Why the 2020 Stock Market Crash Is the Wealth-Building Opportunity of a Lifetime

Now is a good time to build wealth by investing in resilient stocks like Fortis Inc (TSX:FTS)(NYSE:FTS).

We’re only a few months into 2020, and already it’s shaping up to be one of the most volatile years in financial history. 10% swings are becoming common, as investors scramble to make sense of changing market conditions.

In such an environment, most peoples’ natural instinct is to panic. As an investor, you need to do the opposite. In fact, widespread panic is all the more reason to stay the course. The more investors pull their money out of the markets, the cheaper stocks will get. That means higher dividend yields and bigger returns on the inevitable upswing. In fact, if oil recovers and the coronavirus passes, this month will prove to have been the wealth-building opportunity of a lifetime. Here’s why.

Not all industries will actually be hurt by this

The most important thing to note about current economic trends is that they aren’t bad for all industries. Dollar stores are a famous example of an industry that can thrive during recessions, as they profit from penny-pinching consumers. Another industry that can do well in recessions is utilities. Consumers don’t cut out heat and light because they’re feeling a financial squeeze. They’d sooner cut out other expenses. That’s one of the reasons why Fortis managed to grow its earnings in 2008 and 2009, when most companies were seeing their earnings decline year over year.

Stock prices are falling even in industries that will thrive

As explained above, not all industries will be hurt by the market conditions we’re seeing right now. In fact, some will benefit from them: dollar stores are a prime example. Despite this, nearly all stocks are seeing their prices fall. That includes companies whose earnings will be affected by this downturn and those that won’t be. Obviously, some good companies are getting unfairly beaten down. So, stocks like Fortis, which were getting pricey before the crash, could be more desirable now.

Eventually, we will recover

A final point worth bearing in mind about all this is that we’ll recover sooner or later.

We don’t know if it will be in a month, a quarter, a year, or even two years, but it will happen sooner or later. Once it does, even those stocks whose fundamentals were hit hard by the coronavirus will recover. If you have the stomach for it, airline stocks like Air Canada could be good contrarian buys — assuming you’re willing to wait a year or two for them to bounce back. However, I don’t think airlines and resorts are the best bets for everybody. It will be at least a few quarters before those industries recover, and most investors don’t have the stomach for the volatility they’ll face in the interim.

Utilities like Fortis seem to be the best bets for retail investors at the moment, since they’re less volatile than the riskier contrarian plays available.

Fool contributor Andrew Button has no position in any of the stocks mentioned.

More on Dividend Stocks

Engineers walk through a facility.
Dividend Stocks

Buy Canadian With This Stock Set to Outperform Global Markets

WSP Global stock is down 26% from its 52-week high. Here's why this Canadian engineering giant looks like a compelling…

Read more »

Utility, wind power
Dividend Stocks

The Best Sustainable Stocks for Passive Income in 2026

Fortis Inc (TSX:FTS) is a very sustainable stock.

Read more »

dividends grow over time
Dividend Stocks

3 TSX Stocks That Could Benefit From Big Money Moving Into Canada

Global capital may be rotating toward Canada’s mix of real assets and durable cash flows, and these three TSX names…

Read more »

The TFSA is a powerful savings vehicle for Canadians who are saving for retirement.
Dividend Stocks

The $109,000 TFSA Benchmark: Here’s How to See Where You Stand

Find out why many Canadians underutilize their TFSA and learn strategies to fully benefit from this tax-free savings account.

Read more »

shopper pushes cart through grocery store
Dividend Stocks

A 7.9% Dividend Stock Paying Cash Out Monthly

Firm Capital Property Trust (TSX:FCD.UN) is turning around. You can snag a monthly 7.9% yield on tax-deferred payouts and own…

Read more »

senior couple looks at investing statements
Dividend Stocks

Canadians: Here’s How Much You Need in Your TFSA to Retire

Most Canadians need roughly $1 million in their TFSA to retire comfortably. Here's the math and one ETF that can…

Read more »

space ship model takes off
Dividend Stocks

A 3.2% Dividend Stock That Is Now a Standout Buy in 2026

Bank of Montreal (TSX:BMO) stock stands out as a fantastic dividend stock that investors shouldn't sleep on.

Read more »

Printing canadian dollar bills on a print machine
Dividend Stocks

Got $25,000? Transform a TFSA Into a Cash-Gushing Machine

Dollar-cost average into quality dividend stocks to transform your TFSA into a cash-gushing machine.

Read more »