This Canadian Beverage Stock Is a Top Value Pick for 2023

Being undervalued alone doesn’t make an investment attractive. Factors like the scale and timeline of its recovery to (or beyond) fair valuation are also important.

| More on:

Choosing the right undervalued stock is more than just about gauging how undervalued it is. A stock that’s only modestly undervalued and likely to recover in a matter of months and pay off its investors relatively quickly might be a better pick than stocks that are heavily undervalued but might not recover for years.

So, even if plenty of undervalued stocks are trading on the market at any given time, relatively few of them might be worth buying right away. One such stock you should consider is Lassonde Industries (TSX:LAS.A).

The company

Lassonde Industries can trace its roots back to 1918 when one couple started a small vegetable canning business. The company introduced its first beverage, apple juice, under its primary brand Rougemont in 1959. This was the start of its legacy as one of the prominent fruit and vegetable juice companies in North America.

One of its subsidiaries, Lassonde Pappas, is the second-largest private-label fruit juice company in the United States. There are 27 brands under the Lassonde name, covering a range of beverages. The company dominates the fruit and vegetable juice market, but it also has a wine brand as well as snack, soup, and broth products in its portfolio.

The stock

The company is currently trading at about $100 a share and has a market value of about $682 million. This results from a steady decline from the 2018 peak price, which has culled its valuation by about 65%. The heavy discount has also triggered a modest devaluation of the company, and it’s currently trading at a price-to-earnings ratio of about 12.7 and a price-to-book ratio of about 0.8.

The financials, however, have been relatively healthy, at least since the beginning of 2021. The gross profits have fallen but only mildly, and the revenue has steadily grown quarter after quarter.

This undervaluation and the bullish performance of the stock before 2018 are the two powerful reasons to consider this stock right now. It rose quite consistently in the 10 years between 2008 and 2018 and grew by about 750% within a decade. It showed relatively modest but still impressive growth in the decade preceding the Great Recession.

Assuming that the current slump is similar to the slump during the Great Recession (for the company) and it may offer growth similar to the growth between 2008 and 2018 in the near future, buying it now would be a smart decision.

Foolish takeaway

While the yield is not quite impressive at 2.8%, the dividend seems quite financially healthy from a rock-solid payout ratio that has remained under 40% for the last 10 years. The dividend can be considered an additional incentive to buy this undervalued stock right now.

Fool contributor Adam Othman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Dividend Stocks

engineer at wind farm
Dividend Stocks

The Smartest Dividend Stocks to Buy With $5,000 Right Now

These smart dividend stocks will continue rewarding shareholders with consistent dividend growth year after year.

Read more »

hand stacks coins
Dividend Stocks

3 Dividend Stocks to Buy Right Now for Income and Upside

These top Canadian dividend stocks look like screaming buys for investors with truly long-term investing time horizons.

Read more »

resting in a hammock with eyes closed
Dividend Stocks

A Year Later: 3 “Boring” Canadian Stocks That Kept Winning

A year of chaos made the quiet winners easier to spot.

Read more »

buildings lined up in a row
Dividend Stocks

These 2 Canadian REITs Yield at Least 7%, and Here’s What You Need to Check Before You Buy

This level of payout from a REIT can be real income, but only if rent holds up and debt stays…

Read more »

Runner on the start line
Dividend Stocks

2 Canadian Stocks to Buy With $500 Right Now

The real win is starting small and adding regularly, not trying to build a perfect portfolio immediately.

Read more »

A close up color image of a small green plant sprouting out of a pile of Canadian dollar coins "loonies."
Dividend Stocks

Take Full Advantage of Your TFSA With These Dividend Stars

Build tax‑free income with top TFSA dividend stocks like Enbridge, Scotiabank, and Fortis for long‑term stability and growth.

Read more »

woman checks off all the boxes
Dividend Stocks

1 Undervalued Dividend Stock Canadians Can Buy for 2026

Fortis (TSX:FTS) stock stands out as a great pick-up on the way up, mostly for the safe dividend growth.

Read more »

boy in bowtie and glasses gives positive thumbs up
Dividend Stocks

Here Are My Top 3 TSX Stocks to Buy Right Now

My top three TSX stocks form a fortress-like portfolio capable of weathering the geopolitical storm in 2026.

Read more »