Is Dollarama (TSX:DOL) a Safe Haven for the Recession?

Dollarama (TSX:DOL) is well positioned for a potential recession.

| More on:
Question marks in a pile

Image source: Getty Images

Dollarama (TSX:DOL), the discount retailer, could be in a favourable position if the national economy dips. Here’s why this relatively safe growth asset should be on your radar in 2022. 

Recession risks

Economists across the world expect a recession. In fact, economic growth has already slowed down in the U.S., which is Canada’s largest trading partner. In July, RBC put the odds of a recession in Canada at 90%. Other forecasts range from 25% to 50%. 

Put simply, no one knows if a recession is imminent or how severe the next downturn could be. The best thing for investors to do is seek out assets that are likely to be resilient to an economic downturn. 

This resilience usually comes from a combination of pricing power, market dominance, competitive advantage, and robust demand. Dollarama doesn’t have all factors, but it does have a competitive advantage and robust demand. 

Dollarama’s advantages

Dollarama’s low costs are a competitive advantage. It is Canada’s largest discount retailer. That means consumers turn to any of its 1,421 outlets for bargains when they cut back on spending. 

This year, more households have tightened their purse strings, as inflationary pressures have accumulated. Everything from fuel to food and rent is much more expensive, while companies have started layoffs and reduced bonuses. Coupled with a lack of government stimulus, consumers are facing a stressful period. 

Dollarama’s low sticker prices are attractive in this environment. Much of its merchandise is priced around $1 or $2. Essential items such as gardening tools, party decorations, and cleaning supplies at these prices are highly attractive. Recently, the company expanded its product mix to include items priced up to $5. This strategic move should have a noticeable impact on same-store sales and total revenue in 2022. 

Valuation

Dollarama stock is up 30% year to date. Compare that to the S&P/TSX Composite Index’s -5.75% over the same period. This outperformance could continue, as Dollarama adds more sales and retains margins in the second half of the year. 

For now, the stock trades at just 35 times earnings per share. In its most recent quarter, the company’s sales grew 12.4% while net income soared by 28%. Based on these figures, Dollarama stock seems to be trading at a forward price-to-earnings-growth ratio of 0.90. 

Put simply, this growth stock is undervalued at the current market price. 

Bottom line

Canadians are already in economic distress. Inflation has reduced spending power. Meanwhile, economists at RBC believe a recession is highly likely. That could make matter worse. 

In this environment, consumers are likely to pivot to discount retailers that can offer low-cost alternatives to essential needs. Dollarama is perfectly positioned for such a pivot. Meanwhile, the stock is undervalued. Investors looking for a safe haven should keep an eye on this stock. 

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Vishesh Raisinghani has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned.

More on Investing

Money growing in soil , Business success concept.
Investing

2 Great Dividend-Growth Stocks to Stash in a TFSA for Decades

CN Rail (TSX:CNR) and another dividend grower look cheap enough to own in a TFSA value fund for the long…

Read more »

Canada day banner background design of flag
Retirement

Essential RRSP Stocks: 2 Canadian Picks to Secure Your Retirement

Two dividend stocks are ideal anchors for Canadians intending to contribute to their RRSPs in 2024 and save for retirement.

Read more »

A Canada Pension Plan Statement of Contributions with a 100 dollar banknote and dollar coins.
Retirement

5 Strategies for Maximizing Your CPP Benefits in 2024 and Beyond

Are you looking for the best way to max out your CPP benefits? Here are some tips you may not…

Read more »

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Tech Stocks

Better Artificial Intelligence Stock: UiPath vs. C3.ai

Deciding between UiPath and C3.ai isn't easy since both have strengths and weaknesses.

Read more »

data analyze research
Investing

The 1 Stock to Own in a Sideways Economy

Here's why Restaurant Brands (TSX:QSR) remains a top TSX stock investors shouldn't ignore for long-term gains in this market.

Read more »

Retirees sip their morning coffee outside.
Retirement

Here’s the Average RRSP Balance at Age 65 and 71 in Canada

Canadian investors can consider holding dividend stocks and supplement their CPP and RRSP payouts in retirement.

Read more »

Technology
Dividend Stocks

10 Years From Now, You’ll Be Glad You Bought These Magnificent TSX Dividend Stocks

The TSX is lucrative to buy these magnificent dividend stocks in bulk and be proud of this decision 10 years…

Read more »

sale discount best price
Energy Stocks

Time to Pounce: 1 Phenomenal TSX Stock That Hasn’t Been This Cheap in a While

Now could be the time to get into Cameco (TSX:CCO) stock, which is up 81% in the last year but…

Read more »