How High Can Canopy Growth Stock Go?

With legalization less than a few months away, Canopy Growth Corp. (TSX:WEED) stock has begun to take off again. How high can the company’s shares go this time?

| More on:

It would appear as though Canopy Growth Corp. (TSX:WEED) stock has begun to take off again, which should have Foolish investors asking themselves, “Exactly how high can it go this time?”

Following a “cooling off” period that extended through the first four months of 2018, Canopy Growth stock has once again continued its ascent, up at one point just shy of 44% over the first three weeks or so of May, giving back some those gains since then, but it’s still up a very respectable 32% since April 30.

Despite what have, undeniably, been some pretty aggressive moves on the part of one of Canopy’s competitors, Aurora Cannabis Inc. (TSX:ACB) in recent months, Canopy still finds itself holding the title of Canada’s largest marijuana company at a market capitalization of $7.33 billion as of Monday’s trading.

But with annual revenues of only $21.7 million in 2017, has the company’s valuation gotten ahead of itself or is the +$7 billion price tag the beginning of things to come?

Most reports that have surfaced to date have the size of the recreational marijuana market pegged at somewhere between $5 billion and $10 billion by the time the dust has settled.

To put that number into perspective, at present, Canadian sales of beer were about the middle of that mark, approximately $7 billion, last year.

It’s easy then to imagine how a new multi-billion-dollar market for a recreational drug that some expect could eat into existing sales for alcohol would naturally garner the attention of established alcohol brewers.

This is at least partially why last year one the world’s largest alcohol brewers, Constellation Brands, Inc. (NYSE:STZ), announced that it planned to spend $245 million in exchange for a 9.9% stake in Canopy Growth.

When that deal was announced back in October of last year, Constellation’s CEO Rob Sands said, “Our company’s success is the result of our focus on identifying early-stage consumer trends, and this is another step in that direction.”

It seems that Loblaw Companies Ltd. (TSX:L), the parent company of Shoppers Drug Mart, also holds that same view, as the company has, in recent months, announced deals that indicate it wants to get involved in the retail distribution of the drug.

And now with legalization expected to be less than a few months away, established medical marijuana companies find themselves jockeying for position to secure market share when the drug becomes legal.

That includes recent moves by Aurora Cannabis to acquire not one but two licensed marijuana producers.

Bottom line

A frenzy of merger and acquisition (M&A) leading up to legalization would certainly be welcome news for those currently holding marijuana stocks.

But at this point, it would only be logical that Canopy Growth, in that scenario, would be a buyer rather than a seller, meaning that those looking to speculate on forthcoming M&A deals may be better off looking for smaller, lesser-known names.

But that doesn’t mean that Canopy stock can’t still go higher.

Companies in rapidly changing industries like technology will regularly trade for upwards of five times their annual sales.

If Canopy can be aggressive in maintaining its share of the market and be successful in fending off competitors like Aurora Cannabis and even the likes of newer entrants that also want to own a piece of the “marijuana pie,” it would not be completely unreasonable to see Canopy stock trading at as much as $50 per share before all is said and done.

Stay Foolish.

Fool contributor Jason Phillips has no position in any of the stocks mentioned.

More on Investing

Canadian investor contemplating U.S. stocks with multiple doors to choose from.
Dividend Stocks

2 Canadian Dividend Giants I’d Buy With Rates on Hold

These Canadian stocks have a consistent record of paying and growing dividends and are offering high yields of over 5%.

Read more »

man looks surprised at investment growth
Dividend Stocks

Use a TFSA to Earn $1,000 a Month With No Tax

Generate tax-free income by investing in these monthly dividend-paying TSX stocks in a Tax-Free Savings Account (TFSA).

Read more »

monthly calendar with clock
Dividend Stocks

Retirement Planning: How to Generate $2,000 in Monthly Income

Generate extra monthly income by adding shares of this TSX-traded income fund to your self-directed investment portfolio.

Read more »

doctor uses telehealth
Dividend Stocks

How to Turn Your TFSA Into a $300 Monthly Tax-Free Income Stream

Maximize your TFSA contributions to build up a reliable monthly income generating portfolio, with stocks like NWH.UN.

Read more »

Close-up of people hands taking slices of pepperoni pizza from wooden board.
Dividend Stocks

2 High-Yield Dividend Stocks You Can Buy and Hold for a Decade

Here are two reliable high-yield Canadian stocks to buy now that are made for long-term dividend investors.

Read more »

Partially complete jigsaw puzzle with scattered missing pieces
Stocks for Beginners

TFSA Investors: My Game Plan for 2026

Stay ahead in 2026 with insights on geopolitical events and their effects on investing strategies. Adapt and thrive in this…

Read more »

A close up color image of a small green plant sprouting out of a pile of Canadian dollar coins "loonies."
Dividend Stocks

2 Canadian Dividend Stars That Still Offer a Good Price

These Canadian dividend stars still trade at attractive prices and have the potential to consistently increase dividends.

Read more »

Board Game, Chess, Chess Board, Chess Piece, Hand
Dividend Stocks

My 3-Stock TFSA Game Plan for 2026

Build a simple, high‑conviction TFSA portfolio for 2026 with three Canadian stocks offering stability, income, and long‑term compounding potential.

Read more »