3 Ways to Handle a Market Crash Like a Pro

When the stock market crashes, it might be best to avoid heavily indebted companies and seek out value stocks.

No one has ever conquered the market cycle. When economic booms turn to unexpected busts, even the most experienced investors tend to stumble. Losing money and regretting decisions is a natural part of being an investor. Even Warren Buffett’s investment conglomerate shed billions in value during the 2008 global financial crisis. 

While professionals and the so-called “smart money” can’t predict or time market crashes, they do tend to act differently when economic red flags start to appear. Better preparation and a smarter strategy seems to be the only difference between investors who survive market crashes and those who never recover from their losses.  

With that in mind, there are three ways you can emulate the world’s most battle-hardened investors and handle the next market crash like a pro:

Shun debt

Leverage is a double-edged sword. When times are good and the market is booming, corporations tend to get seduced by easy leverage and exaggerated returns. The era of low interest rates has made this even easier. 

Now, Canadian corporations are sitting on a debt load that is 113% of the nation’s gross domestic product and over 315% of net annual income. In other words, companies have bitten off more than they can chew. 

During market crashes, banks tighten the purse strings and the economy is deprived of liquidity, which makes it harder for heavily indebted companies to pay back borrowers or to keep financing their operations. 

Subprime mortgage lender Equitable Group is a clear example of a company exposed to too much of the wrong type of debt during the late stages of the market cycle. 

Focus on essentials

So-called defensive stocks are companies that provide services that so mundane and necessary that their fortune is disassociated with the wider economic cycle. Hospitals, electricity providers and waste collection companies tend to be insulated from the market, making them ideal spots for parking cash and retaining value during a crash.

Waste Connections and Fortis are probably the best examples of defensive stocks for recession-wary investors, but there are plenty of other options as well. The key is to focus on services and products that consumers can’t cut back on even when their income diminishes. 

Shift to value over growth stocks

By definition, a value stock has limited downside. If the market price is already depressed below intrinsic value, investors don’t have much more to lose when the market crashes. 

Academic research appears to suggest that these value stocks with lower price-to-earnings or price-to-book ratios tend to outperform growth stocks (higher price-to-sales ratio) or momentum stocks during recessions. 

Shifting portfolio allocations could take a while, so it’s best to get started early if you’re anticipating a market crash.

Bottom line

There’s no way to predict or avoid a recession fully. If a market crash occurs, you can expect at least a little dent in the value of your portfolio. 

However, by shifting the strategy early, avoiding heavily indebted companies, focusing on fundamental value and picking defensive stocks, you could mitigate the damage considerably. 

Fool contributor Vishesh Raisinghani has no position in any of the stocks mentioned. 

More on Investing

the word REIT is an acronym for real estate investment trust
Dividend Stocks

TFSA Investors: How to Structure a $75,000 Portfolio for Monthly Income

Turn $75,000 in your TFSA into a tax-free monthly paycheque with a diversified mix of steady REITs and a conservative…

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

How to Use Your TFSA to Earn $575 Per Month in Tax-Free Income

Given their solid performances, high yields, and healthy growth prospects, these two Canadian stocks are ideal for your TFSA to…

Read more »

chart reflected in eyeglass lenses
Dividend Stocks

A Canadian Stock to Watch as 2026 Kicks Off

This Canadian stock is perfectly positioned to benefit from the country’s growth plan and infrastructure spending in 2026.

Read more »

Investor wonders if it's safe to buy stocks now
Dividend Stocks

The Best Canadian Dividend Stocks to Buy and Hold Forever in a TFSA

Here are undervalued TSX dividend stocks TFSA investors can buy hold in December 2025.

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Tuesday, December 16

Falling oil and metals prices may weigh on the TSX at the open today, even as investors await BoC governor…

Read more »

Printing canadian dollar bills on a print machine
Stocks for Beginners

Invest $10,000 in This Dividend Stock for $333 in Passive Income

Got $10,000? This Big Six bank’s high yield and steady earnings could turn tax-free dividends into serious compounding inside your…

Read more »

Real estate investment concept with person pointing on growth graph and coin stacking to get profit from property
Dividend Stocks

2 Dividend Stocks Worth Owning Forever

These dividend picks are more than just high-yield stocks – they’re backed by real businesses with long-term plans.

Read more »

House models and one with REIT real estate investment trust.
Dividend Stocks

3 Top Canadian REITs for Passive Income Investing in 2026

These three Canadian REITs are excellent options for long-term investors looking for big upside in the years ahead.

Read more »