This Canadian Beverage Stock Is a Top Value Pick for 2023

Being undervalued alone doesn’t make an investment attractive. Factors like the scale and timeline of its recovery to (or beyond) fair valuation are also important.

| More on:

Choosing the right undervalued stock is more than just about gauging how undervalued it is. A stock that’s only modestly undervalued and likely to recover in a matter of months and pay off its investors relatively quickly might be a better pick than stocks that are heavily undervalued but might not recover for years.

So, even if plenty of undervalued stocks are trading on the market at any given time, relatively few of them might be worth buying right away. One such stock you should consider is Lassonde Industries (TSX:LAS.A).

The company

Lassonde Industries can trace its roots back to 1918 when one couple started a small vegetable canning business. The company introduced its first beverage, apple juice, under its primary brand Rougemont in 1959. This was the start of its legacy as one of the prominent fruit and vegetable juice companies in North America.

One of its subsidiaries, Lassonde Pappas, is the second-largest private-label fruit juice company in the United States. There are 27 brands under the Lassonde name, covering a range of beverages. The company dominates the fruit and vegetable juice market, but it also has a wine brand as well as snack, soup, and broth products in its portfolio.

The stock

The company is currently trading at about $100 a share and has a market value of about $682 million. This results from a steady decline from the 2018 peak price, which has culled its valuation by about 65%. The heavy discount has also triggered a modest devaluation of the company, and it’s currently trading at a price-to-earnings ratio of about 12.7 and a price-to-book ratio of about 0.8.

The financials, however, have been relatively healthy, at least since the beginning of 2021. The gross profits have fallen but only mildly, and the revenue has steadily grown quarter after quarter.

This undervaluation and the bullish performance of the stock before 2018 are the two powerful reasons to consider this stock right now. It rose quite consistently in the 10 years between 2008 and 2018 and grew by about 750% within a decade. It showed relatively modest but still impressive growth in the decade preceding the Great Recession.

Assuming that the current slump is similar to the slump during the Great Recession (for the company) and it may offer growth similar to the growth between 2008 and 2018 in the near future, buying it now would be a smart decision.

Foolish takeaway

While the yield is not quite impressive at 2.8%, the dividend seems quite financially healthy from a rock-solid payout ratio that has remained under 40% for the last 10 years. The dividend can be considered an additional incentive to buy this undervalued stock right now.

Fool contributor Adam Othman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Dividend Stocks

hand stacking money coins
Dividend Stocks

Another Month, Another Payout — This Stock Yields 6%

Income-seeking investors can rely on this monthly payer as a simple way to earn steady returns, and this stock yields…

Read more »

ETF stands for Exchange Traded Fund
Dividend Stocks

3 Canadian ETFs I’d Snap Up Right Now for My TFSA

These three high-quality Canadian ETFs are perfect for TFSAs, offering instant diversification to top stocks from around the world.

Read more »

how to save money
Dividend Stocks

The Best Stocks to Buy With $10,000 Right Now

Add these two TSX stocks to your self-directed investment portfolio if you’re seeking long-term buying opportunities in the current climate.

Read more »

coins jump into piggy bank
Dividend Stocks

How to Convert $25,000 in TFSA Savings Into Reliable Cash Flow

With $25,000 invested into Fortis (TSX:FTS) stock, you can get some cash flow in your TFSA.

Read more »

dividends can compound over time
Dividend Stocks

2 Dividend Stocks to Lock In Now for Decades of Passive Income

These two Canadian dividend stocks are both defensive and generate tons of cash flow, making them ideal for passive-income seekers.

Read more »

man looks surprised at investment growth
Dividend Stocks

If I Could Only Buy and Hold a Single Stock, This Would Be it

Brookfield (TSX:BN) is a very high-quality stock.

Read more »

ETF is short for exchange traded fund, a popular investment choice for Canadians
Dividend Stocks

The ETFs That Canadians Are Sleeping On (But Shouldn’t Be) Right Now

These three high-quality Canadian ETFs are perfect for investors in 2026, especially with increasing uncertainty and volatility in markets.

Read more »

boy in bowtie and glasses gives positive thumbs up
Dividend Stocks

My Top Pick for Immediate Income? This 7.6% Dividend Stock

Slate Grocery REIT is an impressive high-yield option for investors seeking reliable income from defensive retail.

Read more »