The marijuana market has exploded before our very eyes. As evidence of this claim (if any is needed at this point), consider that a relatively small investment in one of the major cannabis companies just a few years ago, Canopy Growth Corp (TSX:WEED) (NYSE:CGC) for instance, would be worth exponentially more today.
While investors might be more inclined to gravitate toward the big names in the sector, it might be worth considering some of the smaller options. One of them, namely Auxly Cannabis Group Inc (TSXV:XLY), just got a bit more attractive.
First, it is important to note that Auxly has several things going its way. Most notably, the company has a notoriously diversified portfolio of assets.
Auxly’s operations span the entire cannabis supply chain, from the cultivation and extraction phase to the distribution and sale of various cannabis products to consumers.
The firm is projected to reach a production capacity of around 170,000 kilograms per year via its partners by 2020, putting Auxly squarely among the top companies in this department.
Auxly is also looking to benefit from some of the more lucrative segments within the industry. The legalization of derivative cannabis products is expected to happen by the end of this year, and the Toronto-based company is already set to profit from it.
Auxly is planning to unveil products, including vapes, capsules, oils and sprays, cannabis-infused chocolate, etc., into the market. According to Auxly, this market is set to generate about $6 billion in revenues, a figure that is more or less in line with other estimates.
While the competition will be fierce, the pie is more than big enough for multiple companies to have a slice.
Auxly gets a major partner
Auxly has signed agreements with quite a few companies in its industry. However, the firm’s latest deal in arguably in a different category altogether.
British multinational tobacco company Imperial Brands recently invested $123 million by way of a debenture convertible in Auxly Cannabis; Imperial Brands acquired a 19.9% ownership in Auxly as a result of the transaction.
Of course, this isn’t the first time a big-name tobacco company dipped its toes in the cannabis market. Altria made a similar (though significantly larger) investment in Cronos Group Inc (TSX:CRON)(NASDAQ:CRON).
This partnership will aid Auxly in at least three ways. First, the company has relied heavily on dilutive forms of financing to fund its growth thus far, much like many of its peers.
This transaction allows the firm to have access to some cash that will be of use in its efforts to expand its operations.
Second, Imperial Brands obviously has experience navigating in the realm of controlled substances, something it could help Auxly with. Finally, the partnership between the two firms could lead to more high-margin derivative products.
Is Auxly a buy?
There is no doubt that Auxly’s prospects suddenly became more interesting, and that is on top of what the firm already offered. Still, Auxly has yet to truly stand out among its peers, and until that happens, it is probably best to keep observing (from a distance) how things evolve.
Marijuana was legalized across Canada on October 17th, and a little-known Canadian company just unlocked what some experts think could be the key to profiting off the coming marijuana boom.
Besides making key partnerships with Facebook and Amazon, they’ve just made a game-changing deal with the Ontario government.
This is the company we think you should strongly consider having in your portfolio if you want to position yourself wisely for the coming marijuana boom.
Fool contributor Prosper Bakiny has no position in any of the stocks mentioned.