Shopify (TSX:SHOP): Why Now Is the Time to Sell!

Shopify (TSX:SHOP) has been an amazing stock for many investors alike. Yet, the stock is looking very frothy and the time to take some profits is now!

| More on:

Shopify (TSX:SHOP)(NYSE:SHOP) has had a monumental run up in the stock. You’d be up 85% if you bought the stock at the start of 2020, and up over 100% if you bought during the market crash. If you bought Shopify anytime in the past five years, all I can say is congratulations!

Although Shopify is one of Canada’s best technology stocks, now might be a good time to sell some or all of your position. At the very least, I would not be buying here.

Shopify stock is more than pricey

The stock has always been expensive, but today’s pricing is sheer froth. On almost every metric, it is ridiculously overvalued. It presently trades with a price-to-sales multiple of 48 times, almost double the valuation it was trading at a year ago. It has a forward price-to-earnings of over 5,000 times!

Of course, Shopify stock has always been pricey, and rightfully so– it is a super-well managed company very reminiscent of a smaller Amazon. It is thriving from the e-commerce revolution and the COVID-19 crisis has appeared to only accelerated that trend.

Yet, the stock is priced for more than perfection here. I mean, the stock can always go up, but over the long term, can it ever really sustain this momentum or “grow” into its multiple?

The company is good, but is it that good?

Beware: Shopify is worth more than RBC stock

All it takes is a second or third quarter slip-up in growth (which, is very possible), and Shopify’s stock could crash back to more reasonable (albeit still pricey), pre-pandemic levels.

Frankly, I don’t believe the positive effects of the COVID-19 crisis are enough to exceed or sustain the recent 100% run up on the stock. Shopify just became Canada’s largest publicly-traded company. Yet, anytime a stock has nudged Royal Bank out of its top spot, there have been some really bad consequences (Valeant, BlackBerry, and Nortel).

2020 could still have some challenges

Management raised a few concerns in its recent first quarter that could potentially impact Shopify’s results and stock in 2020.

First, most of Shopify’s merchants are consumer discretionary retailers (apparel, accessories, etc.). As we head deeper into a recession, sales from these avenues could be seriously impacted as consumers pull back their discretionary spending habits.

Second, Shopify’s key customers are small-to-medium size businesses. Overall, many of these retailers are still facing tough impacts from the COVID-19 crisis. Despite increasing Shopify adoption rates, these smaller businesses are most at risk of failure during this time.

Third, most of its Q1 surge in new merchants was due to Shopify increasing its free trial period to 90 days. It is still uncertain whether this surge in trial usage will actually convert into long-term revenue producing merchants.

Last, Shopify saw more merchants take advantage of Shopify Capital, with loan advances increasing 30% in one quarter. There is a concern that these advances are helping to stabilize (or bailout) business operations, not helping to grow those businesses. This could mean that an increasing group of merchants are facing financial and operational stress. As a result, management has increased its allowance for loan losses.

The Foolish bottom line

In conclusion, Shopify is obviously thrilled by its strong stock momentum. It wisely capitalized by issuing equity at a monumental $700 per share, which will certainly strengthen the business for the long run.

Yet, Shopify’s first-quarter results revealed a thread of caution that should not be ignored. Shopify is obviously a great Canadian and global tech stock. However, it is not completely immune to an economic downturn.

Any type of disappointment in future results could lead to significant downside in the stock. Consequently, I would sell some today, and perhaps buy back later when the stock price returns to reality.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Fool contributor Robin Brown owns shares of Amazon. David Gardner owns shares of Amazon. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of and recommends Amazon, Shopify, and Shopify. The Motley Fool recommends BlackBerry and BlackBerry and recommends the following options: short January 2022 $1940 calls on Amazon and long January 2022 $1920 calls on Amazon.

More on Tech Stocks

The virtual button with the letters AI in a circle hovering above a keyboard, about to be clicked by a cursor.
Tech Stocks

Best Canadian AI Stocks to Buy Now

Three TSX-listed firms deeply involved in artificial intelligence are the best Canadian AI stocks to buy today.

Read more »

man looks worried about something on his phone
Dividend Stocks

Is BCE Stock (Finally) a Buy for its 5.5% Dividend Yield?

This beaten-down blue chip could let you lock in a higher yield as conditions normalize. Here’s why BCE may be…

Read more »

AI image of a face with chips
Tech Stocks

The Chinese AI Takeover Is Here, But This Canadian Stock Still Looks Safe

Shopify (TSX:SHOP) is not threatened by Chinese AI.

Read more »

leader pulls ahead of the pack during bike race
Tech Stocks

TSX Is Beating Wall Street This Year, and Here Are Some of the Canadian Stocks Driving the Rally

It’s not every year you see Canada outpace America on the investing front, but 2025 has shaped up differently. The…

Read more »

diversification and asset allocation are crucial investing concepts
Tech Stocks

Here Are My Top 2 Tech Stocks to Buy Now

Investors looking for two world-class tech stocks to buy today for big gains over the long term do have prime…

Read more »

AI concept person in profile
Tech Stocks

3 of the Best Canadian Tech Stocks Out There

These three Canadian tech stocks could be among the best global options for those seeking growth at a reasonable price…

Read more »

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Tech Stocks

I’d Buy This Tech Stock on the Pullback

Celestica (TSX:CLS) stock looks tempting while it's down, given its AI tailwinds in play.

Read more »

AI concept person in profile
Tech Stocks

1 Oversold TSX Tech Stock Down 23% to Buy Now

This oversold Canadian tech name could be a rare chance to buy a global, AI-powered info platform before sentiment snaps…

Read more »