dividend Stocks

The Railway and Telecom Stocks the Market’s Writing Off Too Soon

CN Rail and TELUS are down 24% and 49% from their highs. Here's why both TSX stocks may be far…

Read more »

container trucks and cargo planes are part of global logistics system
Investing

1 Undervalued TSX Stock Down 29% to Buy and Hold

Renewed deals with major customers, e-commerce tailwinds, and a potential ACMI recovery could drive a rebound in this undervalued stock.

Read more »

Oil industry worker works in oilfield
Energy Stocks

If You’d Invested $100 in Suncor Energy 5 Years Ago, Here’s How Much You’d Have Today

Find out how being invested can lead to wealth building, even with a small amount, like $100.

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Monday, March 23

A third straight selloff dragged the TSX deeper into correction territory, with today’s tone expected to be shaped by soaring…

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

Passive Income: How Much Do You Need to Invest to Make $500 Per Month?

These dividend stocks with strong fundamentals are likely to maintain consistent monthly distributions over the long term.

Read more »

Man meditating in lotus position outdoor on patio
Stocks for Beginners

Here’s What a Typical Canadian Has Saved in Their TFSA by 45

If you want to build wealth for your TFSA, think about disciplined savings and thoughtful investing.

Read more »

diversification is an important part of building a stable portfolio
Stock Market

The 3 Stocks I’d Buy and Hold in 2026

Are you wondering how to navigate a volatile stock market in 2026? These three stocks provide an attractive mix of…

Read more »