Cannabis Investors: Expect a Bull Market in 2020

Cannabis investors are battling a difficult bear market, but conditions could change quickly for stocks like Cronos Group Inc (TSX:CRON)(NASDAQ:CRON).

| More on:
Cannabis stocks have fallen.

Cannabis investors have been on a roller coaster in recent years. In 2018, pot stocks were zooming. But last year, the bottom fell out, with most marijuana ETFs falling by more than 50%.

Unfortunately, 2020 has brought more pain. The coronavirus pandemic and oil downturn have dragged the entire stock market lower. But here’s the thing: pot demand continues to increase.

If you’re a cannabis investor, there has never been a better time to be buying pot stocks. You just need a bit of courage and patience. And, of course, you need to know which specific stocks to buy.

Pot stocks are bargains

Relative to their history, pot stocks are trading at bargain valuations. Take Green Organic Dutchman Holdings (TSX:TGOD). Last September, shares traded at 56 times sales. Today, they’re valued at just seven times sales. This reduction in valuation has been experienced across the industry.

Just be careful. Not all pot stocks are created equal. Consider Green Organic again. This company now has a market cap of just $100 million. Its cash pile is nearly burnt to a crisp. Sales are growing, but profits remain elusive. With access to capital drying up as a result of the downturn, it’s not certain that the company will ultimately survive.

At this point, cannabis investors should only be focused on well-financed pot stocks that can not only survive the downturn, but continue to invest in growth, positioning them to retake market share from their struggling competitors.

Cannabis investors: Prepare

Despite a down year for pot stocks, overall pot demand increased in 2019 versus 2018. Growth was present in both the U.S. and Canada. Over the next decade, higher demand is expected on an annual basis.

Innovative products are attracting first-time users, while the gradual opening of new markets, particularly in the U.S., should bring billions in new demand. The top cannabis analyst at Cowen believes federal legalization in the U.S. will occur before 2030. With an early lead, Canadian producers could capitalize on a gigantic export opportunity.

But which stocks should cannabis investors trust? As mentioned, capital concerns will force some producers out of the market. Those that survive will reap the gains of consolidation.

What to buy

For long-term cannabis investors, there are few better options than Cronos Group (TSX:CRON)(NASDAQ:CRON) and Canopy Growth (TSX:WEED)(NYSE:CGC). These stocks have retained multi-billion-dollar valuations thanks to their valuable partnerships and cash piles.

Consider Cronos Group. Last year, it raised billions in fresh cash from tobacco giant Altria Group, which took a large equity stake. When subtracting the current cash balance from its enterprise value, it’s clear that cannabis investors can buy the marijuana business for pennies on the dollar. Altria should prove a beneficial long-term partner when it comes to marketing and distribution, but its immense access to capital will be the biggest near-term contribution.

Canopy Growth is in a similar situation, having raised billions in cash from consumer brand giant Constellation Brands. Constellation specializes in branded alcoholic beverages, owning the rights to popular drinks like Corona, Modelo, and Robert Modavi wines. This puts Canopy Growth in a prime position to capitalize on THC-infused beverages and other lucrative side-markets.

The biggest advantage that Cronos and Canopy possess is the ability to survive. By the end of this year, these firms should be taking market share from their failing peers. The marijuana bull market of 2020, therefore, will only be experienced by a few stocks, not the industry as a whole. Cannabis investors must place their bets wisely.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

The Motley Fool owns shares of and recommends Constellation Brands. Fool contributor Ryan Vanzo has no position in any stocks mentioned.

More on Cannabis Stocks

edit Cannabis leaves of a plant on a dark background
Cannabis Stocks

Canopy Growth (TSX:WEED) Tanks Again: How Low Could the Stock Go?

Canopy Growth just reported weak quarterly results. What's next for this cannabis stock?

Read more »

Pot stocks
Cannabis Stocks

Canopy Growth Stock Falls 13% as Revenue Falls 25% on Lower Sales

Canopy Growth (TSX:WEED)(NASDAQ:CGC) stock beat earnings estimates in Q4 but saw net revenue drop year over year by 25%.

Read more »

Cannabis stocks have fallen.
Cannabis Stocks

Why Tilray Will Be the First Cannabis Stock to Bounce Back

Tilray is down 38% year to date, but it's one of the only profitable cannabis companies out there.

Read more »

Pot stocks
Cannabis Stocks

Canopy Growth: What Went Wrong?

Before cannabis was legalized in Canada, this stock was soaring, as was its public profile.

Read more »

edit Cannabis leaves of a plant on a dark background
Cannabis Stocks

Is Cronos Group (TSX:CRON) a Buy After its 1st-Quarter Performance?

Cronos Group remains a high-risk, high-reward stock, despite its solid first-quarter performance.

Read more »

Cannabis smoke
Cannabis Stocks

Aurora Cannabis Stock Hits 52-Week Low: What Investors Should Know

Aurora Cannabis stock continues to fall, hitting a yearly bottom last week. So what should investors do now?

Read more »

edit Jars of marijuana
Cannabis Stocks

Here’s Why Curaleaf Is a Better Cannabis Stock Compared to Sundial!

Cannabis giant Curaleaf ended 2021 with $1.2 billion in sales, making it one of the largest marijuana companies in the…

Read more »

edit Cannabis leaves of a plant on a dark background
Cannabis Stocks

2 Cannabis Stocks Better Than Sundial Growers

Here's why Green Thumb Industries and Cresco Labs are much better long-term bets compared to Sundial Growers.

Read more »