A Battered High-Growth Stock I’d Buy Over Dogecoin

Goodfood Market (TSX:FOOD) is a battered high-growth stock that Canadian investors should buy over Dogecoin if they seek big gains.

| More on:

There are numerous top Canadian stocks that are worthy of buying and just forgetting about. Whenever you have a chance to snag a wonderful stock at a fair or wonderful price, you shouldn’t hesitate to stash it in your TFSA (Tax-Free Savings Account) for the long haul.

If it gets even cheaper after you’ve purchased it, be ready to buy more. If you’re not tempted to buy more of a stock at cheaper prices, you should really question why you’ve decided to buy in the first place. The investment legends are made by playing the long-term game. Yet beginners seem more inclined to chase quick riches with instruments like Dogecoin and Bitcoin without taking the required due diligence beforehand.

Dogecoin has made many people very rich in recent months. Did the Dogecoin people know something you didn’t when the token was trading for just pocket change? Unless they had a crystal ball handy, my guess would be probably not. Dogecoin’s rally is remarkable. There’s no question about that. However, people winning the lottery is also remarkable. The difference is, people don’t feel the urge to go YOLO (you only live once) on a token with money that can’t afford to be lost.

The temptation to bet on Dogecoin is almost palpable

It’s tough to resist a shot at making a quick buck. It’s a human instinct to want a piece of an investment such as Dogecoin that’s made your friend rich. It can be tough to watch your friend, who may not know anything about investing, make a fortune off Dogecoin. They’ll probably tell you that you need to get in or that you can’t afford not to be in the asset.

Sadly, when you hear about the slew of freshly minted crypto millionaires, it’s probably too late to get in.

As Wayne Gretzky famously put it, “I skate to where the puck is going, not where it has been.”

That’s great advice for hockey players and investors alike!

Where could the puck be headed next? My guess would be not in the cryptocurrency world, which has been quite volatile in recent weeks amid various government crackdowns.

Goodfood, bad stock: Shares under considerable pressure

One hyper-growth play that I think could outperform Dogecoin over the next 10 years is Goodfood Market (TSX:FOOD), a Canadian meal-kit delivery company that currently finds itself in a hangover, down 47% from its high.

Goodfood has faced the perfect storm of late. Growth stocks are being punished with two minutes in the penalty box. Unprofitable growth stocks have been dealt a five-minute major. And unprofitable growth stocks that are due to see their pandemic tailwinds fade in late 2021 have been served up a nasty 10 minutes in the box with a game misconduct.

Goodfood is in the latter camp. Despite the profound success it had enjoyed amid the worst of the pandemic, investors seem to be rushing to the exit in anticipation of some serious subscriber bleed.

I think it’s a mistake to bet against CEO Jonathan Ferrari or think that many consumers who’ve embraced Goodfood’s services aren’t going to stick around once it’s safe to return to the grocery store. Goodfood is an efficient operator, and it has levers it can pull to mitigate any subscriber bleed.

Don’t bet against a brilliant manager

While I do think the company is in for some very tough year-over-year comparisons in its coming quarters, I think a majority of the damage is already baked in here. The stock trades at 1.5 times sales and 4.6 times book. Even if you think growth has peaked and pain is ahead, that’s still a meagre price to pay for the calibre of business you’ll be getting and the exceptional stewardship of Ferrari and company.

Goodfood is in for a doozy. But if you believe in Jonathan Ferrari, I think it’s a mistake to bet against the name, as it looks to rise to its biggest challenge to date. There are risks ahead, but between FOOD stock and Dogecoin, I’d go with the former darling every day of the week, despite the rougher road ahead.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool recommends Goodfood Market.

More on Tech Stocks

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Tech Stocks

3 Magnificent Canadian Growth Stocks I’m Buying in 2026

These Canadian growth stocks could position investor portfolios well for what could be a risk-on year, if that materializes in…

Read more »

The letters AI glowing on a circuit board processor.
Stocks for Beginners

1 Megatrend Shaping Canadian Investments for 2026

Behind the rapid expansion of AI, a surge in infrastructure spending is creating new investment opportunities in Canada.

Read more »

Data center woman holding laptop
Tech Stocks

2 Stocks to Help Turn $100,000 into $1 Million

Two TSX high-growth stocks can help turn $100,000 into a million but the journey could be extremely volatile.

Read more »

Happy shoppers look at a cellphone.
Tech Stocks

2026 Could Be a Breakthrough Year for Shopify Stock: Here’s Why

After years of strong returns, Shopify (TSX:SHOP) stock is entering a new phase where scale, efficiency, and innovation may come…

Read more »

3 colorful arrows racing straight up on a black background.
Tech Stocks

The 3 Most Popular Stocks on the TSX Today: Do You Own Them?

The three most popular TSX stocks remain strong buys for Canadian investors who missed owning them in 2025.

Read more »

Quantum Computing Words on Digital Circuitry
Tech Stocks

Quantum Computer Company Xanadu Is Set to Go Public: Should Investors Buy the ‘IPO’?

Canada's very Xanadu is going public. Will it go parabolic like IonQ (NYSE:IONQ) did?

Read more »

A shopper makes purchases from an online store.
Tech Stocks

Is Shopify Stock a Buy, Sell, or Hold for 2026?

Shopify (SHOP) may lead the AI-driven agentic commerce era, delivering double-digit revenue and earnings growth in 2026, but will that…

Read more »

Quantum Computing Words on Digital Circuitry
Tech Stocks

Investors: Canada’s Government Is Backing Quantum Computing

Here’s what the Canadian government’s major new investment in quantum computing means for investors.

Read more »