New Investors: Avoid These 3 Harmful Cognitive Biases For Success

Successful investing involves more than picking the right stocks. Sometimes, our behavior can play the largest role.

An investing bias is an irrational preference that affects one’s investment decisions and outcomes. We unconsciously know what we’re doing isn’t for the best, but for one reason or another, convince ourselves that it is the right thing to do.

Having an investing bias distorts our thinking and prevents us from making the kind of cool-headed, scientifically driven decisions that smart investing requires. Instead of making an objective, rational decision on facts and evidence, we act emotionally off distorted or illogical patterns of thinking.

Today, I’ll be going over three pairs of common biases new investors (including myself at one point) typically have. Learning how to recognize and avoid them can boost your returns significantly.

Herding / FOMO

There’s a hot stock/fund out there everyone, from your friend group, family, and Reddit are just piling into. You can’t help but feel an urge to join them – to jump on the proverbial bandwagon.

This behaviour is called herding, and it plays off our desires to be part of a group and do what the crowd is up to. The second part, FOMO, means the “fear of missing out”.

Falling subject to herding / FOMO often causes investors to buy into pump-and-dump scams or overvalued stocks that inevitably crash down, leaving them with big losses. Just because everyone is in on it, doesn’t make it more likely to be right in the end.

Confirmation / Overconfidence

We all know that doing the research before you pick a stock is essential, but have you ever considered the quality and objectiveness of your research? It’s easy to get caught up in an echo chamber sometimes.

Confirmation bias is when you unconsciously seek out and give more credibility/weight to information that supports your investment. This means that you also tend to avoid or shun information that could discredit it.

Add a dash of overconfidence (“this stock pick is a sure thing! I’ll be able to retire early”), and you’ll encounter a nasty surprise when your stock pick collapses and loses a lot of value because of some very obvious red flags you ignored. Actively cherry-picking data that reinforces your investment theory won’t make it any more correct.

Recency / Survivorship

US tech stocks like the FAANG cohort have done incredibly well over the last decade. So it’s a no-brainer to just invest in those winners, right? A portfolio of FAANG has historically beaten the S&P 500, so why would it be different now?

This is an example of recency bias. We have a tendency to infer future outcomes from past performance and overweight their importance. However, there is no guarantee this trend will continue.

We also have a tendency to focus on the investments that did well, as opposed to seeing the often larger group of failures, called survivorship bias. An investor exhibiting both will likely gravitate towards buying stocks that outperformed in the past, but will likely underperform in the future.

The Foolish takeaway

Good investors are cool, rational, and mechanical. They stick to their investment thesis, consider contrarian views, and weigh evidence objectively. They have a forward-looking mindset and avoid succumbing to emotion. Understanding these investing biases can help you avoid them on your way to becoming a successful investor.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

More on Personal Finance

woman retiree on computer
Investing

Retirees: Here’s How to Boost Your CPP Pension

Retirement planning is best done when considering not only your CPP pension, but also your investments in income-producing stocks like…

Read more »

Female hand holding piggy bank. Save money and financial investment
Personal Finance

Here’s Why a Big Emergency Fund Is a Terrible, Terrible Idea

Here's why saving more than six months' worth of expenses can be disadvantageous to your household.

Read more »

cup of cappuccino with a sad face
Personal Finance

5 Super-Simple Ways to Completely Ruin Your Credit Score

Building your credit score takes time, dedication, and smart decisions. Tearing your credit score apart — well, you could do…

Read more »

Young woman sat at laptop by a window
Personal Finance

5 High-Paying Side Hustles That Could Help You Save for Retirement in 2022

If you're struggling to save for retirement, here are five side gigs that could give your retirement fund a boost.

Read more »

Hour glass and calendar concept for time slipping away for important appointment date, schedule and deadline
Personal Finance

The Tax Deadline Is Almost Here! Here Are 5 Things You Need to Know if You Haven’t Filed Yet

The deadline to file your taxes is May 2. If you haven't started yet, here's what you should know.

Read more »

consider the options
Personal Finance

New to Investing? Be Sure You Avoid These 5 Newbie Mistakes

If you're new to investing, here are five big mistakes you should watch out for.

Read more »

Couple relaxing on a beach in front of a sunset
Personal Finance

Lazy Canadians: Here’s How You Can Make $200 Per Week in Passive Income

To earn $200 a week, invest money in high-quality stocks or ETFs.

Read more »

gas station, convenience store, gas pumps
Personal Finance

Costco vs. Canadian Tire: Which Rewards Card Will Save You More on Gas in 2022?

The CIBC Costco Mastercard earns 3% back at Costco Gas, and the Canadian Tire Mastercard earns 10 cents per litre.…

Read more »