Forget the Stock Split: 5 Reasons to Buy Alphabet Stock Now and Never Sell

Here’s why I think Alphabet (NASDAQ:GOOG) is a long-term bet investors may want to make, and why Alphabet stock is a top pick.

| More on:
A person looks at data on a screen

Image source: Getty Images

Alphabet’s 20-for-1 stock split is old news. That said, its impact isn’t. With the market being bearish for an extended period, people are looking for places to park some cash. Accordingly, Alphabet (NASDAQ:GOOG) continues to be one such safe haven that growth investors are watching.

Here are five reasons why investors may want to buy Alphabet stock and never sell.

A stock split has made this stock more affordable

Stock splits don’t affect the underlying fundamentals of a company. That said, for retail investors, this February stock split does make Alphabet stock a more attractive option. Investors can buy more shares, thereby feeling like they own a larger piece of the company (even if they don’t). This can lead to broader shareholder ownership, which indirectly benefits the company during more volatile periods (such as now).

Alphabet stock is a long-term, blue-chip option

Alphabet is an ultra-high-value blue-chip stock. This translates to security, for most investors. Indeed, no matter how much the market plunges, investors can benefit from blue-chip companies like Alphabet with solid balance sheets and the ability to weather the storm. This defensive posture is one of the key reasons many pick Alphabet as a way to hedge against uncertainty. This means over the near, medium and long term, Alphabet stock could outperform.

Projections are favourable

Analysts have a generally bullish consensus on Alphabet stock right now. The company’s core Google search business remains rock solid, as are the company’s long-term growth prospects. Accordingly, this is a stock that’s now trading at a discount of around 43% to the average analyst’s 12-month outlook. That’s cheap, no matter which company you’re looking at.

Cloud is the future

Google Cloud is the fastest-growing, cloud-related business in this highly competitive space. With other mega-cap, blue-chip stocks competing for market share, Cloud will continue to be an important piece of Alphabet’s long-term growth puzzle. Given the company’s ability to take market share away from leaders, I think this is a stock that could show tremendous upside over the long term.

Of course, Alphabet will need to execute its growth strategy. Thus far, the company has been doing a decent job in this regard. Accordingly, while anything could happen, I think Alphabet is a strong bet right now for the company’s strength in its cloud division.

It’s time to be greedy when others are fearful

Simply put, this bear market is a difficult one for growth investors to traverse. When stocks are all headed higher, it can be easy to buy high-growth stocks. However, the money is really made buying such companies at attractive valuations — such is the case right now, in my view.

When everyone else is selling, it can be difficult to pull the trigger on any company. That said, given Alphabet’s blue-chip status, rock-solid balance sheet, and strong growth prospects, I think this company is a no-brainer right now.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Fool contributor Chris MacDonald has no position in any of the stocks mentioned. The Motley Fool recommends Alphabet (A shares) and Alphabet (C shares). The Motley Fool has a disclosure policy.

More on Tech Stocks

A worker uses a double monitor computer screen in an office.
Tech Stocks

Forget TD Stock: 2 Tech Stocks to Buy Instead

As bank stocks continue disappointing investors in 2024, you can consider adding these two top Canadian tech stocks to your…

Read more »

financial freedom sign
Tech Stocks

1 TSX Tech Stock That Has Created Millionaires and Will Continue to Make More

Constellation Software is a TSX stock tech that has delivered game-changing returns to shareholders since its IPO in 2006.

Read more »

Money growing in soil , Business success concept.
Tech Stocks

Payfare Can Potentially Provide Explosive Growth

Payfare is a global financial technology company that powers digital banking, instant payment, and loyalty reward solutions for the gig…

Read more »

online shopping
Tech Stocks

1 Hidden Catalyst That Could Ignite Shopify Stock

Here's why Shopify (TSX:SHOP) ought to remain a top growth stock investors continue to focus on for the long haul.

Read more »

Man considering whether to sell or buy
Tech Stocks

WELL Stock: Buy, Sell, or Hold?

WELL stock has a lot of upside as the company is likely to continue to grow, posting positive earnings in…

Read more »

Double exposure of a businessman and stairs - Business Success Concept
Tech Stocks

Finally Going Private: What Should Nuvei Investors Do Now?

Understanding the reasons and factors behind a public company going private can help investors make an educated decision.

Read more »

woman data analyze
Tech Stocks

1 Stock I’d Drop From the “Magnificent 7” and 1 I’d Add

Tesla (NASDAQ:TSLA) stock is part of the Magnificent Seven, but Shopify (TSX:SHOP) is growing faster.

Read more »

close-up photo of investor Warren Buffett
Tech Stocks

3 Stocks Warren Buffett Owns That Should Be on Your List, Too

Investing in quality Warren Buffett stocks such as Mastercard can help you generate outsized gains in the upcoming decade.

Read more »