Why Gold Has More Investment Appeal Than Bitcoin

Bitcoin seems to be losing its appeal at the same time as gold may offer a bright future.

While stock markets across the globe have risen sharply in recent months, the price of Bitcoin has come under further pressure. The cryptocurrency has fallen by over 20% in the last four months, while the FTSE 100 has gained 10% and the S&P 500 is up by around 5% during the same time period.

Meanwhile, gold has dropped by 6% in the last four months. However, this is at least partly due to improving investor sentiment, with defensive assets becoming less appealing to increasingly risk-on investors. As a result, the decline in Bitcoin is arguably even more worrying, since more confident investors should equate to higher demand for volatile virtual currencies.

Investment potential

Of course, Bitcoin’s journey has been filled with periods of intense disappointment. For example, in 2013 it came close to closing at $1,000 for the first time. At that point, it was becoming increasingly popular among investors, as it was outperforming a wide range of indices. However, it proceeded to lose around 80% of its value over the next three years before experiencing a surge which took its price to almost $20,000 in 2017. As a result, some investors may argue that the cryptocurrency will recover from its current downturn in the long run.

However, the reality is that Bitcoin faces a number of risks which could hold back its future performance. For example, its real-world use is somewhat limited due to a lack of infrastructure, while the limit on its eventual size means that the chances of it replacing traditional currencies is slim. And with regulators across the world releasing generally unfavourable statements regarding its outlook, it is difficult to make an investment case for it at the present time.

Defensive appeal

One area where Bitcoin has been touted as a worthwhile holding is its defensive potential. Some investors have argued that it could offer lower positive correlation with the wider global economy, as well as with indices such as the FTSE 100 and S&P 500. However, in this respect, gold could be a much more appealing asset to hold. It has a history of becoming in-demand during periods of volatility and economic disruption, and this situation is unlikely to change in the coming years.

Furthermore, gold often becomes more attractive during periods of higher inflation. With spending in the US expected to rise and the world economy experiencing a period of strong growth, an inflationary period could be ahead. As such, and while the gold price has fallen in recent months, its long-term potential seems to be high.

Bitcoin, though, has underperformed the FTSE 100 and S&P 500 during recent rises, while its defensive appeal seems to be limited. Investors nursing losses during a bear market are unlikely to take further risks with Bitcoin, for example. As such, its investment appeal seems to be limited, with gold providing a more enticing risk/reward ratio in a variety of stock market conditions.

More on Investing

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

3 of the Top Stocks TFSA Investors Can Buy Now

These three Canadian stocks are some of the top picks for investors to buy in their TFSAs heading into 2026.

Read more »

Piggy bank on a flying rocket
Dividend Stocks

The Smartest Dividend Stocks to Buy with $1,000 Right Now

Add these two TSX dividend stocks to your self-directed investment portfolio to unlock long-term wealth growth.

Read more »

some REITs give investors exposure to commercial real estate
Investing

Promising Canadian Small-Cap Stocks for the New Year

Two Canadian small-caps with strong 2026 catalysts: Propel Holdings’s banking shift and Hammond Power’s electrification role offer compelling stock price…

Read more »

stock chart
Investing

Grab These TSX Stocks Before the Holiday Rally

The market correction seems to be making way for the holiday surge. You might want to buy these two stocks…

Read more »

The letters AI glowing on a circuit board processor.
Stocks for Beginners

1 Megatrend Shaping Canadian Investments for 2026

Behind the rapid expansion of AI, a surge in infrastructure spending is creating new investment opportunities in Canada.

Read more »

The TFSA is a powerful savings vehicle for Canadians who are saving for retirement.
Investing

1 Canadian Stock to Buy and Hold Forever in a TFSA

Shopify (TSX:SHOP) stock is getting way too cheap, even if its multiple suggests frothiness.

Read more »

Business success of growth metaverse finance and investment profit graph concept or development analysis progress chart on financial market achievement strategy background with increase hand diagram
Stocks for Beginners

2 Magnificent Canadian Stocks Ready to Surge Into 2026

Not every stock slows down after a big rally, and these two top Canadian stocks are proving they may still…

Read more »

Data center woman holding laptop
Tech Stocks

2 Stocks to Help Turn $100,000 into $1 Million

Two TSX high-growth stocks can help turn $100,000 into a million but the journey could be extremely volatile.

Read more »