2 Stocks to Buy During the Correction

Canada Goose Holdings Inc (TSX:GOOS)(NYSE:GOOS) and Shopify Inc (TSX:SHOP)(NYSE:SHOP) need to be at the top of your buy list in can stock markets drop suddenly.

| More on:

If you’re not prepared for the next correction, get ready. Throughout history, sudden market-wide declines happened when investors least expected.

It’s important to structure your assets not only to weather the storm, but also to take advantage of any bargains that appear. You may only have a few months, or even a few weeks, to snap up deals of the decade.

Buying on a huge dip has its risks. In many cases, quality companies go bankrupt due to a concept called reflexivity. George Soros, one of the most successful investors over the last century, is a huge proponent of the concept.

In a nutshell, reflexivity is what happens when stocks get caught in a feedback loop. For example, if investors lose faith in a company, they may sell down the corporate debt.

This raises financing costs, hindering profits, causing investors to lose even more faith. On and on the cycle goes until the company goes belly-up.

So, corrections can give you stock deals of a lifetime, but supposed “bargains” can end up in feedback loops that ruin any chance of making a profit.

How do you capitalize without risking your portfolio in the process? If you want to make the most of the next stock market correction, these two companies should be at the top of your list.

Patience pays off

Shopify Inc (TSX:SHOP)(NYSE:SHOP) is one of the greatest companies in the world today. It’s tapping one of the largest markets on the planet (e-commerce) with a commanding market share that grows every quarter.

By creating a platform for entrepreneurs and businesses to set up a beautiful web presence in minutes, Shopify has entrenched itself into corporate and consumer behaviours. Once a Shopify store scales, it’s incredibly difficult to shift to another platform.

That allows Shopify to take a small fee from every purchase into perpetuity. It’s an asset-light business that throws off a ton of cash. Over the last three years, sales have grown by 70% annually.

What’s not to like? Due to its success, Shopify is one of the most expensive stocks on the market, trading at 25 times forward sales. For comparison, Apple Inc. trades at less than four times forward sales.

High-growth companies with lofty multiples are often crushed during a correction. Shopify would be an incredible bargain if shares fell. The rise of e-commerce should persist for decades despite any single bear market occurrence.

Tap into global growth

Canada Goose Holdings Inc (TSX:GOOS)(NYSE:GOOS) has a huge growth opportunity with 20 or more years to run. If a correction hits, it would undoubtedly be an opportune time to scoop up shares.

Over the last five years, the high-end apparel maker has increased sales by 40% annually. Net income has grown at an even faster clip. Long term, management anticipates revenues and profits to grow by “at least” 20% per year, as the company faces huge demand in under-penetrated markets like Japan, South Korea, and China.

But as with any other high-growth stock, Canada Goose shares are expensive, priced at 35 times forward earnings, which is close to a 100% premium versus the market. Even with the pricey multiple, I’ve argued that Canada Goose shares could double at current prices.

If the stock prices slides, the bet gets even easier to make. This stock is at the very top of my watch list if equities come under fire.

David Gardner owns shares of Apple. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of Apple, Shopify, and Shopify and has the following options: short January 2020 $155 calls on Apple, long January 2020 $150 calls on Apple, short January 2020 $155 calls on Apple, and long January 2020 $150 calls on Apple. Fool contributor Ryan Vanzo has no position in any stocks mentioned. Shopify is a recommendation of Stock Advisor Canada.

More on Tech Stocks

AI concept person in profile
Tech Stocks

3 of the Best Canadian Tech Stocks Out There

These three Canadian tech stocks could be among the best global options for those seeking growth at a reasonable price…

Read more »

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Tech Stocks

I’d Buy This Tech Stock on the Pullback

Celestica (TSX:CLS) stock looks tempting while it's down, given its AI tailwinds in play.

Read more »

AI concept person in profile
Tech Stocks

1 Oversold TSX Tech Stock Down 23% to Buy Now

This oversold Canadian tech name could be a rare chance to buy a global, AI-powered info platform before sentiment snaps…

Read more »

a person watches a downward arrow crash through the floor
Tech Stocks

Have a Few Duds? How to Be Smart About Investment Losses (Tax-Loss Strategies for Canadians)

Tax-loss selling can help Canadians offset capital gains in non-registered accounts, but each underperforming stock should be evaluated carefully before…

Read more »

AI concept person in profile
Tech Stocks

Tesla vs. Alphabet: Which Is the Better AI Stock for 2026?

Both stocks have delivered good returns recently. But only one looks like a good bet going into 2026.

Read more »

A child pretends to blast off into space.
Dividend Stocks

2 Canadian Stocks to Buy for Lifetime Income

Two under‑the‑radar Canadian plays pair mission‑critical growth with paycheque‑like income you can hold for decades.

Read more »

four people hold happy emoji masks
Tech Stocks

5.9% Dividend Yield! I’m Buying This TSX Stock and Holding for Decades

Down almost 75% from all-time highs, Enghouse stock offers significant upside potential and a tasty dividend yield.

Read more »

chip glows with a blue AI
Tech Stocks

How to Invest in Canadian AI Stocks for Long-Term Gains

Investing in AI stocks could be the key to capitalizing on the next transformative technological wave. They can generate long-term…

Read more »