What’s the Secret Sauce to Beat the Market?

How can you beat the market with Shopify Inc. (TSX:SHOP)(NYSE:SHOP) and Enbridge Inc. (TSX:ENB)(NYSE:ENB)?

| More on:

Although I’ve written about a simple tip anyone can apply to beat the market, it’s actually simple in theory, but probably not so easy to apply in reality. What’s the secret sauce that can help you beat the market? It can contain these ingredients: you, dividends, and buying stocks on sale.

You

The core idea discussed in the linked article above is to hold on to your winners, such as Shopify Inc. (TSX:SHOP)(NYSE:SHOP). The company must be doing something right; otherwise, the tech stock wouldn’t be beating the market with +60% gains in the last 12 months, despite experiencing a recent dip of ~24%.

It’s not easy holding on to Shopify stock, though, because of its outrageously high valuation and its occasional large dips or upward movements. However, if you really believe in the long-term prospects of the company, it might make sense to hold on to the stock for aggressive growth and add to the stock on large dips as a part of your diversified portfolio.

Individual investors must have the fortitude, confidence, and patience to hold on to the stocks they believe in. A part of that comes from thorough research about the company.

question mark

Dividends

Dividend stocks will help investors hold on to their shares. Studies have shown that in the long run, dividends deliver about a third of the total returns. So, holding dividend stocks can certainly boost your returns and help you beat the market.

It’s even better if stocks have a track record of growing their dividends. Enbridge Inc. (TSX:ENB)(NYSE:ENB) has increased its dividend for 22 consecutive years. Although the stock is down big time from its recent high for a number of reasons, the company has continued to grow its dividend. The dividend aristocrat now offers a whopping yield of ~6.6%, which is a rare sight for Enbridge stock. The dividend will help investors to hold on and allow them to have a good chance of beating the market in the long run.

Valuation

Investors should aim to buy companies when they’re on sale. I believe Enbridge is on sale right now and that today’s buyers could see double-digit gains three to five years down the road under a normal market.

Enbridge stock is trading at a price-to-cash-flow ratio of ~8.6 at $40.60 per share, whereas it normally trades at a multiple of ~10.6, which implies the stock is undervalued by ~30% and has ~47% upside potential.

Investor takeaway

To beat the market, research thoroughly potential investment candidates and aim to buy the short list of stocks when they’re on sale.

Fool contributor Kay Ng owns shares of Enbridge and Shopify. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of Enbridge, Shopify, and Shopify Inc. Enbridge and Shopify are recommendations of Stock Advisor Canada.

More on Dividend Stocks

shopper pushes cart through grocery store
Dividend Stocks

Staples-First Strategy: Steady Your Portfolio in 2026 With 2 Consumer-Defensive Stocks

Two consumer-defensive stocks are reliable safety nets if the TSX is unable to sustain its strong momentum in 2026.

Read more »

ETF is short for exchange traded fund, a popular investment choice for Canadians
Dividend Stocks

A Magnificent ETF I’d Buy for Relative Safety

Here's why I'd buy BMO Low Volatility Canadian Equity ETF (TSX:ZLB).

Read more »

TFSA (Tax free savings account) acronym on wooden cubes on the background of stacks of coins
Dividend Stocks

Protect Your Tax-Free Earnings: 2 TFSA Stocks to Buy Beyond the Boom

Two dividend-growth stocks are TFSA-worthy because they can help grow and safeguard tax-free earnings.

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

The 1 Single Stock That I’d Hold Forever in a TFSA

A buy-and-hold TFSA winner needs durable demand and dependable cash flow, and AtkinsRéalis may fit that “steady compounder” mould.

Read more »

dividend growth for passive income
Dividend Stocks

These 2 Stocks Are the Top Opportunities on the TSX Today

With the market having gone pretty much up over the past few years, it's critical for investors to be cautious…

Read more »

dividend growth for passive income
Dividend Stocks

Forget GICs! These Dividend Stocks Are a Far Better Buy

CT REIT (TSX:CRT.UN) and another dividend that might be worth considering if you're fed up with low rates on GICs.

Read more »

A close up color image of a small green plant sprouting out of a pile of Canadian dollar coins "loonies."
Dividend Stocks

Don’t Bet Against Canada’s Top Dividend Icons Going Into the New Year

Brookfield Renewable Partners (TSX:BEP.UN) and another renewable dividend icon that might be worth picking up.

Read more »

voice-recognition-talking-to-a-smartphone
Dividend Stocks

Sure, Telus Paused Its Payout: It’s My Newest Top Stock Pick

Telus (TSX:T) stock might be closer to a bottom than the top. Here are reasons why it's worth checking out…

Read more »