Buy Before the Bull: 2 Stocks That Could Hit the Ground Running

Sleep Country Canada Holdings (TSX:ZZZ) stocks are terrific retail plays to buy before the next bull market lands (possibly in 2023).

I’d much rather be a buyer of stocks after a brutal year like 2022, when everyone is feeling a bit down from the bear than after a euphoric 2021. Indeed, the tables have turned in a big way over the past year! One year ago today, markets were riding high, just days away from a vicious, year-long bear market.

In this piece, we’ll have a look at two discretionary stocks that could take off once the new bull lands. Nobody knows when the bull will make a comeback. Those who are too early to the party could be dealt steep losses. With that in mind, long-term investors may wish to consider the following if they’re willing to take on more risk for a shot at outsized gains over the next three to five years.

Sleep Country Canada Holdings

Sleep Country Canada Holdings (TSX: ZZZ) isn’t exactly the type of stock you’d want to buy in the face of a downturn. Doing so could negatively impact your night’s sleep! Still, it seems like a lot of investors have already parted ways with the Canadian sleep giant. The stock has been a groggy performer this year, down almost 40% year to date.

Looking ahead, there are modest expectations in the cards, as the firm looks to sell big-ticket merchandise like mattresses and bed frames in the face of a challenged consumer. Though mattresses entail a hefty sticker price, I think many are discounting the firm’s efforts to reduce its dependency on big-ticket items. The firm isn’t just a mattress retailer; it sells cheaper products like pillows, sheets, and all the sort — all of which could experience less economically tied demand.

At the end of the day, mattresses are an investment in one’s health. One can only delay a purchase for so long. In a post-recession world, I view Sleep Country as a company that could boom very quickly, as postponed purchases are met in a concise timespan. At 8.8 times trailing price to earnings (P/E), the margin of safety seems high.

I’m a big fan of Sleep Country, as it looks to maintain its competitive dominance through a period of macro choppiness. The 3.73% dividend yield is a nice incentive to buy while the name’s down 44% from its peak.

Canada Goose Holdings

Canada Goose Holdings (TSX: GOOS) sells expensive parkas and other outerwear that doesn’t tend to fare well in tough times. This winter has been incredibly cold, with strong blizzards passing through the country, delaying various flights and causing trouble in certain localities.

Don’t count on the breezy season to beef up demand for upscale parkas, though. The Canada Goose brand is more of a status symbol that an investment in a quality piece of outerwear to keep you warm. There are cheaper options out there. In that regard, investors have been quick to ditch the stock amid slumping growth.

The stock has shed 75% of its value from all-time highs. Looking ahead, I expect international growth (think China) could be key to next-level growth in a post-recession economy. At 31 times trailing P/E, GOOS stock remains a risk-on play, but one that could accompany huge rewards in a new bull market.

My takeaway? If you can stomach the risks and put in the extra homework, the name is worth consideration.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Investing

Muscles Drawn On Black board
Energy Stocks

Canada’s Defence Boom Could Be Just Getting Started: 3 TSX Stocks I’d Buy Now

Canada’s defence buildout isn’t just about buying gear, it’s about funding Canadian capabilities in satellites, training, and manufacturing.

Read more »

A person uses and AI chat bot
Dividend Stocks

2 Canadian AI Stocks That Wall Street Isn’t Hyping (Yet)

The cross-border hype on two Canadian AI stocks could come anytime soon driven by strong profitability.

Read more »

Nickel ore is mined from the ground.
Metals and Mining Stocks

Mining Stocks Now Make Up 60% of Canada’s Top-Performing Companies

Mining stocks have generally outperformed in the last few years, but investors should keep in mind it's a highly cyclical…

Read more »

earn passive income by investing in dividend paying stocks
Dividend Stocks

Too Busy to Invest? 3 Set-and-Forget Stocks to Just Buy Already

Given their well-established businesses, consistent financial performance, and healthier growth prospects, these three TSX stocks are ideal for long-term investors.

Read more »

a woman sleeps with her eyes covered with a mask
Dividend Stocks

Don’t Sleep on These Canadian Stocks to Buy Now

Three high-growth Canadian stocks are “strong buy” candidates now for investors building long-term wealth.

Read more »

investor schemes to buy stocks before market notices them
Energy Stocks

I Love Buying Enbridge Stock on Sale, and It’s on Sale Now

Enbridge stock is looking forward to strong drilling and infrastructure investment, which will drive its cash flows and dividends.

Read more »

dividend stocks are a good way to earn passive income
Energy Stocks

This Unexpected Stock Is My TFSA’s Dirty Little Secret

A high-yield energy stock paying monthly dividends is a reliable income engine for a TFSA portfolio.

Read more »

voice-recognition-talking-to-a-smartphone
Dividend Stocks

Telus: My Honest ‘Buy, Sell, or Hold’ Take on the Stock

 A 55% dividend cut. A $1.8 billion quarterly loss. A new CEO. Telus has changed dramatically in 2026. Here's how…

Read more »