Coronavirus Crash: It’s Time to Buy Blue-Chip Dividend Stocks

The coronavirus crash wiped out a tonne of wealth but brought with it plentiful opportunities for dividend investors seeking to get more yield for less.

| More on:
edit Woman calculating figures next to a laptop

Image source: Getty Images.

The coronavirus crash has continued to wreak havoc on global equity markets.

The TSX Index and S&P 500 are both down around 30%, and the continued spread of COVID-19 is making it hard for people not to panic. In the worst crises, the stock market tends to crash around 50%. With stocks more than 60% away from such a peak-to-trough drop, investors need to realize that it’s more likely a better idea to buy than sell, even if we’re expecting a scenario that could play out like the Financial Crisis.

Coronavirus crash: Try not to focus on how much worse things can get, because it’s likely already priced in

Sure, the Great Depression didn’t have the “luxury” of a relatively sudden bounce back in equities. While some may be looking as far back as 1929, I’d argue that it’s more worthwhile to look to prior event-driven declines, which have been less severe than meltdowns like 2008 or even 1929.

Heck, many pundits are pounding the table on stocks, noting that event-driven downturns are milder in nature (around a 30% peak-to-trough drop) with a quicker rebound (some think the S&P 500 can see its highs as soon as next year). That doesn’t mean things can’t get much worse. It simply means that bargains now exist today. And they could either become more abundant later or disappear entirely without a moment’s notice.

It’s your job to swing at the bargains as they come along or risk getting struck out.

Focus less on the macro and more on what you can control. A recession is a possibility, but that means less when the markets have already priced it in.

Coronavirus crash: Extreme fear calls for extreme greed, but that’s easier said than done

Market sentiment hasn’t been this fearful in a very long time. Given the magnitude of daily declines, you could argue that the coronavirus crash is scarier than the crash that accompanied the Great Recession.

A pandemic on its own is terrifying. We’re closing in on 200,000 infections worldwide, and the world is on the cusp of a lockdown. Add the market turmoil into the equation, and it’s nearly impossible to find any form of optimism out there.

When fear rules and optimism is in short supply, it can literally pay dividends to be optimistic.

While things could get scarier over the coming months, I think people are forgetting that things could also get better. I wouldn’t make investment decisions based on when you think the infection curve will flatten or when a vaccine will be ready to go, but I would start buying stocks now while opportunities exist.

Even the blue chips are feeling the blues

If a few months ago, I told you I was waiting for a bank stock to yield 8% before buying, you would have thought I was bananas! After the coronavirus crash wiped out 33% of the TSX Index, that ridiculous level is now a reality for CIBC. The ridiculously high yield also comes at a ridiculously low price, with shares trading at 6.9 times trailing earnings — a level not seen since the last crash.

If you told yourself you wish you would have bought bank stocks when they sported massive yields in 2008-09, you’ve got another chance to do just that. The only question is will you reach for the falling knives and risk getting cut over the short term or stay on the sidelines and risk missing out entirely.

Stay hungry. Stay Foolish.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Joey Frenette has no position in any of the stocks mentioned.

More on Coronavirus

Hand arranging wood block stacking as step stair with arrow up.
Coronavirus

2 Pandemic Stocks That Are Still Rising, and 1 Offering a Major Deal

There are some pandemic stocks that crashed and burned, while others have made a massive comeback. And this one stock…

Read more »

Dad and son having fun outdoor. Healthy living concept
Dividend Stocks

1 Growth Stock Down 15.8% to Buy Right Now

A growth stock is well-positioned to resume its upward momentum in 2024 following its strong financial results and business momentum.

Read more »

Double exposure of a businessman and stairs - Business Success Concept
Stocks for Beginners

3 Things About Couche-Tard Stock Every Smart Investor Knows

Couche-tard stock (TSX:ATD) may be up 30% this year, but look at the leadership and history of the stock to…

Read more »

Plane on runway, aircraft
Coronavirus

Can Air Canada Double in 5 Years? Here’s What it Would Take

Air Canada (TSX:AC) stock has gone nowhere since 2020. Can this change?

Read more »

Senior housing
Stocks for Beginners

Home Improvement Stocks Are Set to Fall (When They Do, Buy These Like Crazy!)

Home improvement stocks are due to drop further in the coming months. But with solid underpinnings for the sector, it…

Read more »

An airplane on a runway
Coronavirus

Forget Boeing: Buy This Magnificent Airline Stock Instead

Boeing (NYSE:BA) stock is looking risky right now, but Air Canada (TSX:AC) stock? Much less so.

Read more »

Man considering whether to sell or buy
Stocks for Beginners

Goeasy Stock: Buy, Sell, or Hold?

When it comes to smart buys, goeasy stock (TSX:GSY) is up there as one of the smartest money can buy.…

Read more »

Woman has an idea
Stocks for Beginners

Here’s Why Magna International Is a No-Brainer Value Stock

Magna stock (TSX:MG) has been climbing back once more, but still offers huge value for long-term minded investors.

Read more »