Consumer Trends For Young Media Consumers Should Make These Companies Take Notice

Consumer demographic trends should make Thomson Reuters Corp (TSX:TRI)(NYSE:TRI) and Corus Entertainment Inc. (TSX:CJR.B) consider the future of media.

| More on:

A Pew Research Center study released in October 2016 revealed surprising facts when it pertained to preference for consuming news across demographic lines. Pew asked U.S. consumers aged 18 to 29 whether they prefer to listen, watch or read the news. The results showed that 42% of the bracket preferred “read,” 38% chose “watch,” and 19% would rather “listen” to get their news.

This was compared to 40% who preferred to read the news in the 30-49 demographic, 29% among those 50-64, and 27% in the 65+ age group. The study also showed of the consumers in the 18-29 demographic, 81% preferred to read their news online, and 37% of those who had a preference for watching also did so online. Even among listeners to news 30% preferred to do so online, much of which could be attributed to the rise of podcasts – digital audio files that users can download and listen to.

Thomson Reuters posts positive results on August 1

Thomson Reuters Corp (TSX:TRI)(NYSE:TRI) is a multinational mass media and information firm headquartered in Manhattan, New York City. The company posted earnings that beat expectations on Tuesday, August 1, and increased its profit target for 2017. For the second quarter Thomson Reuters reported a profit of $206 million – $0.27 per share, this was down from $350 million and $0.45 per share for Q2 2016. The decline was due to accounting revisions due to foreign exchange rates and a loss of earnings from the intellectual property and science business it sold in October.

Q2 revenue was reported at $2.8 billion which was relatively unchanged but represented a 2% growth factoring in foreign exchanges. Thomson Reuters has an Alexa rating, the algorithm to which traffic is calculated, of 500 globally and 262 in the United States.

Corus Entertainment Inc. boasts a big dividend yield

The share price of Corus Entertainment Inc. (TSX:CJR.B) has risen 10% in 2017 and saw a big spike in June after a terrific earnings report. Corus Entertainment is a Canadian media and broadcasting company. It owns Global Television Network and holds a large footprint in the children’s television market, owning YTV, Treehouse TV, Teletoon, and other localized channels like the Cartoon Network, Disney XD, Nickelodeon, and others.

Corus Entertainment reported profit of $66.7 million in its third quarter, boosted by the acquisition of said Global TV Network. It reported $461.6 million in revenue, up from $360 million in the same period last year. This was also aided by the purchase of Shaw Media in a $2.65 billion dollar deal in April of 2016.

Corus has fueled earnings with recent acquisitions, but a business model primarily concentrated on television, especially for a very young demographic, bring with it a great deal of long-term risk. For investors seeking income, Corus does offer a terrific 8.18% dividend yield.

Right now I prefer the heavily diversified media model of Thomson Reuters. The stock boasts a dividend of $0.43 per share with a 2.89% yield to boot.

Fool contributor Ambrose O'Callaghan has no position in any stocks mentioned.

More on Investing

Oil industry worker works in oilfield
Energy Stocks

2 Canadian Energy Stocks That Still Look Cheap Today

Even with energy volatility, Peyto and Whitecap still look like “cheap but cash-generating” TSX producers with dividends that aren’t just…

Read more »

dividends grow over time
Dividend Stocks

3 TSX Stocks I’d Snap Up on Any Dip Right Now

These three TSX names look like buy-the-dip candidates because they combine real earnings power with long-term growth drivers.

Read more »

Canadian investor contemplating U.S. stocks with multiple doors to choose from.
Dividend Stocks

3 Canadian REITs Worth Holding in an Income Portfolio Through Any Market Condition

These Canadian REITs offer a mix of safety, growth and reliable income, giving investors the confidence to hold them in…

Read more »

trading chart of brent crude oil prices
Energy Stocks

If Oil Hits $100, These 3 Canadian Stocks Could Surge

If oil really spikes to $100, these three Canadian energy names offer different kinds of torque: a major project ramp,…

Read more »

data center server racks glow with light
Energy Stocks

1 Canadian Company Set to Make a Fortune from the $650 Billion Data Centre Buildout

Cameco is positioned to benefit from the massive $650B data centre buildout as soaring AI power demand accelerates global nuclear…

Read more »

Person uses a tablet in a blurred warehouse as background
Dividend Stocks

This TFSA Stock Yields 7.9% and Sends Cash on a Remarkably Consistent Schedule

Like clockwork, Nexus Industrial REIT pays out income distributions on the 15th of every month – and its 7.9% yield…

Read more »

worry concern
Dividend Stocks

2 Canadian Stocks to Buy When Everyone’s Nervous

Nervous markets reward real businesses, and these two TSX names offer either stability you can sleep on or a trend…

Read more »

A close up color image of a small green plant sprouting out of a pile of Canadian dollar coins "loonies."
Stocks for Beginners

3 Canadian Stocks That Could Do Well if the Loonie Slides

A falling loonie can quietly boost Canadian stocks that earn lots of U.S. dollars or sell globally.

Read more »