This Discounted Stock Is the Perfect Way to Play on Millennials’ Love of Protein

Cara Operations Ltd. (TSX:CARA) shares are a wonderful value at these levels for those wanting to play the rise of the millennials

| More on:

Cara Operations Ltd. (TSX:CARA) is a dine-in restaurant operator that just doesn’t get the respect that it deserves. The company has some delicious brands in its portfolio, including Swiss Chalet, Milestones, St-Hubert, East Side Mario’s and The Keg, to name a few.

Shares have a cyclical discount

Unlike its fast-food counterparts, Cara is more cyclical and is a play on the overall health of the Canadian economy. Come the next recession, when consumer spending falls off a cliff, dine-in players like Cara stand to be hit with a larger magnitude decline since eating out at a restaurant is typically one of the first monthly expenses to receive the cut.

Unlike grabbing a burger from your local fast food joint, with many of Cara’s restaurants, you’ll need to sit down, be pressured into ordering an appetizer or other high-margin offerings like alcohol to go with your main course. Oh, and let’s not forget about dessert! One can’t leave a restaurant without filling up their dessert stomach, after all!

When all is said and done, you’ll probably be looking at a hefty bill after gratuities are added, especially if you’re dining at Cara’s newly acquired ‘The Keg,” where you’ll surely pay up for the ambience.

It’s a wonderful experience, however, and millennials are willing to loosen their purse strings since they value experiences over materialistic goods, but when it times are tough, fine dining is typically out of the question.

A great way to play the rise of the millennials

Canadians are heavily indebted and may want to consider limiting their fine dining habits; however, I find this is unlikely, especially since millennials, on average, eat out more than their baby boomer counterparts and moving forward, their spending habits are slated to have a greater influence on consumer spending trends.

Given that millennials also tend to value healthier options and have a huge affinity for protein according to Mad Money host Jim Cramer, I believe fine dining plays like The Keg are slated to enjoy a nice tailwind over the next few years as the millennial generation approaches peak spending levels.

Millennials love eating out almost as much as they love protein. Whether they get their protein fix through steak from The Keg or chicken from Swiss Chalet or St-Hubert, Cara is a wonderful play on the rise of millennials.

Bottom line

In a previous piece, I noted that investors are quite wary when it comes to highly cyclical plays. In the case of Cara, shares are quite cheap versus that of the industry average. Shares trade at a 16.5 forward P/E, a 2.6 P/B, a 2.2 P/S, and a 9.3 P/CF multiple, all of which are lower than the restaurant industry average multiples of 18.1, 4.0, 2.9, and 15.8, respectively.

At these levels, Cara looks like a solid medium-term investment. Just make sure you understand the risks and the elevated magnitude of potential downside come the next economic downturn.

Stay hungry. Stay Foolish.

Fool contributor Joey Frenette has no position in any of the stocks mentioned.

More on Investing

A worker wears a hard hat outside a mining operation.
Stocks for Beginners

Mining Momentum: 2 TSX Stocks That Could Surprise Investors This January

Mining stocks could kick off 2026 with another surprise run as rate-cut hopes meet tight commodity supply.

Read more »

ETF is short for exchange traded fund, a popular investment choice for Canadians
Investing

A 10.4% High-Yield Income ETF That You Can Take to the Bank

Global X Equal Weight Canadian Bank Covered Call ETF (TSX:BKCC) stands out as an excellent sector covered-call ETF for 2026.

Read more »

canadian energy oil
Energy Stocks

Energy Loves a New Year: 2 TSX Dividend Stocks That Could Shine in January 2026

Cenovus and Whitecap can make January feel like “payday season,” but they only stay comforting if oil-driven cash flow keeps…

Read more »

man looks surprised at investment growth
Dividend Stocks

The Market’s Overlooking 2 Incredible Dividend Bargain Stocks

Sun Life Financial (TSX:SLF) stock and another dividend bargain are cheap.

Read more »

Confused person shrugging
Dividend Stocks

1 Simple TFSA Move Canadians Forget Every January (and it Costs Them)

Starting your TFSA early in January can add months of compounding and dividends you can’t get back.

Read more »

dividend stocks bring in passive income so investors can sit back and relax
Investing

Will Shopify’s Uptrend Continue in 2026?

Given its strong fundamentals and growth potential, I expect Shopify’s uptrend to continue this year.

Read more »

investor looks at volatility chart
Tech Stocks

1 Magnificent Canadian Tech Stock Down 38% to Buy and Hold for Decades

Constellation Software is a TSX tech stock that offers significant upside potential to shareholders over the next 12 months.

Read more »

iceberg hides hidden danger below surface
Stocks for Beginners

Why January Loves Risk: 2 Small-Cap TSX Stocks to Watch in Early 2026

FRU and LIF can make a TFSA feel like “cash season” in early 2026, but their dividends are cycle-driven, and…

Read more »