Why NOW Is a Good Time to Sell These Types of Stocks

Shopify (TSX:SHOP)(NYSE:SHOP) is overvalued at a time when the markets are twanging with risk. Here’s why the situation just got worse.

Investors woke Friday to the news that trade tensions between Canada and the U.S. were back on the table. This comes at a time when many Canadian investors have no doubt already been figuring out exit strategies for certain names in an uncertain market. Some stocks displaying overvaluation were looking like prime targets to trim. Heading into next week, this recent development only strengthens that thesis.

Get ready to sell overvalued stocks

Investors raising liquidity by trimming – or outright selling – certain names, may want to funnel some of it into better performing names. For instance, say you’ve finally decided to reduce your position in Suncor. You could build a larger position in one of the Big Five banks with this cash, or channel some of it into ETFs. Diversifying a portfolio across asset types is a strong move right now.

However you want to cut it, though, investors should always have an exit strategy. Whether that strategy calls for trimming the fat or outright slaughtering certain stocks, knowing when to sell is vital. For instance, you may decide that your sell point is a dip of 10%. Or it could be a dip of any given percentage, but with a threshold of a certain period, such as a few days of shares being sold off.

Investors looking to buy and hold should be especially aware of their exit strategy. Long-term shareholders tend to have stronger relationships with their companies, which makes it easier on the one hand to get a feel for their outlook, track record, and balance sheet. On the negative side, an emotional attachment or the old “sunk cost fallacy,” can make it harder to sell stocks.

Don’t be a bagholder

It’s hard to gauge how much of the market is propped up by investors who don’t know when to quit. But one way to ensure that you don’t end up being a bagholder is to know when it’s time to cut your losses. The sunk cost fallacy isn’t just a danger when you double down on losses. Being passive and holding onto dud stocks is another manifestation of this same dead end investment phenomenon.

It’s time to cash in two distinct types of stocks right now. The first type is anything overvalued without a reasonable growth thesis not dependent on the continuation of the pandemic. The second is anything that has stopped growing and has a weak outlook.

Good examples of the first type of stock to cash in would be overvalued tech stocks such as Shopify. The second kind of stock is typified by Suncor.

Look at valuations, look at upside potential, and look at how these markets are likely to perform in a frothy second half of the year.

The reintroduction of aluminum tariffs won’t just knock metals and manufacturing stocks out of whack; it will have a broad effect on the entire market. The last thing that the Canadian economy needs right now is a resurgence of American protectionism.

Fool contributor Victoria Hetherington has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Shopify and Shopify.

More on Tech Stocks

doctor uses telehealth
Tech Stocks

Ready for Healthcare AI? Put WELL Health Technologies Plus 2 More on Your Watchlist

Three Canadian companies are sound investment options as AI adoption in the healthcare sector accelerates.

Read more »

The virtual button with the letters AI in a circle hovering above a keyboard, about to be clicked by a cursor.
Tech Stocks

Best Canadian AI Stocks to Buy Now

Three TSX-listed firms deeply involved in artificial intelligence are the best Canadian AI stocks to buy today.

Read more »

man looks worried about something on his phone
Dividend Stocks

Is BCE Stock (Finally) a Buy for its 5.5% Dividend Yield?

This beaten-down blue chip could let you lock in a higher yield as conditions normalize. Here’s why BCE may be…

Read more »

AI image of a face with chips
Tech Stocks

The Chinese AI Takeover Is Here, But This Canadian Stock Still Looks Safe

Shopify (TSX:SHOP) is not threatened by Chinese AI.

Read more »

leader pulls ahead of the pack during bike race
Tech Stocks

TSX Is Beating Wall Street This Year, and Here Are Some of the Canadian Stocks Driving the Rally

It’s not every year you see Canada outpace America on the investing front, but 2025 has shaped up differently. The…

Read more »

diversification and asset allocation are crucial investing concepts
Tech Stocks

Here Are My Top 2 Tech Stocks to Buy Now

Investors looking for two world-class tech stocks to buy today for big gains over the long term do have prime…

Read more »

AI concept person in profile
Tech Stocks

3 of the Best Canadian Tech Stocks Out There

These three Canadian tech stocks could be among the best global options for those seeking growth at a reasonable price…

Read more »

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Tech Stocks

I’d Buy This Tech Stock on the Pullback

Celestica (TSX:CLS) stock looks tempting while it's down, given its AI tailwinds in play.

Read more »