Better Buy: Shopify Stock or Amazon?

Shopify Inc. (TSX:SHOP) is well positioned for growth ahead.

| More on:
A shopper makes purchases from an online store.

Image source: Getty Images

Canada’s most valuable tech company has experienced its most dramatic correction since going public. Since November 2021, Shopify (TSX:SHOP) has lost an astounding 73% of its market value. Unsurprisingly, investors have stopped comparing it to American e-commerce giant Amazon (NASDAQ:AMZN) since then.

However, Amazon hasn’t escaped the tech correction. The stock is also down 45% since November 2021. Both stocks are now sitting at multi-year lows. If you’re looking at a way to bet on the sustained growth of online retail, here’s how the two stocks compare now. 

Growth rate 

Amazon’s annual revenue in 2022 was 9.4% higher than 2021. By comparison, Shopify’s growth rate was 23% over the same period. Put simply, Shopify’s sales are growing at more than double the rate of Amazon. However, much of this difference could be attributed to base effects. Shopify’s growth was on a base of just $4.3 billion while Amazon’s base of revenue in 2021 was a whopping US$469.8 billion. 

This is why Shopify’s growth rate is likely to be higher than Amazon’s for the foreseeable future. 

Room to grow

Both companies are competing for a piece of a very large pie. Global online retail is expected to be worth US$27.2 trillion by 2027. Amazon has already captured a significant portion of this, but Shopify has more room to grow. Shopify can grow via acquisitions of smaller rivals, new products, international expansion and by taking market share away from Amazon. Investors need to consider this when picking a growth stock for the future. 

Valuation

Valuation is perhaps the biggest difference between Shopify and Amazon. Amazon is a well-established, mature company with a track record of free cash flows that stretch back decades. Amazon stock now trades at 1.9 times revenue per share.

By comparison, Shopify is cash flow negative and trades at a much higher valuation. The stock trades at 10.4 times revenue per share. At one point, during the peak of the bubble in 2021, the stock was trading at 60 times revenue per share. 

This higher valuation is a reflection of investor expectations. Shopify is expected to grow into its valuation over time. However, expectations are ephemeral, which makes Shopify stock extremely volatile. That’s why the stock dropped so much more than the rest of the tech sector. 

Bottom line

Amazon and Shopify are both excellent companies in a rapidly expanding industry. Over the next decade, more retail activity is expected to shift online. However, investors looking for a high-growth bet with more volatility could consider Shopify, while Amazon is better for investors seeking a low-risk, robust blue chip. 

The choice between these two stocks depends on your investment style.  

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Fool contributor Vishesh Raisinghani has positions in Shopify. The Motley Fool has positions in and recommends Shopify. The Motley Fool recommends Amazon.com. The Motley Fool has a disclosure policy.

More on Tech Stocks

leader pulls ahead of the pack during bike race
Tech Stocks

TSX Is Beating Wall Street This Year, and Here Are Some of the Canadian Stocks Driving the Rally

It’s not every year you see Canada outpace America on the investing front, but 2025 has shaped up differently. The…

Read more »

diversification and asset allocation are crucial investing concepts
Tech Stocks

Here Are My Top 2 Tech Stocks to Buy Now

Investors looking for two world-class tech stocks to buy today for big gains over the long term do have prime…

Read more »

AI concept person in profile
Tech Stocks

3 of the Best Canadian Tech Stocks Out There

These three Canadian tech stocks could be among the best global options for those seeking growth at a reasonable price…

Read more »

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Tech Stocks

I’d Buy This Tech Stock on the Pullback

Celestica (TSX:CLS) stock looks tempting while it's down, given its AI tailwinds in play.

Read more »

AI concept person in profile
Tech Stocks

1 Oversold TSX Tech Stock Down 23% to Buy Now

This oversold Canadian tech name could be a rare chance to buy a global, AI-powered info platform before sentiment snaps…

Read more »

a person watches a downward arrow crash through the floor
Tech Stocks

Have a Few Duds? How to Be Smart About Investment Losses (Tax-Loss Strategies for Canadians)

Tax-loss selling can help Canadians offset capital gains in non-registered accounts, but each underperforming stock should be evaluated carefully before…

Read more »

AI concept person in profile
Tech Stocks

Tesla vs. Alphabet: Which Is the Better AI Stock for 2026?

Both stocks have delivered good returns recently. But only one looks like a good bet going into 2026.

Read more »

A child pretends to blast off into space.
Dividend Stocks

2 Canadian Stocks to Buy for Lifetime Income

Two under‑the‑radar Canadian plays pair mission‑critical growth with paycheque‑like income you can hold for decades.

Read more »