Will This Cannabis Company Take Off or Go up in Smoke?

Hexo Corp (TSX:HEXO) has expanded into multiple areas and markets of the emerging cannabis segment, but will those ventures provide long-term growth?

| More on:

Over the course of the past few months, there has been an explosion of market activity with respect to cannabis stocks. While some of those other cannabis stocks have garnered significant interest that has propelled their stock prices well into the stratosphere for no apparent reason, other cannabis players have taken the opportunity provided through those gains to invest into multiple avenues of growth.

One stock in particular that I’m becoming more fond of lately is Hexo (TSX:HEXO), which I can attribute to the following three reasons.

Hexo is expanding on multiple fronts

When we think of the implications of legalization, the potential number of complementary products and businesses that could spawn from this new sector of the economy is mind-numbing. Anything from clothing and edibles to incense and beverages can be deemed a target vertical for cannabis producers.

Hexo is already leveraging that potential, thanks to a number of well-timed deals, such as the agreement with B.C Liquor Distribution Branch forged earlier this year to sell a line of cannabis oil sprays throughout the province.

Then there’s the partnership with Molson Coors, also announced this summer, to develop a series of non-alcoholic cannabis-infused beverages that could lead to massive growth opportunities and a whole new line of drinks.

Finally, there’s Hexo’s multi-year agreement with Quebec that calls for the company to provide 200,000 kilograms over the course of five years.

Hexo is increasing its capacity in Canada and abroad

If there’s one thing that is becoming fairly obvious, it is that Hexo needs to scale up production efforts, especially if the company is contemplating the verticals I mentioned above, which represent just a fraction of the potential opportunity.

To that end, Hexo’s flagship 250,000-square-foot facility, which broke ground just last year, has already been dethroned by a newer facility under construction that offers four times the space at one million square feet.

Turning to markets outside Canada, Hexo also recently branched out to Greece, where the development of a 350,000-square-foot facility with Greek company Qannabos will cater to medical cannabis customers in the European market, where the market is expected to balloon to well over $100 million within the next decade.

Hexo is still attractive for its potential, but a little expensive

Hexo is currently trading at just below $8.50 with a market cap of over $1.6 billion. Much like the other cannabis players on the market, Hexo is not turning a profit just yet, as the company is investing heavily into growth initiatives, so potential investors should look at the stock as one that is clearly in start-up mode rather than an established player that is expected to produce a healthy bottom line with each passing quarter.

This might make the company look expensive or even risky, but in reality, Hexo is a market disruptor that is just itching to take off. Those gains may not come next week with legalization, but they will come over the long term.

Fool contributor Demetris Afxentiou has no position in any of the stocks mentioned. The Motley Fool owns shares of Molson Coors Brewing.

More on Investing

telehealth stocks
Dividend Stocks

This TSX Stock Pays a 4.3% Dividend Every Single Month

This TSX stock pays you cash every single month – and it’s backed by a growing, essential business.

Read more »

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Stocks for Beginners

This Stellar Canadian Stock Is Up 497% This Past Year and There’s More Growth Ahead

This under-the-radar Canadian stock has surged nearly 500% in 12 months – and its growth story may just be getting…

Read more »

3 colorful arrows racing straight up on a black background.
Dividend Stocks

2 Great Warren Buffett Stocks to Buy Before They Raise Their Dividends Again

If you want to invest like Warren Buffett, these two top Canadian dividend stocks are some of the best picks…

Read more »

woman gazes forward out window to future
Metals and Mining Stocks

A Cheap, Safe Dividend Stock That Retirees Should Know About

Thor Explorations pays growing dividends, holds $137 million in cash, and is building a second mine. Here's why retirees should…

Read more »

heavy construction machines needed for infrastructure buildout
Investing

Canada’s Planned Infrastructure Boom: The Time to Invest Is Now

Brookfield Infrastructure Partners (TSX:BIP.UN) is a great vehicle in which to play the Canadian infrastructure boom.

Read more »

rising arrow with flames
Energy Stocks

A Canadian Energy Stock Ready to Bring the Heat in 2026

Even before oil prices began surging, this Canadian energy stock was a top pick for dividend investors in 2026.

Read more »

Map of Canada with city lights illuminated
Dividend Stocks

A Dirt-Cheap Canadian Dividend Growth Stock Built for the Long Haul

A dirt‑cheap Canadian dividend growth stock offering stability, steady income, and reliable annual payout increases for long‑term investors.

Read more »

golden sunset in crude oil refinery with pipeline system
Energy Stocks

Canada Is an Oil Exporter: Are You Investing Like One?

Suncor Energy (TSX:SU) might be overbought in an oversold market, but there is a case for buying.

Read more »