Why Shopify Stock Fell 4% in September

Shopify (TSX:SHOP)(NYSE:SHOP) stock is doing its best to keep growing amid rising macro headwinds.

| More on:

September has never been a good month for stock returns. The S&P 500 plunged around 9% on the month, as investors grew increasingly fearful over coming rate hikes and a recession that seems difficult to avoid at this juncture.

Undoubtedly, October could see more of the same, with new lows being reached for the year yet again. On the flip side, oversold conditions could lead to a sharp relief rally. Unlike the summertime bounce, it could be sustainable, as Santa Claus comes to turn in the late innings of the final quarter of 2022. Further, the Fed is nearing the end of its rate-hike spree, with a pause that could come as soon as 2023.

Indeed, the bears may think a small hike is necessary in early 2023 to be on the safe side. Regardless, Vice Chair of the Fed Lael Brainard seems to be looking to risks beyond inflation. Most notably, market stability is an important factor that could dictate how many more hikes we’ll need to deal with before year’s end. If the Fed pauses sooner rather than later, the bear market of 2022 could end in an abrupt fashion. Taking its place? A bull that could be most kind to the rate-sensitive tech stocks that have been clobbered so far this year.

SHOP stock: Slowing negative momentum in September could mark a bottom

Shopify (TSX:SHOP)(NYSE:SHOP) stock is the go-to tech stock for many Canadians. It’s endured a painful fall from the top of the TSX Index. Shares have shed nearly 83% from their all-time highs. And while such levels may not be seen anytime over the next five years, I do think Shopify stock has evolved to become more of a “growth at a reasonable price” stock than some sort of speculative moonshot.

For the month of September, Shopify stock’s negative momentum slowed considerably, bringing down the stock just 4%. That’s far less than the S&P 500 and Nasdaq, both of which were down more than 9%.

Shopify stock has already been so oversold this year that broader market factors are less impactful to the price. Though it’s hard to tell when a bottom is in, I do think a dovish tilt and ongoing efforts to adapt have been discounted by many investors.

M&A and physical retail: Two key growth levers Shopify is pulling right now

Now, a dovish tilt from central banks is out of the control of Shopify’s managers. But they have been doing well in areas they can control. Most notably, they’ve been open to acquisitions, with Deliverr, a firm that gives Shopify a nice presence in fulfillment. E-commerce and fulfillment go hand in hand. The deal, I believe, will help Shopify power higher longer term.

Recently, Shopify also announced a point-of-sale (POS) product that could give it a huge presence in brick-and-mortar retail. Undoubtedly, Shopify can become a force in physical, just as it was in digital retail. While retail (online or offline) will take a spill in a recession, investors should be looking at Shopify to keep taking share. It’s a wonderful firm that’s been hit with hard times. In due time, I suspect Shopify stock will power higher and trade closer to its intrinsic value.

Is Shopify stock still a buy?

The slowed losses in September, I believe, are a sign that the bottom is closer than the top! As such, I think Shopify stock is a great buy at these depths.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy.

More on Tech Stocks

3 colorful arrows racing straight up on a black background.
Tech Stocks

This Canadian Stock Could Rule Them All in 2026

Constellation Software’s pullback could be a rare chance to buy a proven Canadian compounder before its next growth leg.

Read more »

The letters AI glowing on a circuit board processor.
Tech Stocks

The Best Canadian AI Stocks to Buy for 2026

Celestica and CMG are two AI-powered Canadian tech stocks that are poised to deliver market-beating returns to shareholders.

Read more »

AI image of a face with chips
Tech Stocks

Outlook for Kraken Robotics Stock in 2026

The stock is already up 36% in 2026. Could the new $35M deal signal a massive year ahead for Kraken…

Read more »

Young adult concentrates on laptop screen
Tech Stocks

Where Will Constellation Software Stock Be in 5 Years?

Down 35% from all-time highs, Constellation Software is a TSX tech stock that offers significant upside potential to investors.

Read more »

top canadian stocks january 2026
Tech Stocks

Just Released: 5 Top Motley Fool Stocks to Buy in January 2026

Stock Advisor Canada is kicking off 2026 with our newest collection of top stocks to buy this month.

Read more »

hot air balloon in a blue sky
Tech Stocks

1 Soaring Stock I’d Buy Now With No Hesitation

Looking for a soaring stock with real momentum? Shopify’s growth, profitability, and AI expansion make it a compelling buy right…

Read more »

visualization of a digital brain
Tech Stocks

2 Top Canadian AI Stocks to Buy in January

Canadian AI stocks such as Docebo and Kinaxis offer significant upside potential to shareholders in January 2026.

Read more »

Paper Canadian currency of various denominations
Tech Stocks

TFSA: Top Canadian Stocks for Big Tax-Free Capital Gains

The real magic of a TFSA happens when quality growth stocks can grow and multiply.

Read more »