This Discounted Stock Is the Perfect Way to Play on Millennials’ Love of Protein

Cara Operations Ltd. (TSX:CARA) shares are a wonderful value at these levels for those wanting to play the rise of the millennials

| More on:

Cara Operations Ltd. (TSX:CARA) is a dine-in restaurant operator that just doesn’t get the respect that it deserves. The company has some delicious brands in its portfolio, including Swiss Chalet, Milestones, St-Hubert, East Side Mario’s and The Keg, to name a few.

Shares have a cyclical discount

Unlike its fast-food counterparts, Cara is more cyclical and is a play on the overall health of the Canadian economy. Come the next recession, when consumer spending falls off a cliff, dine-in players like Cara stand to be hit with a larger magnitude decline since eating out at a restaurant is typically one of the first monthly expenses to receive the cut.

Unlike grabbing a burger from your local fast food joint, with many of Cara’s restaurants, you’ll need to sit down, be pressured into ordering an appetizer or other high-margin offerings like alcohol to go with your main course. Oh, and let’s not forget about dessert! One can’t leave a restaurant without filling up their dessert stomach, after all!

When all is said and done, you’ll probably be looking at a hefty bill after gratuities are added, especially if you’re dining at Cara’s newly acquired ‘The Keg,” where you’ll surely pay up for the ambience.

It’s a wonderful experience, however, and millennials are willing to loosen their purse strings since they value experiences over materialistic goods, but when it times are tough, fine dining is typically out of the question.

A great way to play the rise of the millennials

Canadians are heavily indebted and may want to consider limiting their fine dining habits; however, I find this is unlikely, especially since millennials, on average, eat out more than their baby boomer counterparts and moving forward, their spending habits are slated to have a greater influence on consumer spending trends.

Given that millennials also tend to value healthier options and have a huge affinity for protein according to Mad Money host Jim Cramer, I believe fine dining plays like The Keg are slated to enjoy a nice tailwind over the next few years as the millennial generation approaches peak spending levels.

Millennials love eating out almost as much as they love protein. Whether they get their protein fix through steak from The Keg or chicken from Swiss Chalet or St-Hubert, Cara is a wonderful play on the rise of millennials.

Bottom line

In a previous piece, I noted that investors are quite wary when it comes to highly cyclical plays. In the case of Cara, shares are quite cheap versus that of the industry average. Shares trade at a 16.5 forward P/E, a 2.6 P/B, a 2.2 P/S, and a 9.3 P/CF multiple, all of which are lower than the restaurant industry average multiples of 18.1, 4.0, 2.9, and 15.8, respectively.

At these levels, Cara looks like a solid medium-term investment. Just make sure you understand the risks and the elevated magnitude of potential downside come the next economic downturn.

Stay hungry. Stay Foolish.

Fool contributor Joey Frenette has no position in any of the stocks mentioned.

More on Investing

Oil industry worker works in oilfield
Energy Stocks

Energy Sector Strength: A Canadian Producer That Can Thrive in Any Market

Whitecap is built to survive oil-price swings by keeping costs low and focusing on durable free cash flow.

Read more »

a person watches stock market trades
Dividend Stocks

BCE Stock: A Lukewarm Outlook for 2026

BCE looks like a classic “safe” telecom, but 2026 depends on free cash flow, debt reduction, and pricing power.

Read more »

Yellow caution tape attached to traffic cone
Cannabis Stocks

2 Risky Stocks That Could Send Your $100,000 Investment to $0

Cannabis stocks look risky because price wars, dilution, and regulation can turn one weak quarter into a long drawdown.

Read more »

Piggy bank on a flying rocket
Dividend Stocks

TFSA: Invest $20,000 in These 4 Stocks and Get $1,000 Passive Income

Are you wondering how to earn $1,000 of tax-free passive income? Use this strategy to turn $20,000 into a growing…

Read more »

A worker drinks out of a mug in an office.
Dividend Stocks

3 Strong Dividend Stocks to Brace for Trump Tariff Turbulence

Renewed trade risks are shaking investors’ confidence, but these TSX dividend stocks could help investors stay grounded as tariff turbulence…

Read more »

oil pump jack under night sky
Investing

Dividend Investors: Top Canadian Energy Stocks for February

Backed by strong underlying businesses, robust cash flows, and attractive growth prospects, these two energy stocks are compelling buys for…

Read more »

rising arrow with flames
Metals and Mining Stocks

A Smelting-Hot Mining Stock With Room to Boom in 2026

Barrick Mining (TSX:ABX) shares are starting to get hot, but investors shouldn't bail just yet.

Read more »

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Tech Stocks

Step Aside, Nvidia: This AI Stock is the Real Deal for Canadians in the Know

Nvidia is the AI superstar, but supply-chain winners like Celestica can benefit as data-centre spending scales behind the scenes.

Read more »