Apple Stock Price Surge: Is it Still a Buy?

Apple is a stock that has grown incredibly over the past decade. Should investors still buy it today?

| More on:

If you’re invested in the stock market, there’s a fairly good chance you’ve looked at Apple (NASDAQ:AAPL) stock at least once in your life. If you didn’t notice, it’s the largest company in the world when ranked by market cap. Valued at US$2.8 trillion, it seems as though we could see the first $3 trillion company before the end of the year.

Investors often use a company’s market cap to determine whether it still has room to grow. After all, that’s why small-cap stocks are so fascinating. Even though Apple is the largest company in the world, here’s why you should consider buying it today.

An apple a day keeps the doctor away

When I think of Apple stock, I often think of the phrase, “an apple a day keeps the doctor away.” It’s a bit silly, but I think it works in this case. That phrase implies that an individual who eats healthy food on a regular basis will remain in good health. I believe that if you consistently add Apple stock to your portfolio, your financial well-being will remain in good health.

Apple stock has done very well over the years. Over the past five years, the stock has gained more than 500%. And despite its formidable size, the stock has shown no signs of slowing down. Apple stock has gained more than 35% this year alone! When Apple’s valuation hit $1 trillion in 2018, investors thought the end was near. They said the same thing at $2 trillion. Now, it’s knocking on $3 trillion’s door. When is everyone going to take the hint? This stock can’t be stopped.

Why is Apple such a good company to invest in?

Apple is one of the most well-known companies in the world. I’d argue that if you went outside right now, it wouldn’t be long before you see an Apple product.

In addition to its well-known consumer tech items, Apple has managed to expand into user experience products like music and video streaming. Apple also hopes to bring new and innovative technology to market in the future. For example, the company is working on Augmented Reality glasses, and investors and Apple fans alike haven’t exactly given up hopes on an Apple car. If either of those products comes to fruition, it could be tremendous news for Apple stock.

When thinking about what makes a good company to invest in, here are some questions you should contemplate. Does the company lead an important industry? Does the company have a strong brand presence? Does the stock have a history of market outperformance and strong growth? Do investors believe the stock is overvalued? Wise Motley Fool readers will recognize that those questions are bullet points in Motley Fool co-founder David Gardner’s list of “what makes a rule breaker?” All of those questions can be answered as yes in Apple’s case.

Foolish takeaway

Ever since Apple stock hit a $1 trillion market cap, it has continued to soar. Moving swiftly past $2 trillion and rapidly approaching $3 trillion, investors wonder whether it’s still a good idea to buy Apple stock. I argue that it’s one of the most recognizable brands for a reason. Strong brand awareness and new product offerings will carry Apple stock much further. If you’re ever out of ideas for stocks to buy, consider Apple.

Fool contributor Jed Lloren owns Apple. The Motley Fool recommends Apple.

More on Investing

monthly calendar with clock
Dividend Stocks

This 6.6% Dividend Play Pays Every. Single. Month.

This Canadian monthly dividend stock delivers steady income and consistency. And for long-term investors, that can make all the difference.

Read more »

The TFSA is a powerful savings vehicle for Canadians who are saving for retirement.
Investing

3 Canadian Stocks That Are Nearly Perfect for a $7,000 TFSA Investment

Give your $7,000 TFSA contribution enough time and it could be worth as much as $92,000. These stocks could help…

Read more »

woman considering the future
Dividend Stocks

The Average TFSA Balance for Canadians at 50 — and 3 Stocks to Close the Gap

If your TFSA is behind, steady contributions in high-quality compounders can help you catch up over the next decade.

Read more »

a man relaxes with his feet on a pile of books
Dividend Stocks

3 of the Best Canadian Stocks for a Buy and Hold in a TFSA

Here are three of the best buy and hold Canadian stocks for TFSA investors, offering stability, dividends, and long‑term growth.

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Friday, March 27

The TSX pulled back sharply after a three-day rally, but a rebound in commodities could help stabilize sentiment at the…

Read more »

gold prices rise and fall
Tech Stocks

The Only 3 Stocks I’d Consider Buying in March 2026

March 2026 presents unique stock opportunities amid AI spending and geopolitical tensions. Learn which stocks to watch.

Read more »

RRSP (Registered Retirement Savings Plan) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

2 Dividend Stocks I’d Buy and Never Sell in an RRSP

Enbridge (TSX:ENB) stock and other proven dividend heavyweights to keep holding as a part of a top-notch RRSP income portfolio.

Read more »

Couple working on laptops at home and fist bumping
Dividend Stocks

1 Dividend Great I’d Buy Over Telus or BCE Stock Today

Explore the impact of regulations on BCE's and Telus's dividends. Here is a better dividend alternative for investors.

Read more »