Bankruptcy Warning – Is Cineplex Stock (TSX:CGX ) Headed to $0?

Despite a rally in recent weeks, shares of Cineplex stock (TSX:CGX) are down approximately 72% this year.

| More on:
stream movies at home

Image source: Getty Images

The year 2020 was supposed to be a great year for moviegoers – with many potential blockbusters hitting the big screen.

Instead, this year has turned out to be a nightmare for studios, theaters, and fans. The COVID-19 global pandemic decimated the entire entertainment industry — and theaters like Cineplex (TSX:CGX) were especially hard hit.

Cineplex stock down 72% this year

Despite a rally in recent weeks, shares of Cineplex are down approximately 72% this year. The stock was trading around $34.00 at the beginning of January. As of this writing, shares of Cineplex are trading at $9.49. Over the past year, the stock has traded as low as $4.32.

Cineplex saw a 95% decline in revenue in its second quarter. When the pandemic began in March, movie theaters across the country were forced to close. The fact that Cineplex earned any revenue at all was due to the re-openings of some theaters.

With the second wave of the coronavirus hitting Canada, more stringent lockdowns appear eminent, and it looks like these restrictions may continue well into 2021.

More bad news for Cineplex

While investors hoped that promising news about a vaccine would breathe new life into Cineplex stock, last week more bad news rocked the industry.

On December 3, AT&T’s WarnerMedia announced that all 2021 theatrical releases from Warner Bros. will debut simultaneously on HBO Max.

This announcement sent shock waves through the industry. Shares of AMC Entertainment Holdings (NYSE:AMC) tanked 16% immediately following the news.

Earlier in the year, AMC warned that it could run out of cash by the end of 2020 or early 2021. Investors in AMC worried about the risk of bankruptcy. AMC ended its third quarter with over US$5.8 billion worth of debt on its balance sheet.

In response to the move by WarnerMedia, AMC CEO Adam Aron said, “Clearly, WarnerMedia intends to sacrifice a considerable portion of the profitability of its movie studio division, and that of its production partners and filmmakers, to subsidize its HBO Max start-up. As for AMC, we will do all in our power to ensure that Warner does not do so at our expense. We will aggressively pursue economic terms that preserve our business.”

Movies go direct to streaming services

The closure of theaters has caused movie studios to get creative with their distribution channels.

Disney was the first major studio to experiment with “direct-to-streaming,” when its Pixar animated movie, Onward, debuted on Disney+ instead of the big screen. Since then, other studios have followed suit.

Disney’s much anticipated live-action remake of its popular animated film Mulan debuted on Disney+ last week. The company released the US$200 million film on its subscription steaming service for a one-time fee of US$30.

NBC Universal negotiated with theatre chains like AMC and Cineplex, to show movies exclusively in theatres for a shorter period than normal, before releasing the films to on-demand platforms.

Unfortunately, none of these plans by major studios bodes well for Cineplex.

The bottom line

We all hope that the release of a vaccine will allow us to return to some normalcy in 2021, but it may be too late for Cineplex.

While theatres may be allowed to fully reopen some time next year, time will tell if and when the public will feel safe returning to theaters. And while there may be some pent-up demand from hard-core movie fans, many patrons may feel more comfortable watching blockbusters from the comfort of their couches.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Cindy Dye has no position in any of the stocks mentioned. David Gardner owns shares of Walt Disney. The Motley Fool owns shares of and recommends Walt Disney and recommends the following options: long January 2021 $60 calls on Walt Disney and short January 2021 $135 calls on Walt Disney.

More on Top TSX Stocks

Dial moving from 4G to 5G
Dividend Stocks

This Undervalued Dividend Stock is Worth Buying Right Now

Want an undervalued dividend stock with long-term potential and a juicy yield? Here's an option you may regret not buying…

Read more »

grow dividends
Top TSX Stocks

Enbridge Stock Pays a Massive 7 Percent Dividend and Now is a Great Time to Buy  

Have you considered buying Enbridge stock lately? If not, you may want to buy this long-term gem to start earning…

Read more »

Stocks for Beginners

The Best Stocks to Invest $2,000 in Right Now

Looking for the best stocks to buy now and hold for decades? Here's a trio that can provide growth and…

Read more »

Money growing in soil , Business success concept.
Dividend Stocks

Want Fast-Growing Passive Income? Here are 3 Long-Term Dividend Stocks

Looking for some fast-growing passive income options? Here are three that can provide for decades which belong in your portfolio…

Read more »

Top TSX Stocks

3 Stocks to Buy While They Are on Sale

Looking for some of the best stocks to buy? Here are a handful of options that can provide growth and…

Read more »

golden sunset in crude oil refinery with pipeline system
Top TSX Stocks

3 Reasons to Buy Enbridge Stock Like There’s No Tomorrow

Are you ready to buy Enbridge stock? Here are three reasons why now, more than ever, this stock belongs in…

Read more »

Couple relaxing on a beach in front of a sunset
Dividend Stocks

Got $2,500? 2 Top Stocks You Can Buy and Hold for a Lifetime

Looking for some great stocks to buy and hold for a lifetime? Here are two options that are too hard…

Read more »

Stocks for Beginners

TFSA: 3 Canadian Stocks to Buy and Hold Forever             

Looking for the best Canadian stocks to buy and hold? Here are three options to add to your TFSA today…

Read more »