Forget Gold. I’d Use Warren Buffett’s Advice to Beat the Stock Market

Following Warren Buffett’s investment strategy when buying shares could lead to higher returns than gold in the long run.

close-up photo of investor Warren Buffett

Image source: The Motley Fool

Warren Buffett has generally held a negative viewpoint of gold over recent decades. While some investors have sought refuge in the precious metal during periods of economic uncertainty, he has instead purchased high-quality companies when they trade at low prices.

His strategy has been hugely successful. It has easily outperformed the stock market over the long run, and could continue to do so in future.

Therefore, rather than investing money in gold while the economy currently faces a challenging near-term future, purchasing undervalued stocks could be a more profitable move.

The risks of investing in gold

Warren Buffett’s avoidance of gold may be partly due to the track record of the stock market. Even though it has experienced numerous downturns in the past, it has always recovered from them. Therefore, a strategy that seeks to buy cheap stocks and hold them in the long run has generally been a sound means of taking advantage of the market cycle.

By contrast, many investors buy gold when economic uncertainty is high. Its defensive qualities mean that it is usually less correlated to the prospects for global GDP growth. However, buying gold at such times can mean paying a high price that limits capital growth opportunities. Furthermore, investor sentiment has always improved following even the very worst market downturns. As such, Buffett’s strategy of banking on a recovery via cheap stocks could be far more profitable than buying gold ahead of a likely reduction in risk aversion among investors.

Warren Buffett’s focus on quality

Of course, Warren Buffett does not only seek to buy cheap stocks. He focuses on the quality of a company above all else. For him, this means identifying businesses with wide economic moats. For example, this may be a unique product, strong brand loyalty or a cost base that is significantly lower than sector peers. A wide economic moat can produce higher margins, more resilient financial performance, and faster-growing profitability in the long run.

Buffett seeks to identify high-quality companies when they temporarily trade at low prices. This may be caused by economic weakness, but could also be prompted by weak industry operating conditions. Where a company has a wide economic moat, a sound strategy to overcome short-term difficulties, and the financial means to put its plan into action, Buffett has often invested.

A long-term view

A strategy that seeks to buy high-quality companies at low prices requires a long time horizon. While the economy has always returned to growth following recessions, and the stock market has made gains following every previous downturn, it can take time for these events to take place.

Warren Buffett has an extremely long time horizon. This provides scope for all of his purchases to recover from their short-term challenges. In doing so, they have often outperformed the wider stock market and produced returns that are significantly higher than those of gold.

More on Investing

Blocks conceptualizing Canada's Tax Free Savings Account
Stocks for Beginners

Canadian Investors: The Best $14,000 TFSA Approach

Here's how every Canadian investor should use their TFSA to maximize its long-term growth potential without taking unnecessary risks.

Read more »

senior man and woman stretch their legs on yoga mats outside
Retirement

Kickstart Your Retirement at Age 40 With $10,000 to Begin

Start your retirement at 40. With $10K and a core & satellite investment strategy, you can build a powerful nest…

Read more »

Hourglass and stock price chart
Dividend Stocks

Year-End Investing: The Top 2 Stocks I’d Buy Before 2026 (and Why)

These two Canadian blue-chip stocks look well-positioned for another big up year in 2026. Here's why.

Read more »

Asset Management
Dividend Stocks

A Decade From Now, You’ll Be Glad You Bought These Magnificent TSX Dividend Stocks

These companies may not have the most stringent dividend policies, but they put your money to work and give you…

Read more »

a person watches a downward arrow crash through the floor
Stocks for Beginners

2 of the Best TSX Stocks to Buy Before They Start to Recover

Two beaten-down TSX names look like classic “recovery before the headlines” setups, where patience could be paid back over the…

Read more »

hand stacks coins
Dividend Stocks

3 Dividend-Growing Canadian Stocks for Passive Income

Backed by solid underlying businesses, reliable cash flows, and a proven track record of dividend growth, these three Canadian stocks…

Read more »

Canada Day fireworks over two Adirondack chairs on the wooden dock in Ontario, Canada
Dividend Stocks

2 Canadian Dividend Stars Set for Strong Returns

These two “dividend stars” can pay you monthly while their steady, cash-generating businesses quietly work on long-term total returns.

Read more »

ETF is short for exchange traded fund, a popular investment choice for Canadians
Dividend Stocks

This TSX Fund Has a 9%+ Yield With Monthly Payouts

HDIF is best suited for income-first investors with a high risk tolerance inside a registered account.

Read more »