How High Can Indigo Books & Music Inc. Fly?

Indigo Books & Music Inc. (TSX:IDG) has recovered nicely from its five-year low of $7.39. The question is, how much higher can IDG stock fly?

| More on:
The Motley Fool

In May 2016, I wrote a piece entitled, “Gerry Schwartz or Heather Reisman: Whose Stock Should You Buy Now?”

For those who don’t know who they are, they are a husband and wife team that captain two great Canadian companies. Schwartz runs Onex Corporation (TSX:ONEX), one of Canada’s most successful private equity firms with $32 billion in assets under management; Reisman helms Indigo Books & Music Inc. (TSX:IDG), Canada’s biggest book and gift seller.

Together, they are what gossip columnists would call a “power couple.”

Anyway, it wasn’t an easy choice, but I came to the conclusion that Onex was the better buy primarily because, Inc. would continue to cause trouble for Indigo, hampering its ability to make money.

To Reisman’s credit, which I’ve heartily acknowledged in articles since, she’s turned the company into a retail powerhouse, and that’s pushed its stock higher than $20 — a level it hasn’t seen since 1999.

How high can it fly?

Indigo’s share price hit an all-time high of $35.50 in May 1999. To get there, it’s got to keep delivering same-store sales growth, while continuing to grow profit margins.

I believe it can do both of these things; the question becomes not so much if it hits $35.50, but when.

Interesting note: Over the past five years, Indigo and Onex stocks have achieved almost identical annual total returns — 15.4% for ONEX vs. 15.2% for IDG, suggesting IDG has momentum on its side.

As far as business is concerned, Indigo is pushing ahead with a 29,000-square-foot, two-storey location in Vancouver along Robson Street that will bring back the excitement of a downtown superstore — something that’s been missing since the three-level store at Robson and Howe closed three years ago. It’s expected to open in the fall.

“When we made the decision to leave our well-loved Robson street Chapters store, we promised our customers that as soon as we could, we would be back,” Reisman stated in January. “We are so very excited to reconnect with this community who are among the best and most passionate readers in the country.”

It’s a smart move. I lived in Vancouver when the old store first opened, and it was crazy busy.

In Indigo’s Q3 results, it makes reference to becoming a “cultural department store” for book lovers. Although department stores have a bad name at the moment, it’s an excellent way to describe what Indigo has become as a result of its transformation over the past five years.

It’s not hanging on to the past; it’s bringing a new concept to market that provides Canadians with a curated group of products that are unique to Indigo.

I expect the Vancouver store will be the template for Indigo’s next five years of growth.

The numbers are rock solid

Indigo’s latest holiday shopping season was the strongest on record. Total revenue in the third quarter increased by 8.2% to $433.3 million with a 10.6% increase in adjusted EBITDA to $62.5 million thanks to healthy gains from every category in general merchandise; its toy business was exceptionally strong.

Online revenue, which has been a big part of the company’s turnaround, saw a third-quarter revenue increase of 26.4% to $76.5 million. It now accounts for 17.7% of overall revenue. I see 20% just around the corner.

Lastly, and most importantly, same-store sales increased 7.9% in Q3 2017, which includes online sales. Its superstore same-store sales were up an impressive 4.9%.

Who says brick-and-mortar retail is dead? Indigo sure doesn’t.

Very few Canadian retailers impress me. Indigo is one of them. I believe $35.50 is reachable by the end of 2019.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Will Ashworth has no position in any stocks mentioned. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. David Gardner owns shares of Amazon. The Motley Fool owns shares of Amazon.

More on Investing

Target. Stand out from the crowd
Dividend Stocks

RRSP Pension: 2 Dividend Stocks to Buy on the Latest Dip

These high-yield TSX stocks look cheap right now for RRSP investors.

Read more »

bulb idea thinking

The Smartest TSX ETF to Buy With $1,000 Right Now

Forget the TSX 60 or the TSX Composite. I prefer the TSX Dividend Aristocrats.

Read more »

Canada Day fireworks over two Adirondack chairs on the wooden dock in Ontario, Canada

CPP Benefits Not Enough? This Top Dividend Stock Can Help Fund Your Retirement

Canadian retirees can look to supplement their CPP payout with quality dividend stocks such as Headwater Exploration.

Read more »

grow dividends
Stocks for Beginners

Why Cargojet Stock Is Surging Past 52-Week Highs

Cargojet (TSX:CJT) stock surged by 17% after a new deal was announced, with upgrades coming in as well for the…

Read more »

protect, safe, trust

It’s Time to Defend Your Wealth: 3 Top Stocks to Help Keep What’s Yours

For those looking to defend your wealth against what appear to be robust oncoming macro headwinds should consider these stocks.

Read more »

Retirees sip their morning coffee outside.
Dividend Stocks

Safe and Sound Stocks for Canadians: My Top 5 Choices

Five safe stocks to buy on a market pullback.

Read more »

Financial technology concept.

Couche-Tard Stock: Today Is a Huge Buying Opportunity

Alimentation Couche-Tard (TSX:ATD) stock looks like a steal after its latest unwarranted plunge into a correction again.

Read more »

A stock price graph showing growth over time
Metals and Mining Stocks

Why Cameco Stock Soared 23% This Year

Cameco stock continues to ride high on strong supply/demand fundamentals and growing momentum in the nuclear industry.

Read more »